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Web Design Elements That Ensure Success of Your Project

For any business, web design elements can make or break their success in today’s competitive marketplace. Why? You wouldn’t want to waste your time on sites that are difficult to navigate.

With the internet being a 24/7 marketing machine, you want a site that works effectively.

Elements you choose for your site can either stand out in a flock of over 1.9 billion active websites or be on the failure side.

According to current Internet Live Stats, the number of websites is expected to double by 2022. This has made web design more important than ever before. The stakes are high, and the competition is stiff. 

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So, in what ways & how can you ensure success for your site? Listed below are ten essential elements of modern web design:

10 Must-Have Elements of Modern Web Design That Ensure Success!

Read on to learn more about ten elements of modern web design that will help you achieve sure shot success in your endeavors. We will also show you why these are important and give examples of how they work in real-life websites already successful today.

1) Unique Typography For a Unique Design

Typography has become as much an element of modern web design as anything else, and for a good reason. Websites rely heavily on typography. Photos and illustrations often dominate print and television advertising.

When designing your website, ensure you know which fonts you’ll be using and their features (bold, italicized, etc.) to help users navigate your site easily.

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A unique typography can help you stand out from competitors! Be mindful that not every typeface is suited for all kinds of media; it is crucial to pick typefaces that can be viewed and read on-screen and in print.

However, the web design survey demonstrates that poor web typography(26.9%) and the use of whitespace(19.2%) are among the most common mistakes made by companies.

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How to implement it?

If you’re not sure how best to integrate typography into your site, here are some pointers:

  1. Choose typefaces that complement your subject matter. For example, don’t choose a decorative and ornate font for a professional and straightforward website.
  1. Keep it simple: Too many fonts will only distract users from your content. Limit yourself to one or two main types of fonts – plus any italics – and stick with them throughout all pages on your site.
  1. Use big, bold headlines in different styles for varying levels of text.
  1. Use colors sparingly so that they don’t overpower your font choices and keep contrast high so that text is still easy to read even when background images and colors are used in conjunction with your design.
  1. Watch out for legibility problems; when designing text, make sure you know which fonts you’ll be using and their features (bold, italicized, etc.) to help users navigate your site easily

2) Background Videos For an Intense Experience

Often, your website’s background video is the first thing people notice. And rightly so, it’s one of the most effective ways to draw in people who may have been skimming for something interesting, and it also helps tell a visual story about what you do.

But these videos can be more than just cool introductions—they can serve as an extension of your brand’s voice and personality, especially if they include well-written copy that goes along with them. Best of all, background videos are easy to digest. Don’t bog down viewers with long segments or overly complicated concepts—keep things short and sweet!

By making your background video as professional as possible. If you’re able to create something that looks like an actual TV show intro, people will take notice and be more likely to listen to what you have to say. And if you’re having trouble getting those skills down, think about hiring someone who can help out with some great visuals and some on-brand copy.

Users are enticed by background videos! As one of many pieces in your overall web design puzzle, they’re no longer an option—they’re essential for modern websites looking for significant impacts.

3) Semi-flat Design and Gradients For a Better UX

Although the flat design has been getting all of the attention, semi-flat design is poised to be better for usability. Semi-flat design, which marries elements of modern web design with subtle textures and gradients, offers many advantages over flat or skeuomorphic designs. Plus, Semi-flat design is also termed Flat design 2.0.

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These advantages include an increased focus on information architecture through clean typography, large clickable regions for easy navigation, and minimalistic backgrounds that allow users to process content faster. Semi-flat doesn’t carry any negative baggage from previous trends as skeuomorphism does.

It represents a significant step forward in user experience because it allows us, designers, to focus on what matters: how our designs are used rather than how they look.  Ultimately, achieving Sureshot success within your web design project, including elements of modern web design (semi-flat), will help improve your site’s overall performance.

4) Hamburger Menus For a Clean Look

Hamburger menus are an excellent way to keep your site clean and modern-looking. This design pattern used by top website design companies in India is an icon that contains three lines stacked one on top of another. When hovered over, it expands into three horizontal lines with labels for each submenu.

This icon can be placed at any point in your design, making it easy for visitors to locate all navigation features without getting lost or distracted by other elements on your page.

hamburger menu

Use them consistently throughout your website to give users a clear path from the content area to the content area. The hamburger menu works well because it doesn’t interfere with other page elements such as calls-to-action and descriptive headings but still gives users quick access to main navigational areas while browsing through your website.

