Creating an emotional response is always part of the process of selling products. This starts with choosing the best product packaging design.
Product design as an industry has a roughly $8 billion value, which explains just how vital this is for putting products out to the public.
Understanding packaging design trends will help you do this more effectively. So what should you keep in mind when creating your packaging? We’re happy to explain.
Here are some points of information that you should know to improve your product packaging.
1. Add Unique Colors to Your Product Design
You need to grab people’s attention before anything else. Carefully choosing your colors will help you accomplish this.
Learn color psychology and understand how each hue is perceived.
For instance, using red colors can stimulate circulation and prompt a speedy reaction, while yellow may prompt joy and euphoria. Use specific colors to create the response that you’re hoping for.
2. Understand Your Brand and Its Tone and Mission
Your product design should always help to support your brand identity and match its tone.
For instance, a company that ships fresh organic food or sustainable products might choose green color schemes matched with biodegradable materials. A luxury clothing brand will need to make people feel like they’re touching something special when holding the packaging in their hands.
Stay on brand and always consult your company’s mission when creating packaging ideas.
3. Make the Unboxing an Experience
Your custom product packaging should also make its unboxing a unique experience for your customer. Take yourself back to childhood and you will probably still have a physical reaction when thinking about how it felt to open up Christmas presents.
The same applies to adult customers. Engagement begins as soon as someone touches the packaging, so put some thought into every detail.
Considering the unboxing process is also important since YouTube unboxing videos get tremendous views. More than 2 billion people around the world use YouTube on a monthly basis.
Choose quality cardboard or other materials that won’t easily fall apart. Perhaps you can even include custom packaging glass that will make your product look elegant.
4. Including Branding and Contact Information
Your packaging should also point toward branding and contact information that makes it easy for people to keep engaging with you.
Having a logo that stands out will improve your brand recognition, which makes your customers trust you more. You can also include a QR code that will take people directly to your website or social media page.
When your packaging is branded in this way, even people who didn’t make a purchase will take notice.
5. Play Around With Text and Fonts
Finally, do your due diligence when choosing your text size and font. You want something that jumps out on people and that is one-of-a-kind to your brand.
With such competitive product design today, make sure that you look into custom fonts that only you’re using.
Put Together the Best Product Packaging Design
These product packaging design principles will help take your brand to the next level. Start here and make sure to reach out to a company that can create packaging that people will marvel at.
Read our other posts when you’d like to learn more about business, branding, and other tips.
