Instagram consistently ranks as one of the most widely used social media platforms and is especially popular among young adults. 71% of 18-to-29-year-olds claim to use Instagram.
Instagram can be a great tool for businesses that want to reach new and existing customers online. However, it may not have a major impact on your business if you don’t know what you’re doing.
Because there is a wide user base on Instagram, there are also plenty of opportunities to connect with customers. However, you need to take the right approach. Be sure to use the 3 Instagram marketing tips below when using Instagram in 2022.
1. Use All Instagram Business Features
As a business owner on Instagram, you should make sure that you’re using all of the features that Instagram has made specifically with you in mind. It’s important to use a business profile on Instagram rather than a personal profile when promoting your business.
A business profile will add various features to your account including the ability to create and run Instagram ads and use Instagram’s free analytics tools. You can also begin to make use of Instagram’s new e-commerce features that allow businesses to sell products directly on the platform.
There are also other features you can use to make the most of Instagram for your business, so be sure to convert your personal profile to a business profile to start using them. You can easily do this by going to your settings and tapping on “Switch to Professional Account”.
2. Experiment With Content Types
These days, there are many different types of content that you can view and share on Instagram.
The traditional content type on the platform is Instagram posts which will remain on your Instagram feed until you delete them yourself. Other popular options include Instagram Stories and Instagram Reels.
It’s a good idea to experiment with the different types of content types with your business profile to determine what connects with your audience the best. Using a variety of content types and adding both photos and videos is usually a good idea and can allow you to reach different types of people.
Additionally, be sure to learn about atheistic presets and use them when creating photo and video content as well. This will help you present your brand in the best light possible.
3. Create a Consistent Posting Schedule
While you should be experimenting with different features of Instagram when using the platform, you should be consistent with your overall strategy as well.
You should plan to post content on a regular and consistent basis and should set a schedule for posting on Instagram. It’s best to add to your story daily and add posts at least a few times a week in order to maintain your presence and attract more followers.
However, the most important thing is to have a level of consistency. Post on the same days of the week or hours of the day to ensure that followers learn what to expect from you.
Building Your Business With These Instagram Marketing Tips
If you want to connect with your customers on social media, you should be sure to use the Instagram marketing tips listed above. While there are many different social media platforms you should consider using, Instagram is one of the best options and can allow you to reach customers in a fun and engaging way.
Need more Instagram tips and advice? Read through our blog now to discover more useful Instagram marketing tips and tricks.