Make sure always to include a prominent call-to-action that leads back up through your menu hierarchy—whether that’s through an additional link or simply putting Home above all other options in capital letters.

Don’t forget about responsive web design: The hamburger menu works well when paired with responsive web design techniques, so you don’t break navigation functionality when people view your site from different devices or screen sizes.

5) High-Quality Product Images For a Premium Look

High-quality product images are critical in any marketplace. The graphic design community knows that visual elements are responsible for up to 90% of what users comprehend when scanning a website. And it’s no different with your listing in an online marketplace.

If your potential customers can’t make out what you’re selling or see how awesome your products look, they won’t buy. A high-quality image helps ensure that people will want what you’re selling—they’ll be able to tell what they’re getting, without any confusion on their part, by looking at your product image.

Even if they aren’t purchasing immediately, they might come back later when they’re ready. But if your pictures are blurry and difficult to understand, the chances are slim that you’ll get another chance with them down the road.

It’s essential for brands to invest time and money into the right visuals on their website. With this, a recent survey by dedicated development teams found that forty percent of consumers said they valued images while 39% preferred color over video (21%).

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That’s why it’s crucial to use high-quality photographs on every single page of your eCommerce store–and doubly so in marketplace listings where customer engagement is low. Your pictures should show shoppers clear images of your product from multiple angles, including details like brand markings and logos, closeups of individual components (if applicable), open views revealing drawers or compartments (for example), and more.

6) Card Design Helps To Showcase The Product

Many elements go into designing for eCommerce. One of them is card design which helps showcase your product. You need more than one image to cover all your bases and show every aspect of your products and services since choosing one image can lose sales when shopping online in general.

There’s also an aspect of empathy when trying things on in real life, especially when it comes to apparel, so you want people to see how something will look on them, even if it’s not exactly what they end up purchasing later on. Multiple photos are essential, but you can get even more value from each image by using different kinds depending on the style used.

7) Mobile-Friendly Layout For a Smooth Experience

In an era where almost two-thirds of online traffic comes from mobile devices, your web design needs to be optimized for mobile users. If your website isn’t optimized for smartphone and tablet viewing, you may find that visitors have a poor experience with your site – if they even bother with it at all.

Many people will simply leave rather than struggle through a non-responsive site, which means lost business and missed opportunities. Even if you don’t currently have an online store or plan on taking payments through your website anytime soon, making sure that you’re mobile-friendly is essential for generating business.

Did you know? 50% of smartphone users would rather browse and shop on their phone than download an app, which is more convenient.

You can ensure that future customers won’t need to pinch-and-zoom their way around your pages by optimizing your site now.

Besides, with so many consumers using their phones to do product research in-store, creating a seamless user experience when buyers plan is just as important as supporting them when they land on your site for immediate purchases. Making your layout responsive ensures that no matter what device someone uses, your layout adapts automatically.

Mobile devices are the most popular way to access the internet, accounting for over half of all web traffic. In 2021 alone, mobile will account for 50%.

web design stats

Be sure to test each page in landscape and portrait mode to adapt it appropriately to each configuration. On larger displays, try testing how well buttons work when accessed via fingers vs. touchpads.

8) White Space For a Cleaner Design

A clean, uncluttered design encourages visitors to linger on your website. And when they do, they will notice more about your business and be more likely to trust & depend on you enough for them to buy products.

This, in turn, gives you better conversion rates, which means more sales. When there is white space between lines of paragraphs, it can enhance comprehension up to 20%.

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Hence, using white space is essential for modern web design.   When used correctly, it helps drive traffic towards key elements of your site that are designed to encourage action. Remember that white space or negative space isn’t just about aesthetics; it’s also usability.

By leaving large whitespace areas on your site, you make it easier for users to focus on specific areas of text or images so they don’t have any distractions.

9) Speed Optimization For a Faster Loading Time

Speed is an essential element in making a website a success. Studies have shown that more than 70% of web users expect a site to load in two seconds or less. A survey by GoSquared revealed that 47% of site visitors abandon sites that take longer than three seconds to load and will not return for 30 days, even if they liked what they saw on their initial visit.

A recent survey found that 88.3% of web designers believe a slow loading website is one reason visitors leave websites and reported this as their top frustration with customers in general; we need to do more to maintain our sites!

