Studies have shown that on average, organic traffic accounts for 53% of all website traffic. The majority of people who find your site do so through searching the web. The same studies have shown that only 10% of traffic is from paid marketing.
Everyone wants to increase traffic to their website, but is it that easy? Some believe it’s easier to have paid ads and do nothing else to boost traffic. However, with statistics showing the importance of organic traffic, can you afford to ignore organic traffic?
By having optimized content you can increase organic traffic and help your website stand out from your competitors. There are many easy ways to increase your organic traffic, here are only 3.
1. Write Often
Writing often is a method of increasing your organic website traffic that can be the most difficult. That’s because it takes time and dedication to stick with it. If your business website doesn’t have a blog section, now is the time to start one.
Writing blog articles in your company’s niche is an easy way to generate traffic. Studies show that about 55% of businesses with blogs generate more organic traffic than those that do not use blogs. By keeping up on relevant topics, more and more people will find your site when they have a question.
As you begin to write more often, sites and blogs will begin linking to your articles in their posts. These backlinks will help drive up your rankings and help others find your website more easily.
2. Social Media
Approximately 4.62 billion people are on social media. Likely, your target audience is as well. By having a strong social media presence with links to your site, you can increase organic traffic.
When you frequently share content from your site and people are viewing it, search engines will recognize the social traffic you are receiving and improve your overall rankings.
3. Do Keyword Research
If you want your website to become more relevant, make sure you are finding the right keywords. However, choosing the right keywords can be difficult. That’s why there are SEO and marketing companies that offer this service to aid you in finding what works.
When you are choosing keywords for your posts, look for long-tail keywords. These are 3-5 word phrases that people will specifically search for.
For example, making your keyword “dog” will be very difficult to rank. But, making your keyword a slightly longer and more specific phrase like “dog rescue in Michigan” will help your website rank better and be found more easily.
Increase Organic Traffic Today
You shouldn’t rely on paid ads for all of your new business. Optimizing your website for more traffic is a goal every business owner should have. By following these easy steps, your site can increase organic traffic quickly.
If these 3 easy steps for increased website traffic get you excited, be sure to check out more articles in our SEO category.
