In today’s world, if a business does not have an online presence, it is equivalent to a business not existing. An online face, in the form of websites or social media profiles, have become necessary for various reasons such as, for improving customer engagement to building credibility. In UAE, the changing customer behaviour and the desire of businesses to expand their presence globally have enlightened businesses about the importance of a website, encouraged them to develop websites and start doing digital marketing.
Websites are important because they are the focal point of a company’s digital presence. All the digital marketing efforts, from advertisements to traffic generation, are built on the foundation of the website. Every lead is directed to the website. For example, when you do social media marketing, you may be marketing on a third party social media platform but you direct the users to the website in the end. Similarly, in email marketing, you send emails to attract customers and if they wish to convert, they are taken to the website. Now, if the website is not good enough, would people take action? This is why websites are key to business success.
Some ways in which having a website can help your business grow are:
1. Sales
For every business, sales is essential. It is only by improving sales that a business can grow and thrive. You can do sales without websites also, but you will only be able to reach a limited audience. With a website, there is no restriction to the reach of your business. It increases your sales opportunities by letting more and more potential customers discover your business.
Search engine optimization (SEO) is at the heart of this process. SEO enables your website to be ranked high on search engine results. As today’s customers do extensive online research before choosing a product or service, getting your website to be ranked high on search results and optimizing it to provide satisfactory experience to users can really increase your sales. SEO in Dubai is a booming industry because of this aspect of digital marketing.
2. Credibility
Brochures, business cards, etc. were used by businesses during the past years to showcase their credibility. While these are still in practice, the importance of a website has overpowered them all today. Having a website has become the ultimate proof of credibility today. People do not trust businesses without a website. A good website and an active online presence are imperative in establishing customer trust today.
But it’s not enough to simply hire a web development company in Dubai and develop a website. Your website should contain credible and useful information. You can share things about your business such as your story, team, projects, and case studies. This will improve your credibility. Also, adding niche specific content in the form of blogs can help to showcase yourself as an authority in the industry. Essentially, the idea is that when a visitor comes to your website, they should gain some valuable information.
3. Accessibility
Having a website means the door remains open for your potential customers at all times. It doesn’t matter if it’s a non-working day or after office hours, customers can visit your website and gather all the information they need. Moreover, your business will be accessible for everyone irrespective of their location. Not having any geographical constraint helps to widen the reach tremendously.
If your business is related to the eCommerce domain, the importance of a website is even more. With a website to shop from, people can buy your products anytime they wish, be it day or night, and from anywhere. There is no need for a physical salesperson to be present and help them with their shopping. Your website with its intuitive navigation and credible information acts as a salesperson, although not in the traditional sense.
4. Attraction
A well designed website can create a great first impression. Research says that 94% of the people abandon a website if its design is not attractive. People take only seconds to form an impression. Therefore, by designing a good website, it is possible to get them interested in your business without even doing any direct marketing.
To create an attractive design for your website, it’s best to hire a professional web design agency in Dubai. They will help you create a design that is optimized for best user experience. This is very important if you want to earn maximum user conversions from your website. A website that is not UI UX optimized often fails to meet user expectations.
5. Customer support
Customers are the assets of any business and providing them good support is necessary to retain them. With a website presence, it is easy to provide customer support effectively and swiftly. By having a chatbot option on the website, any customer queries can be met with instant answers. This improves customer satisfaction and encourages them to continue interacting with your business. When customer queries are quickly resolved, they spend more time exploring your business offerings and have higher chances of converting.
Today, technology has become so advanced that you can use AI powered chatbots on your websites. These chatbots don’t just give an automated response to customer queries but rather provide a personalized answer by analyzing customer history, user persona, buying behaviour, etc.
Wrapping Up
In today’s competitive market, having a business website should top your priority list. Without a website, you will be losing out on a large portion of your potential customers. Customer behaviour is not what it used to be. Today’s customers are very internet savvy and do proper research before reaching out to any business. Even if you have a brick and mortar store, you shouldnt rule out the importance of a website. A business website can benefit you by increasing your credibility and opening new doors to broaden the reach.
Moreover, geographical constraints become a thing of the past when you have a website. Anyone from anywhere will be able to know about your business. By serving a global audience, you will be empowered to increase your revenue to a great measure. A professional website is the best option for your business in Dubai to flourish within the UAE and beyond. With a website to support your business, you will receive continuous leads and will be able to increase your sales like never before.
