Did you know that digital marketing is the most in demand career in 2022? If you are thinking of pursuing a career that is both challenging and rewarding then, digital marketing might be one of your career options. We have put together this guide to share the top benefits of becoming the best digital marketer in today’s technology based world.
Read on to learn more.
Career Choices
One of the top benefits is that there are plenty of career options when it comes to digital marketing and this won’t be slowing down in the near future because of digitization across industries.
A digital marketer does have the luxury of being picky when it comes to the type of company they want to work for because there is such a wide array of new opportunities to choose from. For example, companies like Airbnb and Google are always looking for new talent and at the moment mainly in the area of emerging technologies like AI.
Pay Is Higher
Because of the high demand for digital marketing professionals, there is power to negotiate your salary. As of the writing of this post the average salary for a Digital Marketer is $60,211 per year in the United States and some of the top companies are paying well over 6 figures per year.
If you want to be super ambitious then moving into a management position might be your answer. Positions such as director of digital platforms and vice president of digital marketing pay between $107,965 to $164,583 per year.
No matter which industry you choose to become a marketer in, there is a huge competition for skilled talent. To help you stand out against others in the field having the proper training will make a difference. Those that go through former trainings in programs such as Online Advertising Academy can negotiate for bigger salaries along with landing great benefits.
In Demand Profession
As we mentioned earlier there is a high demand for digital marketers, and it is becoming an even bigger demand as supply of professionals is becoming more limited. Having this set of skills is giving people increased job security and a chance to progress in careers even faster.
Companies are in major need of the valuable skills that digital marketers bring to the table. If you have your eyes set on working for a certain company, take the time to research to see what are the most in-demand skills that company has for their digital marketing positions.
Work With Different People
Another benefit of being a digital marketer is that you will have the opportunity to work with different people on a daily basis, keeping things interesting. You are going to meet people from different backgrounds and with different interests because it is a very dynamic sector.
You can expect to meet new clients on a daily basis and also different colleagues from different departments that you might have to communicate with when creating marketing material. Those that enjoy working with people will do well when it comes to the social side of being a digital marketer.
But, if you are more of an introvert and prefer to see people once in a while then you can opt for positions that require you to mainly stay behind the scenes. For example, positions that involve more writing or website work will require less interaction with others.
Creativity
It is so fun to use our creative juices and get paid for it. As a digital marketer there are plenty of creativity options from writing to graphic design to video and audio production. There is also the opportunity to come up with creative content for social media if that is the niche or path you choose.
Don’t forget that this is such a dynamic environment that there will always be the need for new ways to think about marketing products. Plus the advancement in technology and the way companies are communicating with their customers lends itself to be more creative.
The speed of digital marketing allows more experimentation and creativity. For example, if you run a campaign with A/B testing you can be as creative as you want with each one and tweak changes as needed to help attract more leads.
Pivot Opportunities
If you don’t mind pivoting and switching roles later in life, then digital marketing might be right up your alley. Just because you start out in a specific sector doesn’t mean that you are stuck doing that same thing forever. You can pivot and change paths as needed or as you please.
You probably will only need a bit of training to help hone in the new skills needed but making the switch won’t entail an entire new degree. Basically, you can build on all your existing skills while you learn new ones but not have to leave the digital marketing field in the process.
There is truly no room to get bored because there are plenty of choices and ongoing learning opportunities. Staying on top of the latest trends and developments can truly help you embrace the art of pivoting. This means that you won’t go your entire career doing the same mundane task, day in and day out, while you count down your days to retirement.
You Can Be You
When it comes to digital marketing you can truly be who you are. Let’s say you prefer writing blog posts, then you can use that strength and focus on working in that area. For those that are more analytical then you can focus on developing strategies in the analytics world along with creating data visualizations.
The usage of different skill sets is such a wide range that you don’t have to dim your light to work in a role that you don’t love.
Know What You’re Doing
As a digital marketer there is going to be so much data that you can learn to work with. From knowing where an audience is browsing or tuning in from to their age range to how much time they spend on a site, the data is almost endless.
You are going to learn how to harness the power of all this data and learn how to make educated choices and decisions based on that data. Every action that you take you can justify, and trust us when we tell you that this skill is going to take you far in your career.
Work From Where Ever You Please
A very popular reason that people go into this field is to have more control over where they work from. If you’re the rebel that doesn’t like the whole 9-5 idea, then digital marketing can help your rebellious side.
As a bonus you will spend less time commuting to work, saving you money on gas or transportation costs. You will also save money on office clothing because when you work from home, or remotely you can buy less clothing and also get creative with reusing things such as blazers, jackets, and sweaters.
You can even opt to open your own agency or business so that you really don’t have to answer to anyone or have someone set your working hours for you. Just keep in mind that running your own digital marketing business is going to require a lot of hard work in the beginning to find your clients to get the business going.
Adaptable
Not only do you have plenty of companies to work with or plenty of position options, you can always transcend and move as your life changes. The digital marketing career is adaptable to whatever you might decide in the future.
For example, if you decide that you absolutely love flowers and want to become a florist then you can still use your digital marketing abilities to promote your services and make your business stand out against the competition.
Never Get Bored
If you are worried of getting bored in your job, you won’t have that issue as a digital marketer. Thanks to all the technological changes this equates to digital marketing changes as well.
You will always see new things as you’re confronted with new issues and problems to solve.
Work Like Balance
There are plenty of people in digital marketing roles that report having high levels of work-life balance. The reason is that usually digital marketing jobs do not require extreme or any overtime.
This allows those in digital marketing roles to enjoy the daily pleasures of living such as a hobby, exercising, going out with friends, spending time with family, eating dinner together, etc. Having a work life balance leads to less stress than other positions and also more job satisfaction.
Also, most digital marketers always have holidays along with the weekends off when they work for a large company. If you opt to work for yourself, you might find that you don’t have as much time off because of other responsibilities such as following up with potential clients and ensuring every client is taken care of.
These two things combined lead to a successful and happy digital marketer.
What Do Digital Marketers Do?
Although we have covered many of the benefits of becoming a digital marketer you might be a bit confused as to what exactly digital marketers do. Don’t worry, you’re not alone because there are so many things under the digital marketing umbrella that it can be a bit confusing.
One major thing that digital marketers understand is SEO or Search Engine Optimization. This is where a digital marketer helps make a website discoverable by search engines such as Google and Bing. SEO is a huge driver of website traffic when it is done correctly.
Also, digital marketers are proficient in inbound marketing. Inbound marketing is when marketers socialize and interact with buyers and clients during their marketing journey. This relationship leads to more sales, engagement, and higher customer retention.
Another aspect of digital marketing is creating content. Content creation is huge thanks to the rise of social media. Nowadays, it is almost impossible for businesses to get away without creating any content because customers are almost expecting it.
Content creation includes everything from writing blog posts, creating content for websites, social media posts, videos, etc. The goal with content creation is to help bring brand awareness and create more buzz for a business to the public.
In short a digital marketer helps a business by promoting their brand in the World Wide Web to gather new leads and increase their sales.
Please keep in mind that this is not as easy as it sounds because you can make plenty of mistakes as a digital marketer. There is a major need to stay on top of changes that occur in the industry on a regular basis. If you are not quick to pivot a campaign, in the long run it is difficult to succeed as a digital marketer.
As long as you’re willing to take on the challenge to continuously learn, you will have no problem succeeding in the digital marketing world.
Ready to Be the Best Digital Marketer Out There?
Now that you have learned the top benefits of becoming the best digital marketer, you can make an informed decision whether this is the right career choice for you. As you can see, there are plenty of opportunities for digital professionals across multiple niches out there.
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