The importance of a good App Design and a customer-focused UX is essential to the overall success of your business. OmTec Web is website development company that involves a team of professional developers. Therefore, this article is the most pertinent for you in the following scenarios:
- You’ve got your E-Commerce mobile App or website created a while long ago. It is now required to be updated to match the current Design Trends to increase your sales.
- You are running an E-Commerce Business, but you have decided to build an application. And you want to make sure that it uses the most current and accurate mobile app interface.
We’ll offer you six helpful eCommerce app design ideas from our UX-wizards in this post. They will assist you in increasing the most important metrics for your business: conversion, add-to-cart, and other rates.
Let’s Have a Closer Look!
Tip #1: Put all the key elements in the Thumb-Friendly Zone in App Design
A well-placed feature can make it easier for users to take specific actions or even complicate the journey for your users. So, make sure that all your essential elements are placed in the accessible zone to use. What are we aware of this part of the mobile eCommerce app’s design?
Because most users utilize their smartphones using the left hand. The thumb-friendly zone is the lower right corner and the center of the display. Additional elements are able to be set wherever on the screen, except for the lower and upper left corners. Check it out (you can also look it up on your phone):
A thumb-friendly zone is an example.
The main idea is quite simple the moment people can’t access something, most of them won’t bother to make an effort. What buttons must be in the zone mentioned?
- Add the cart to the screen for products.
- Continue to pay after your cart’s screen.
- Pay on the screen of payment.
The same guidelines apply to mobile-friendly websites.
Tip # 2: The Three-Tap Rule in App Design
When developing an eCommerce mobile application (or website), it’s essential to maintain its structure.
To satisfy this requirement, you may arrange your items by following the sequence:
The search bar is an essential part of the UX design of mobile apps and websites. It assists users in getting straight to the product they’ve been searching for.
If you’re looking to add even greater capabilities, consider your Smart Search. Various options and suggestions will be presented if users type in initial letters. So, you won’t just save time for users and enhance their Buyer Journey. But also offer some of the most popular options at the start.
It is possible to use the Three-Tap Rule can be easily changed into a general eCommerce mobile App Design concept. The fewer steps procedures require the less time.
Tips #3 Do not Use long Sign-Up and Checkout Procedure in App Design
In general, do not request your customer to sign up for a service before you require their data to complete the checkout. Even if you order personal information at the time of checkout. Try to keep it as straightforward as you can and only ask for the information you require. It should be able to fit on the phone screen without scrolling Period.
Many people find a lengthy check-out process that spans multiple pages boring. They do not have time for it, particularly people using mobile applications. What’s the typical outcome? Yes, quit carts and your loss of revenue.
Facebook and Twitter already hold all details about us. Why not use these as instruments? Just one click, and your registration on the app via Facebook, Twitter, or Instagram profile is completed! Your customers will be thankful for the time saved!
Social media can provide another benefit. Your users might enjoy:
- Sharing what they purchase;
- We can see who else has this product,
- Reviewing other people’s comments.
The same applies to Checkout Process. Your customers don’t want to exit your app with their shopping carts filled with your products, Do you?
To prevent this from happening, you must ensure that your Checkout Process is as smooth as glass. In addition to this, here are some UX Mobile app development guidelines to ensure smoothness:
- As was mentioned before, the “pay” or “checkout” button should be placed within the thumb-friendly zone.
- Let customers easily modify the order (for instance, changing the number of items).
- Implement error message messaging (which informs customers where they’ve committed an error) so that you aren’t losing customers. And their orders due to a deletion or error.
Tip #4 Use the Minimalist in App Design
The simpler your interface, the easier it is for customers to find precisely what they’re looking for. Therefore, avoid the UI-Junk.
While you’re developing the design of your eCommerce app’s user interface, consider your first-time customers. The app should not have complex rules and guidelines for use. Interfaces should be simple to understand and easy to use.
Additionally, your app must appear native. Be aware that each mobile OS has specific style guidelines for apps:
- Material Design is available for Android;
- Interface Guidelines for Human Interface Guidelines for iOS
Additionally, it’s advised to stay minimalistic when creating an eCommerce mobile application. What exactly does this mean in the real world?
