Digital Marketing

Top 7 Benefits of Hiring a Bulk SMS Service

Are you still relying on email as your primary way to connect with customers? If so, you’re living in the past.

While email marketing can still be beneficial, SMS messaging is starting to give it a run for its money. SMS open rates are 98 percent. This is 78 percent more than the 20 percent open rates of email messages.

If you want to experience the benefits of SMS messaging, you may want to hire a bulk SMS service provider. In this guide, we’ll tell you about the top benefits of doing so.

What Is Bulk SMS Messaging?

A bulk SMS service is a service that enables you to send a high number of text messages through mobile carriers. A bulk SMS service provider can help a business schedule and send a message to multiple contacts simultaneously.

SMS messaging is a great tool for keeping in contact with a target audience and does a great job of grabbing the attention of recipients and eliciting responses. While SMS marketing is similar to email marketing, it tends to have some unique advantages that make it the preferred choice for many marketers.

Benefits Of Hiring A Bulk SMS Service

There’s more than one reason to hire a bulk SMS service provider. Here are the main benefits you need to know about.

1. Instant Contact

One of the best things about using a bulk SMS service provider is that you can reach your audience instantly.

Most people carry their phones around with them at all times and will immediately look at a text message once it has been delivered. If you have the right contact numbers for your bulk message, then the recipient will get it within seconds.

When sending emails, your recipient may not read your message until much later, so it’s often not the best choice for timely promotions and instant communications. The immediate delivery of SMS messages is one of the best things about using a bulk SMS texting service.

2. Targeted Campaigns

With SMS marketing campaigns, you can target specific contacts much more easily than you can with other types of advertising options, such as running billboard or print ads. You can easily target your entire database of contacts but you can also narrow down your communications to certain individuals or types of customers.

The customizability of bulk SMS marketing campaigns is one of its biggest assets. It allows you to send messages that connect with specific types of customers more easily. This will also make it more likely that you’ll get responses and conversions as a result of your efforts.

3. Keep In Touch With Customers

Using a bulk text service is one of the best ways to keep in touch with your current customers. Once you collect their information, you can easily check in with them from time to time and make sure that you stay on their radar.

By sending your customers promotions and checking in with them regularly, you’ll get more repeat sales. SMS messaging can allow you to make the most out of every customer that you have.

4. Easy For Recipients

One of the great things about SMS messaging is that it requires little effort on behalf of the recipients.

Many people don’t check their emails often and don’t have time to read a long email message. SMS messages are short and concise by design and there will be a 160 character length limit.

This means that checking an SMS message is much easier for a recipient than checking an email. Recipients won’t feel like a message is taking up too much of their time and they can respond quickly and easily if desired.

5. High Open Rates

Because SMS messaging is simple and easy for recipients, SMS messages have much higher open rates than emails do. SMS open rates may be as high as 98 percent while email open rates are only 20 percent.

It can often be a challenge to get someone to read an email message, even if you have a great offer or something important to say. Many people receive a lot of promotional emails from businesses already and they ignore many of them. However, people primarily receive text messages from their friends and family.

This means that they’ll be more likely to notice your SMS message than an email. With SMS messaging, you can be more certain that the recipient will take a look at your message and that it won’t be ignored.

6. Great Conversion Rates

In addition to having higher open rates, SMS messages also tend to have higher conversion rates when compared to email marketing.

The conversion rate for emails tends to be around six percent while they may be 45 percent or more with SMS messages. This is pretty impressive and means that bulk SMS may be a better place to focus your efforts in addition to or in place of an email marketing campaign.

An SMS bulk message service can be a big help if you want to get people to take a specific action or make a purchase.

7. Cost-Effective

Hiring a bulk SMS service is also a cost-effective move.

There are many different marketing methods out there and many of them can be very expensive. TV, radio, and print advertising, for example, aren’t a good option for many smaller businesses.

SMS messaging is extremely cheap in comparison but can also be more targeted to your audience. It can also offer a great return on investment (ROI) when marketing your business and working to stay in touch with customers.

Final Thoughts

Make sure that you consider all of the benefits above when deciding whether bulk SMS messaging is right for your business. If you want to connect with customers and market your business in an efficient and cost-effective way, hiring a bulk SMS service can be a great idea.

In search of more helpful marketing and advertising tips? Start reading over our blog now to find more useful guides for businesses.

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