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Any business venture starts the same: creating a solid business plan. But the second part of that process is different. You must determine which resources you will use to build your brand to launch.
If you aren’t sure which one you need between a brand manager vs marketing manager, we’re here to help.
Roles and Responsibility
A brand manager handles managing and developing a brand. They develop marketing plans, set objectives and targets, and check and test performance.
A marketing manager handles planning, developing, and executing marketing and communications strategies. They manage budgets, oversee research and product development, and watch and check performance.
Both positions must know about marketing, but there are some key differences.
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Skillsets Needed for Each Manager
Brand managers must be strong in strategic planning, creative thinking, and project management. They must also communicate the brand vision to internal and external stakeholders.
Marketing managers must be strong in analytical skills, customer segmentation, and channel marketing. They must also be able to manage budgets and campaigns.
Personality Traits
Brand managers need to be strategic and focused. They must be able to think about the ever-changing landscape of the marketing world.
Marketing managers are more creative and detail-oriented. They need to generate new and innovative ideas to keep their campaigns fresh and relevant.
Both managers need to be excellent communicators and be able to work well under pressure.
Salary
A brand manager will earn a higher salary than a marketing manager. It is because a brand manager handles the strategy and execution of a company’s brand.
A marketing manager focuses on more specific marketing initiatives and a more holistic approach.
Similarities
Both roles need strategic thinking and an understanding of customer behavior. Both positions also need excellent communication and project management skills.
Brand managers have more experience with marketing and advertising initiatives. Marketing managers understand digital marketing, market research, and product development.
Advantages and Disadvantages of Each Position
The main advantage of being a brand manager is having more control over the brand’s direction. While being a marketing manager, you have a more direct impact on sales and revenue.
The main disadvantage of being a brand manager is that it can be more slow-paced and bureaucratic. A marketing manager’s job can be more high-pressure and demanding.
Summary of Brand Manager vs Marketing Manager
Brand manager vs marketing manager has a lot of differences. Working as a brand manager requires an understanding of both marketing and management. The position oversees a brand, including its development, advertising, and promotions.
They work with sales teams to create campaigns that promote a product or service. Both roles must have knowledge of marketing and management principles.
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