In the wake of COVID-19 in recent days, social media platforms are rapidly replacing all known forms of physical association. On social media, communication is as excellent as having a live chat. Marketers and celebrities are leveraging the online community for visibility because it has given up a limitless possibility for intimate brand promotion.
It’s all about visibility on social media, and having a proactive strategy in place to promote your business on this vast platform pays off. Improve your social media visual strategy with these 10 suggestions for a better online experience.
1. Developing a visual strategy for social media
To effectively use social media to drive your business, start by deciding what goals you want to achieve. Be as detailed as possible about your target audience, social media visual strategy, and intended effect.
Define your brand’s relevance and establish timetables, as well as measurable and achievable KPIs. To summarise, make your social media presence purpose-driven, with the sole purpose of promoting your brand.
Following goal-setting, choose the target audience for your brand’s products and employ content marketing to generate broad leads. You can then use appropriate social networks to develop material that is relevant to what you do for the correct audience (prospects or current clients).
Treat your followers like family by responding to them, participating in conversations, and answering queries.
2. Add your logo or headshot to the profile page.
What you use as a profile image is determined by who you are and what you do. Instead of using the owner’s photo, it makes sense for a business to advertise its official logo.
Work with a designer to produce logo graphics that are appropriate for the many social media platforms you plan to use. To maintain a uniform appearance and avoid distortion, the designer will modify the image for each platform.
If you’re a powerful figure who wants to promote themselves as a social brand, though, a headshot is ideal. When creating your profile page, follow the same steps as before. The goal is to make the profile page look like a quick ID, and selecting a popular image helps with that.
3. Make sure your profile photo and cover photo are in sync.
Your landing page is the face of your social media account, and it must make a good first impression. It’s ludicrous to have a pricey gold knocker on a cardboard door. Because the cover photo serves as the backdrop for the profile photo, the two must be complementary in order to convey a sense of unity.
The cover photo can be the same as the profile’s brand emblem, but with more appealing or instructive elements.
When combined with a profile photograph, the cover picture can also contain infographics highlighting products or concepts related to what you do, creating a strong ad banner. Harmonizing these two provides the extra benefit of giving your page a more appealing appearance and improved aesthetics. You may need the assistance of a graphic designer to accomplish this.
4. Use photos that are related to your business.
Define your subject and concept to help you choose the right photos to engage your audience. Along with social media techniques like hashtags on Instagram, use imagery that depicts brand products and values.
If you’re promoting a perfume brand, including images of gorgeous flowers is attractive to the sight and boosts your audience’s mood while also expressing sweet aromas.
You may use a variety of images on your social media sites as long as you maintain consistency. Choose images that have a similar topic and highlight your company’s image.
If flowers are your preferred brand imagery, make sure you use them consistently and avoid bringing in unrelated flora. For optimum marketing impact on social media, select relevant photos.
5. Make high-quality information available.
To capture the reader’s attention at a glance, social media material must be succinct, concise, and effective. It should be entertaining and informative enough to attract people to share and retweet it. When it comes to content, don’t cut corners and engage expert content writers from writing services. Your goal should be to come up with the best punchlines, appealing CTAs, and viral text.
Your goal is to gain as many followers as possible in the quickest amount of time, and sharing makes it feasible. Make sure your communication staff understands this and creates a material with a social message that isn’t only about brand recognition.
To encourage sharing, incorporate inspiring quotations, Do It Yourself (DIY) tidbits, or home-based solutions that your audience is familiar with.
Incorporate trending news into the brand message to keep readers interested and demonstrate the company’s social media presence. One method to add diversity to your material is to adapt familiar stories to it.
6. Establish branding guidelines to ensure consistency.
Set guidelines for good branding on your social media channels so that the brand’s visibility does not diminish. Engage a trained media graphics designer to build a compelling brand image with all of the necessary features. Colors, typefaces, and images used in postings are all vital factors in addition to a strong logo image.
Colors have a powerful emotional impact on people. To generate a particular visual response, you can modify them in graphics. The idea is to pick bold colors and employ them consistently throughout all material and social media channels.
The brand’s official image is formed by these colors, which become identified with it. To maintain harmony, write your content text in the fonts and styles you’ve chosen, including online responses.
7. Image optimization for various social media platforms
Facebook, LinkedIn, Instagram, Twitter, and other popular social media platforms all have distinct image publishing formats. This may include the pixel size and resolution that you must apply to your photographs before posting. This implies you can’t utilize the same image across all media because the quality will suffer and the image will distort.
This means that you must optimize your photographs before posting them to different platforms in order to maintain visual consistency. The good news is that once the designer has completed the master, you may do it yourself for free and easily using online picture editing software.
Simple templates make it easy for amateurs to use the web tools, saving you time and money on professional rates.
8. Make use of animation and video
Video on social media is a great tool for capturing attention and keeping people engaged for the duration of the video, ensuring 100% message delivery. Create bright, interesting videos that convey brand messaging and prompt viewers to take action.
This is the most effective marketing weapon available, and you must not neglect it. Use video to showcase services and products while giving your brand a human face on a more personal level.
Aside from expressing your story and using video for visual marketing, animation is another choice for spicing up your posts and attracting followers. Make use of high-quality animation that is suited for your business and target audience. The beauty of these two possibilities is that if they’re well-crafted, they’ll go viral, boosting your brand’s image as well.
9. Use eye-catching graphs and infographics.
Colorful charts liven up language, especially on social media, where consumers want instant answers. Users of social media have little time for lengthy text reading, therefore succinctness is vital.
Charts, particularly infographics, are a fun way to convey information and statistics in a visually appealing fashion. These are similar to information capsules in that they increase visibility while still communicating the desired message.
Infographics are very effective at increasing brand visibility on social media. They create a visually appealing combination of text, color, graphics, and motion. They’re also easy to remember and distribute, resulting in increased traffic and business visibility.
Search engine optimization benefits from sharing across all media, providing you with strong visibility and brand supremacy.
10. Use memes to add a sense of levity.
GIFs or static illustrations of well-known or current situations, topics, meanings, or behaviors with text in a bubble can be used as memes on social media. To attract and engage its audience, digital marketing is now using comedy in social media communication.
They are a significant instrument in social media appeal and visibility when used strategically. Memes are low-cost, simple-to-use, and based on publicly available content.
Another important reason to use memes in your social media visual strategy is that they are made to be shared by re-meming.
Create memes that are relevant to your brand, and find a method to include your logo into them in some way to increase brand memory through connection. As you meme your way to social media domination, keep in mind the sensibilities of your audience.
Brands are looking for ways to be visible in today’s digital environment, which has moved practically every element of social and business life online. Depending on your aims, you have a variety of alternatives for gaining notoriety on social media networks. Set your objectives, pick a medium, and experiment with Mighty Warners a social media marketing company in Dubai.