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In short, speed is one of your most valuable assets on today’s web. It can make or break you. So how do you optimize your speed? Here are some tips:

  1. Use light colors

    Dark colors and busy backgrounds will slow down your site. The lighter your color scheme, patterns, and graphics are, and the clean and uncluttered your background is, the faster you’ll load.

  1. Don’t use Flash

    Flash doesn’t play well with many mobile devices or browsers, so stay away from it if you want your site to reach as many people as possible. HTML5 animation can do everything that Flash does, and more so, there’s no reason not to ditch it for speed purposes.

  1. Reduce File Size With Images

    Large images take longer to load than small ones, so take advantage of graphics software like Photoshop, which allows you to resize images before uploading them. Using photos on sites like Flickr is also a good idea because smaller file sizes make them load faster than larger files like those taken by high-megapixel digital cameras.

  1. Reduce File Size With Videos

    The same rule applies to videos; since most video services compress videos, they’ll be significantly smaller than those saved at full resolution on home computers, thus loading much faster.

  1. Minimize Fonts

    The fewer fonts you have, the more accessible web pages will load. Many designers use free font libraries such as Google Fonts because they quickly install and implement them on web pages. Not only will using fewer fonts help your page size, but it will also improve readability because too many different fonts tend to look sloppy rather than streamlined.

  1. Write short paragraphs

    Web readers don’t have time to sit through long paragraphs, especially when they can scan instead. Break up long copy into easily digestible chunks, preferably about three sentences each.

10) Engaging and Responsive Hero Images

Hero images are essential. They give your site’s visitors an idea of what to expect on every page. More importantly, they should engage them enough that they feel like reading more. Hero images can provide context for your site or help establish branding for your company.

According to a study by NNGroup, 80.3% of users focus on the front page above all else when they are scrolling through content online.

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As a bonus, having responsive hero images ensures that both desktop and mobile viewers will see them. Use hero images strategically throughout your website to encourage engagement with your content—and don’t forget about compelling calls-to-action!


So, if you consider these modern web design elements, you will give yourself an edge over your competition. Visitors are more likely to revisit your site; search engines are more likely to pick up on its relevance and ultimately rank it higher on their results page.

Following these ten rules, will help you build an attractive, relevant, and memorable site. However, to make things much easier for you, it is always better to get in touch with IT consulting companies first. Their team can guide you from scratch to the final launch, even in the maintenance support for your website.


Q1: What are the main elements of a Web page?

A1: Well, a web page is made up of different elements, such as:

  • Links– these are used to navigate through different pages.
  • Text– is for reading purposes. 
  • Images– they are interesting elements that can catch the attention of the user. 
  • Flash Objects– this element is mainly used in games, animation, and videos.
  • Headings– a headline is a short phrase that contains a subject and an explanation of what’s going to follow.
  • Numbered and bulleted lists provide the user with a basic idea of what’s going on.
  • Tables– this element is used to compare the different elements and their contents.
  • Forms– this element can be used to provide your users with a better idea of what they’re looking for or how they need to fill your site for it to work.

Q2: What are the five principles of web design?

A2: They are:

  • User-centered design means that you focus more on your target audience and how they use your site.
  • Visibility– a noticeable amount of information should be visible at any given time. It shouldn’t overwhelm or distract the user from looking for what they need.
  • Easy to use navigation– the navigational elements must be easily accessible, and your user must have the chance to take advantage of them without too much effort.
  • Prominence– it’s essential that your content is relevant to what you’re offering, so make sure everything fits together nicely.
  • Consistency– this means keeping the same look and feel throughout your whole site.

Q3: What web design elements to consider before starting a web design project?

A3: Some of the things you should think about before starting a web design project are:

  • Content– it’s essential that your content is relevant to what you’re offering, so make sure everything fits together nicely. 
  • Target audience- who do you want to reach? What interests them? These are all questions that should be answered for your website to be successful.
  • Competition– take some time to analyze your competition and see what you can do to provide something different enough for people to choose you over them.
  • Since the internet changes fast, try to keep up with the latest trends in design so your site does not to seem “old.” 
  • Design– having a good design can make you stand out from your competition. Give it some thought, but don’t get too carried away with the details.
  • Mobile users- if more people use mobile devices to get online, you need to focus on how they view your page, so they do not have a poor experience while browsing your site.

Also read: What the Website Design Process Actually Looks Like in Practice

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