Computers and Technology

What is Digital Price Tags?

Retail is one of the most innovative industries out there. Digital Price Tags

In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags use e-ink to display a price and are connected to a computer database. This labelling technology makes changing in-store prices as easy as typing a new price into the software and clicking “send”.

These digital price tag have numerous benefits for retailers. But ultimately, the greatest advantages of electronic price tags for retail are the ability to engage in real-time dynamic pricing in-store and build an omnichannel experience to enhance customer loyalty.

Interested in learning more about the benefits of these price tags? Here are 5 reasons brick-and-mortar retailers should consider the investment in retail label shelf holders.

Electronic Paper (E-Paper) Display

Before the invention of electronic paper or electronic ink displays in ESLs, many retailers had to make do with LCD tags. In those early days, ESL displays looked very much like calculators and had a rather drab look that couldn’t be customized. All that changed when SOLUM introduced one of the first e-paper displays to the mainstream market.

Unlike LCD, e-paper or e-ink is designed to mimic the look of printed signage that’s been digitized. So in addition to an improvement in store aesthetics, e-paper ESLs allowed retailers to display product-accurate visuals on their store shelves. Our current range of Newton ESLs still makes use of this same technology as well.

Improved Productivity

to spend large amounts of time on a task that most find boring. ESLs allow you to improve your staff allocation and use your employees to do what matters—engage and serve your shoppers.

Time-Saving, ROI

The integration of a POS management system with an electronic label management system can significantly improve a store’s Return On Investment (ROI) but would be even more powerful when integrated within a sales network.

Price Agility

Pricing changes are often time critical, but with paper tags and thousands of products to update, it can be challenging if not impossible to complete this task effectively. ESLs allow your team to update prices and promos on any number of products in just a few seconds.

Access to Environmental Data

Some ESL devices even have sensors to detect additional information, such as temperature, and warn you when your refrigeration levels reach threatening levels. This allows you to fix the problem before it results in spoiled products and reduced profit margin.

Clear Information on Pricing

By using shelf labels and tags you provide the customer with an opportunity to consider buying the product by deciding whether the price suits them or not. In, fact, putting a price next to the product that you sell minimizes the necessity to wait in queues in front of the cash point to ask for the price, or to look for the shop assistant to tell you about the product.

Accurate pricing across channels

The internet has completely transformed how people shop, and it’s not uncommon for consumers to price check an item while they’re standing in a store. Shoppers lose trust in a company if the in-store prices don’t align with the online data display, and unfortunately this is often the reality they encounter.

7-Page Display

Sometimes, displaying one page or picture is not enough. There will be products that need more than a few pages to showcase all the information about them. In cases like this, it may help to get electronic shelf labels that can display multiple pages. Most of our Newton ESLs are capable of displaying up to seven pages of important data for retailers.

Touch Screen

For a more engaging customer experience, ESLs with touch screen displays are a gamechanger. This is what we had in mind when we created Newton TOUCH. Equipping your store shelves with this type of digital tag will take interactive shopping to a whole new level. Aside from being able to learn about a product, customers and staff can interact directly with the display when it is fitted with visuals that optimize the touch screen feature. This type of ESL display works particularly well in stores that sell mobile devices and cosmetics.

Paperless is Green

According to the Worldwatch Institute, it emits an equivalent to 1.5 tonnes of carbon dioxide to produce just one tonne of Paperless.

And according to research conducted by Kyocera, the average UK employee uses 45 pieces of paper every single day. That amounts to 900 pieces each month per employee. The same employees admitted to actually only using around two-thirds of this amount of paper.

So, that’s about 300 pieces of paper going to waste each month per employee.

And when we throw away paper, we’re not just throwing away the paper; we’re also throwing away all of the resources that went into generating each piece, as well as the carbon footprint that was created throughout the manufacturing process.

Consider how much paper and, more significantly, how much paper waste is produced for something that is destined to be discarded.

Imagine a world where no one uses paper. Consider how many trees could be spared if this occurs.

It may appear impossible, but we must begin somewhere. You may be a part of the solution at any time.

Electronic Shelf Label

SOLUM electronic shelf label is an industry leader in electronic price tags that continues to create innovations to improve the retail experience.

  • Ten years of battery life – take advantage of Newton’s features for as long as a decade.
  • Faster update speed – 8-10 times faster than other electronic price tags!
  • Display more information – flip up to 7 pages to access more data about the product.
  • 7 LED colors – Newton’s battery life allows more possibility of heavy usage of LEDs.
  • Two programmable buttons – allow for more efficient task execution.
  • NFC capability – perform mobile payments.
  • IP67 – even the tiniest dust particles won’t be able to penetrate it!
  • Customizable design – incorporate your company’s colors, patterns, and logo

If you want to switch to electronic shelf tags, our ESL experts are always available to discuss with you the capabilities of our products and services.

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