If you sat down to play a game of ‘name that tune,’ how well do you think you’d do? What if it only involved the television jingles that play in the background while you drink your coffee and half-listen to the news each morning? Chances are, you’d be rattling off the phone number of a random small business after hearing a single note!
You have to admit that a good business jingle can get stuck in your head. Writing a jingle that’s catchy and effective can be challenging, but when you get it right, your brand will become a household name.
Do you have a catchy jingle in you that’s just waiting to hit the airwaves? The right melody might be the thing that makes your business memorable in a saturated market. Keep reading to learn about the five benefits of sitting down to compose an earworm!
1. A Music Jingle Is Memorable
Think about the catchiest jingle that you’ve heard on the TV or radio. All you need to do is hear a single word and you can quickly launch into the entire song. You know the name of the brand, what they do, and maybe even their phone number.
If you need that service, that information will all be on the top of your head in a concise, easy to recall format. On the most basic level, your average jingle is simply a memory trigger. It’s easier to remember music than it is to remember names and numbers, so your brain can recall businesses with jingles first.
You do need to know how to write a jingle that people will remember, but a professional jingle writer can help. Before long, captive audiences will be humming along while staring at your company’s logo.
2. Kids Love Music
Depending on who your target customer is, getting kids on board can make a huge difference. After all, it isn’t adults alone who make the purchasing decisions for a family. Children have plenty of opinions and aren’t afraid to make them known when a family is in the market for a product or service.
Who spends more time in front of televisions and tablets than children? Children are drawn to music from the womb and will be the first audience to dance and sing along to a great, catchy jingle. They will remember your product and make sure that those with the buying power remember it, too!
3. Jingles are Part of Branding
At the most basic level, a quality jingle can become part of your brand. Are you trying to stand out as being friendly and perhaps a little bit quirky? Having a fun, memorable jingle attached to your company’s branding is a great way to communicate that and reap all of the other benefits, too!
Think about some of the most memorable television jingles of the last decade. The music helps your brain hold onto other brand images and helps you complete them in your mind. A jingle can evoke your brand’s colors, logos, mascots, and more.
Plus, a jingle is just plain fun! If you are trying to build a unique reputation, why not be the brand that inspires customers to sing as they walk through your doors?
4. A Good Jingle Lasts
The thing about a good jingle is that you only need to write it once! As soon as you’ve found a tune that succinctly tells the story of your brand, you don’t need to go back to the drawing board. That little melody can become the backbone and centerpiece of your entire advertising campaign, sometimes for years to come.
That also makes your advertising very cost-effective. You only need to hire a jingle writer once! All you need to do is update the copy surrounding the song and you can continue to utilize your jingle for years.
It’s also important to note that if you do choose to make an update, that will stand out, too. A catchy, familiar jingle tends to become beloved in households without even trying. A holiday remix or update will catch the attention of your existing fans!
Because a jingle is fundamentally auditory, you can incorporate it into ads for television, the internet, or radio without too much additional work. When done right, a great jingle is enduring and versatile!
5. A Jingle Is Timeless
The first advertising jingle graced the airwaves in 1926. That means that this advertising medium has lasted nearly one hundred years! Even as radio has given way to television and television has given way to the internet, a great advertising jingle endures!
Even so, new media has created new forms of advertising. A lot of them require a lot less ingenuity. While a Facebook ad might reach a large audience, can you recall a single one?
The timeless, quirky nature of a jingle will help you to stand out in a world full of auto-playing videos and clickbait. They are timeless, wholesome, and effective! All that to say – if it isn’t broke, don’t fix it!
The humble jingle has been getting the job done for a century! When will you add yours to the airwaves?
Writing a Jingle to Get Your Brand Stuck in Their Heads!
Writing a jingle might seem like an old-fashioned way to reach an audience, but that’s exactly why it works! Most consumers see a new advertisement every thirty seconds. Your company jingle can be the thing that helps your brand to stand out in the oversaturated world of consumer advertising!
Can’t get this article out of your head? There are plenty more posts about marketing and advertising where this one came from. Check out the rest of the blog for more posts about connecting with your ideal consumer.
