When you think about the popular brands in any market, what strikes you the most? It is their branded boxes that come to mind first, undoubtedly.
One can ponder over why the appeal of the boxes matters so much? Why not just package the items in basic boxes and send them off? Why is linking the item to your company an important customer-attention tool? Without memorable brand images, it would be impossible to tell the manufacturers apart from each other.
Your brand is distinct in numerous ways. Even if businesses are producing the same products, they can appear different through creative boxes. Your brand must be recognized at all customer contact points so your sales levels can match your expectations.
Still not clear about the advantages of branding on the boxes?
Take a look below for in-depth analysis:
Customers value worthy appeal
Polls suggest that about 60% of consumers say that personal branding makes the products seem more high-end. One of the main reasons that companies often impose their brand image on the boxes is to inform clients about their brand’s existence in the market.
Your packaging matters when convincing the buyers of your brand’s worth. Good and stylish boxes add more value to the products and make them seem even more valuable.
Moreover, almost 40% of customers say that customized packaging with specific brand elements prompts them to recommend the items to their friends. This makes your sales reach higher grades with brand recognition becoming more expanded. The buyers are readily looking for an external factor to dominate their purchase decisions and these boxes can be that much-needed trigger.
The boxes are a point of difference
The annual retail sales hit $20298.69 billion at the end of the last year and are forecasted to grow further. These numbers are a strong presentation of the stiffness of the competition in the market. What can brands do to curb the threat imposed by their rivals?
Branded boxes are functional to set your brand apart from others. The boxes sparkle with your brand’s identity and speak about it in an effective way. This helps to reach a wider customer demographic as the boxes are seen by all passing-by shoppers at the retail stores. Your unique brand look can make buyers remember your brand and feel persuaded to try the products. This is a platform to make the brand shine above all others in the store.
Improve your digital marketing
A new phenomenon in the form of unboxing has swept the internet of late. Customers post their idea of opening the box so others can judge it to determine whether or not to buy from the brand. Where this has helped customers to be more wary of their shopping, it has posed a new challenge to the sellers. You would now have to be head and shoulders to your rival brands in giving an apt unboxing experience to the buyers.
The boxes made of strong materials and printed with brand info engrossingly can help to reap positive reviews. The beauty of branding is that it can be done in numerous ways with creativity being the dominating factor. The following are some strong points that the boxes can help you with:
- Manage the marketing drives by enabling the boxes to be an extension of them.
- Enhance the excitement of customers when they receive and open the boxes.
- Enable the brand logo and image to be remembered through colorful and artistic patterns and shapes.
- Involve personalized content to be included. This helps to project the brand as inclusive of customer wants.
- Attach external add-ons that uplift the boxes and make them seem a good value for money.
Constructively build the brand identity
How you want your buyers to perceive your brand?
With numerous options at your fingertips, your brand image can be shaped in any form you deem fit. The boxes, with relevant colors and textures, are a true reflection of your brand’s values. Would you buy such products? We think not!
On top of being imprinted with intrinsic brand details, the boxes can also be availed of in a buffet of choices. These are:
- custom candle boxes
- Gable boxes
- Auto-lock boxes
- display boxes
- one-piece mailers, and more
These choices fit the items to the T and make them reach the end-users with comfort. Your brand awareness can get a boost when the clients receive the products enclosed in boxes that look crisp and convey the brand name productively. The profitability levels can skyrocket as a result!
Pick and choose within your resources
The liberty that you get with the boxes is not just limited to the designing and printing, the costs can be adjusted to meet your budget too. The reason is that you can pick the contents you want to display through the boxes.
The benefits of being in sync with your finances and the marketing strategy can generate efficient results.
Branded boxes don’t only cover your products; they are an important part of your brand story and stretch it forward just like your logo. The boxes steal the show with aesthetic designs and dimensions.