When it comes to marketing a product online, product photography plays a core role in driving traffic and sales to your website. The impact of visual content is undeniable, with 90% of shoppers stating that visual cues are the primary way they shop and make purchase decisions.
For small business owners and marketers, the power of photography shouldn’t be overlooked. However, to take full advantage of the visual content, you need to ensure that your product images are up to par.
So here are some of the common photography mistakes and how to avoid them:
1. Not Using the Right Equipment
One of the most unlooked mistakes in all types of photography is not using the right equipment. This can result in photos that are blurry, dark, or have other issues.
Using the wrong equipment can also make it difficult to get the right angle or lighting for your product photos. To avoid this mistake, be sure to use the right camera, lens, and lighting for your product photos.
2. Not Taking the Time to Set Up
This can mean not taking the time to set up the shot, not taking the time to set up the lighting, or not taking the time to set up the product. This can lead to blurry photos, photos with bad lighting, or photos where the product is not in the frame.
To avoid this, take the time to set up the shot, the lighting, and the product before you take the photo. This will ensure that you have a clear, well-lit, and in-frame photo.
3. Not Considering the Product Photography Composition
Another common error made in photography is not considering the composition. This can lead to photos that are busy and cluttered, making it difficult for the viewer to focus on the product.
To avoid this, take a moment to plan out the composition of your photo before taking the shot. Consider where the product will be placed in the frame and what background will work best. Simplicity is often key in photography, so don’t be afraid to cut out extraneous elements to have great product photos.
4. Not Editing Your Photos
As a product photographer, one of the biggest mistakes you can make is not editing your photos. Even if you think the photo looks great, there may be small imperfections that can be fixed with a simple edit.
By not editing your photos, you run the risk of losing potential customers because they will notice the imperfections and think that your product is not high quality. Take the time to edit and in choosing the right color for your photos and make sure they are perfect before you create online marketing plans or send them to potential customers.
5. Not Using the Right File Format
One of the most common photography mistakes is not using the right file format. When shooting in raw, be sure to use the lossless image formatting like PNG or TIFF format to avoid losing quality.
When shooting in JPEG, use the highest quality setting possible to avoid losing detail. Save your product photos in a high-resolution JPEG format for the best high-quality product images.
Capture the Best Moments
If you’re planning to do your own product photography, avoid making these common mistakes. With a little practice and attention to detail, you can produce professional-looking images that will help your products stand out from the competition.
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