About 79% of business leads never turn into sales. In fact, 61% of marketers say they’re struggling with lead generation. Without high-quality, converting leads, you might struggle to grow your business!
Instead, consider using inbound digital marketing this year. What exactly is inbound marketing, and what marketing strategies can you use? Keep reading to find out!
Reading this guide will help you make more informed choices for your business. You can develop a marketing strategy to set your business up to grow!
Read on to learn everything you need to know about inbound marketing today.
What is Inbound Digital Marketing?
First, let’s cover the basics. What is inbound digital marketing?
Inbound marketing allows businesses to create customer-focused experiences. These unique experiences will draw more shoppers to your brand.
Outbound marketing, on the other hand, uses broad messaging to reach a broad audience. With outbound marketing, you go to the customer. With inbound marketing, customers come to you.
Outbound marketing strategies like billboards and cold calling can interrupt the buyer’s journey. You might risk frustrating customers, which can cost you potential leads.
Inbound marketing, however, allows you to connect with customers on an emotional level.
With inbound digital marketing, you can use personalization to draw consumers to your brand. Personalization could deliver eight times the ROI on your marketing budget.
Types of Digital Marketing
Now that we’ve covered how inbound marketing works, let’s cover the types of inbound marketing you can use.
When developing your inbound marketing strategy, focus on attracting, engaging, and delighting customers. You can also use these apps for inbound marketing to get started. Here are a few strategies you can use to attract potential leads and sales.
Content Marketing
Consumers want to know more about your products and services. Content marketing will allow you to educate consumers. You can illustrate the benefits and features only your products can offer.
You can experiment with different forms of content, including blog posts, eBooks, quizzes, and video posts.
SEO
Search engine optimization (SEO) can improve your rankings on search engines like Bing and Google. Higher rankings will help you generate more website traffic. Then, consumers can explore your site to learn more about your products.
You can also use local SEO to reach consumers in your local area.
PPC
Pay-per-click (PPC) advertising is another digital marketing strategy that can help you reach customers online. You can make eye-catching display ads or appealing text ads. These ads will appear on search engine result pages or social media platforms.
Social Media Marketing
You can engage customers in real-time by adding social media marketing to your inbound marketing strategy. Consumers can ask questions to learn more about your business.
You can attract buyers by offering exclusive discount codes, too.
Set Your Business Up for Success: Understanding Inbound Digital Marketing
Adding inbound digital marketing to your plans could help you attract more leads and sales to your business. You can stand out from competitors and connect with customers on an emotional level.
Improve your ROI with inbound marketing today.
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