Amazon has offered Google an opportunity to compete for money in the last few years.
More than six out of 10 customers in major markets begin their search for a product via the Amazon marketplace, and more than 45 percent don’t get past page two.
Getting at the top of results on Amazon for an Amazon Seller is essential to the performance of your company.
What can you do to enhance your Amazon listing to increase conversions? As it is, there are plenty!
This guide will show you precisely how to improve your product listing and increase your ranking in Amazon results for searches.
Amazon listing optimization guidelines
First of all, shoppers must be able to locate your items at Amazon before they can purchase them.
You can do this by entering keywords into the search bar. They will be compared with the details you have provided regarding a product, such as your description and title.
If your keywords are compatible with the query of the user, you’re on the right track. By adhering to the Amazon listing optimization tips You can improve your product’s visibility and sales.
1. Product Title
The title of your product is essential to Amazon ranking optimization. It is it’s also important to draw the attention of shoppers and increase click-through. Based on the category you’re in, it is recommended to use a title that is relevant to your category.
Amazon product titles can have an upper limit of 200 characters. However, it is recommended to limit it to 60 to 80 characters due to three reasons:
- A review of more than 3000 most highly ranked Amazon listings discovered that 33% of the top listings landed in this middle point.
- Amazon Seller Central guidelines recommend it, and they’re aware of the way to do it.
- Amazon reduces the length of the titles of its products that exceed 112 characters
2. Product images
When a customer finds your site through a search engine, you’ll need to entice them by presenting a compelling deal on your product’s page.
Amazon allows you to show up to nine images of your product which measure 1000 pixels wide by 500 pixels in height.
You can include as many quality photos as you can to allow customers to visualize having your product in their hands and motivate them to buy.
3. Bullet points
Bullet points can be useful for customers who are browsing your site and need quick information. They are text that describes your Amazon product’s page, which effectively highlights the benefits that your item offers.
In the Skubana study, Five is the number that is ideal for the majority of the sellers listed on Amazon. What information should be included in your listing’s bullets?
If there isn’t a specific benefit list for your product, begin by imagining what your potential customers could gain from your product. Keep in mind that features are what sells the story, while benefits make. What issue does it address?
4. Product description
The description of your product expands the bullet points you’ve included. It’s where potential customers discover more about the product and also provides an additional incentive to purchase.
There isn’t any real consensus among sellers on the best character count for an Amazon description of your product The Skubana study revealed five percent of most popular Amazon listings utilized approximately 400 characters.
The study also showed the Law of decreasing returns in longer descriptions of products The longer the description more detailed, the effectiveness becomes.
But, considering that 31% of the top listings had descriptions that were longer than 1,000 characters, it’s advisable to limit your description to 400, or even above 1,100.
Amazon A+ Content allows you to modify your product description to include A+ Content’s branded ASINs.
You can include enhanced images, videos, or text to help overcome the barriers to buying for shoppers and increase your Amazon presence, while an ordinary listing will only display the text.
5. Keywords
The best keywords can be the difference between success and failure for the success of your Amazon SEO efforts.
Around 70 percent of users don’t quit the initial page results. The first three results receive 64 percent of all visits.
Amazon utilizes the information you supply to match the keywords to your product listing. This is why it’s crucial to make use of high-volume, relevant keywords to draw customers who are searching for your specific product.
How do you determine the most effective keywords to improve the performance of your Amazon listing? Easy!
With the help of an Amazon keyword tool such as MerchantWords, you can search for specific terms that are relevant to your product and include them on your product’s detail page.
Imagine that you are selling earplugs at your shop. If you type “earplugs” into MerchantWords, you’ll see a huge array of search terms that you can use in your listings.
6. Search terms and fields
What you’ve learned thus far the best way to improve the performance of your Amazon listing is by including relevant keywords in your title as well as bullet points and a description of the product.
Another method to optimize your listing is to use what’s known as “backend keywords,” aka, Amazon search terms. Amazon searches are a set of keywords that you can include in the backend of your listing.
Amazon’s algorithm A9 will match the terms with search results to display relevant products. If you can optimize keywords in your backend this can help boost your rankings, which can lead to greater sales.
7. Customer reviews
Customer reviews are an essential requirement when selling online. Positive reviews from customers who have verified their accounts will help dispel doubts regarding the quality of your product, demonstrate your product’s worth, and convince customers to purchase.
After you’ve completed making your listings more efficient and adding pictures It’s now time to concentrate on getting reviews that are positive for your product.
8. The product range
When you are evaluating the details of your Amazon listing, make sure to take a step back and ask yourself “What information would I need to buy this product if I was a shopper?”
Oftentimes we are so close to the item that it causes us to forget the information required to make a purchase.
Recommended Guide: What Are The Various Selling Techniques On Amazon?
