Vehicle wraps have been around since the late ‘90s, but many business owners don’t know the power of this marketing tool and how it can benefit their company. While many people see vehicle wraps as simply another way to advertise your company.
When done correctly, they can be one of the most effective forms of marketing you’ll ever use. Here are some key benefits of using vehicle wraps to market your business.
What Are Vehicle Wraps?
Vehicle wraps are basically giant decals that you can put on your car, truck, or van. They’re a great way to market your business because they’re basically like a mobile billboard. Plus, they’re 24/7 marketing; even when you’re not working, your vehicle wrap is still working for you!
Here’s what some people have had to say about their vehicle wraps: I’m so glad I got the vehicle wrap. It’s been so nice having my own little advertising tool. -James (Owner of Garden Depot).
It was worth every penny and then some. -Bill (Owner of Bill’s Carpet Cleaning). I just love it. Every time I see it driving down the road, it brings a smile to my face. -Pamela (Owner of Shear Style Salon).
For me, there was no question. Once we looked at all the possibilities, it became clear that this would be by far the best option. The change in energy and interest has been nothing short of amazing-Linda (Co-owner of Biz Bits). We’re definitely going to do another one after this one expires; there’s no question about it. -Alexis (Co-owner of Biz Bits)
How Can You Get Free Advertising from Your Car?
Most people don’t think about their car as a mobile billboard, but that’s exactly what it can be with a little help from vehicle wraps. By turning your car into a rolling advertisement, you can get free advertising for your business wherever you go.
Plus, they’re not just practical; they’re also good for the environment! A single vinyl wrap typically requires between 30 and 40 gallons of water and is recyclable at the end of its lifespan. That makes them one of the most eco-friendly forms of advertising around!
With all those benefits, vehicle wraps are an excellent way to grow your brand recognition and market yourself in public. If you want to learn more about how vehicle wraps work, or if you have any questions, I encourage you to contact best sign shop.
Are There Disadvantages to Wrapping Your Car?
Though car wraps are an excellent marketing tool, there are a few disadvantages to consider before taking the plunge.
- First, car wraps can be expensive. depending on the size and complexity of your design, you could be looking at a few hundred dollars.
- Second, car wraps require some maintenance. You’ll need to keep an eye on the wrap and make sure it doesn’t start to peel or fade.
- Third, car wraps can be hard to remove. If you decide to get rid of your wrap, you may have to pay someone to professionally remove it.
- Fourth, car wraps may not be allowed in your community. Before you get a wrap, check with your local ordinances to see if there are any restrictions.
- Fifth, car wraps can limit your ability to sell your car.
Tips On How You Can Save Money on Vehicle Wraps Job
- Start by contacting a few different companies that specialize in vehicle wraps and ask for quotes.
- See if the company offers any discounts for multiple vehicles or if you pay upfront.
- Compare the prices and services offered by each company before making a decision.
- Ask around for recommendations from friends or family who have had vehicle wraps done in the past. If they are happy with their purchase, go ahead and use them as well.
- Determine what your needs are going to be with the vehicle wrap, so you can be sure that you’re going to get what’s best for your business’s needs- durability, waterproofing, etc.
- Have a timeline set up for how long you want the wrap on your car or truck- typically 12 months is standard but shorter or longer periods may be available depending on the company’s policies.
4 Ways Wrapping Your Car Is More Effective Than Print Advertising
There are many reasons why vehicle wraps are more effective than print advertising.
- First, they provide a larger canvas for your message. A car wrap can have up to 1,500 square inches of space, while a print ad typically has only 5-10 square inches.
- Second, wraps are more eye-catching than print ads. A brightly colored or cleverly designed wrap is sure to get attention, even in a busy cityscape.
- Third, wraps are more interactive than print ads. They invite people to learn more about your business by providing contact information or a QR code that can be scanned for more information.
- Finally, wraps are more durable than print ads. They can last for years with proper care, while a print ad will be forgotten or thrown away after just a few days.
5 Tips on Getting the Most Out of Your Truck Wrap
1. Keep It Simple
Don’t try to cram too much information onto your truck wrap. Stick to one or two key messages that you want to communicate to your target audience.
2. Make It Eye-Catching
Use bright colors and bold fonts to grab attention. Remember, your goal is to make people notice your truck when they see it on the road.
3. Use High-Quality Images
Poor quality images will make your truck wrap look cheap and unprofessional. Spend the extra money to get high-quality images that will represent your brand well.
4. Get Creative
Think outside the box when it comes to design. If you need help brainstorming ideas, hire a professional designer who knows what works in marketing.
5. Be Consistent
Maintain a consistent theme for all of your vehicle wraps so that your customers can easily identify which company each truck belongs to. For example, if you sell pharmaceuticals then make sure all of your trucks have an element of medical imagery such as medical scrubs or lab coats.