Use simple color schemes.
The best option is to choose a similar or monochromatic scheme.
To achieve the monochromatic color scheme, you have to adjust the intensity and brightness of one hue. It gives you many colors that go well together and don’t overpower the eyes.
A similar scheme uses three adjacent colors on the color wheel. This scheme lets you highlight the most important information and leaves the mobile application user interface clear.
Only use one font.
A professional design company for mobile apps will inform you that it’s not advised to utilize more than one font in the app. Also, a good option is to choose the platform’s default font.
Make use of typography as a potent instrument to draw people’s attention. To achieve this, we suggest playing around with the dimensions, style, and weight of your chosen font rather than selecting a different typeface.
Be aware of spacing.
Dividers and lines are popular devices for drawing lines between the various areas on a screen. However, every line will make your eCommerce application’s UI appearance more cluttered.
Instead, consider using shades, colors, and spacing to create distinct sections without causing any obtrusion.
Tip #5: Keep Everyone’s Eyes on Consistency
Maintaining consistency in your product is among the most popular mobile app design guidelines. In reality, it’s one of the fundamental concepts of design.
Consistency is divided into three components:
- Visual consistency – buttons, color schemes, and typefaces must look identical.
- Functional compatibility – Interactive components (like button elements or elements for navigation) should function in the same way on various screens.
- External consistency – all of your products should have the same designs.
Every single “Add” button is in green, while categories are orange. It’s one small sample of what uniformity could appear. Applying the principles of congruity to your products will give your customers incredible advantages:
- Consistency makes your application more reliable for users. This means that they don’t have to figure out new ways to use your app or navigate through it. This can help your users feel comfortable, relaxed, and motivated to stay engaged with your application.
- Consistency builds a consistent layout of your application and helps eliminate confusion. It also aids in prioritizing the content, and highlighting key visual elements, and making navigation simpler.
- If users can control what’s in their hands, It gives them the satisfaction of achieving something. Naturally, it can trigger emotions of joy and make them happier with your products.
TIP # 6 Keep Navigation at the center of your Your Attention
If you’re trying to figure out what you can do to create an app used on mobile devices to increase sales. The most important thing to do here is to refine navigation patterns. It could either provide an easy flow for customers to purchase more or end up not satisfied.
How do you determine whether your system for navigation is working?
Utilize the standard elements.
It’s appealing to be different and make something individual. But it’s not the ideal way to maximize the value of your creative abilities.
Creating a superior UX style for your mobile applications using common navigation elements is possible. Like the tab bar on iOS or the custom navigation tool on Android.
Similar is the case when it comes to navigation using gestures. Certain patterns that users of modern times intuitively know without further explanations are well-known. For instance:
- What motion would you typically make to zoom in on an image of the product? Double-tap or tap.
- What is the most common method to navigate through a page? Scrolling it down.
The use of popular navigation patterns permits even users who are new to the product. To effectively interact with the product since they’ve been through this before.
Make navigation clear.
If possible, don’t hide the navigation options. For instance, if it’s a sidebar menu, the users should identify what they can access.
It’s hard to think of gestures as it’s an instance of hiding controls. Another reason is that it’s crucial to utilize natural or standard gestures within your app. It could negatively affect your UX style of mobile applications.
Additionally, you can boost the visibility of specific navigation features by employing various hues. Furthermore, you can also prioritize navigation options by applying multiple shades.
It seems like we have discovered the most important concepts to use in eCommerce designing mobile apps. Let’s review the essential design guidelines for mobile apps discussed in this article to help you boost your sales.
- It shouldn’t take more than three taps or clicks from your users to access your product.
- The essential elements of your mobile app’s interface must be put in an accessible zone to use.
- The Sign-Up and Checkout process should be as brief and as quick as it can be.
- Keep it simple in the design of an eCommerce mobile application. The most important features of this app are primary colors, standard fonts, and proper spacing.
- Check that your product meets the 3 types of uniformity that are visible, external, and functional.
- Be aware of the navigation in the application. Users must take all the significant actions without prior guidance or explanation.
You now know how to create a mobile application to increase sales. We hope these ideas can be helpful!