Online marketing is not just trending, but it is now essential for every small business owner. Promoting your services or product online is the best way to help your customers make a purchasing decision. Not only that, but it also helps build a relationship with them so that you can know their needs.
The best way to market your post organically is through SEO or Search Engine Optimization. It is an organic search result that has nothing to do with paid ads. SEO is vital in your digital marketing strategy because most people research the internet to find products and services.
The web is the mediator for you to get in contact with your customers. It is why pushing your brand to higher visibility in the search engine is important to create more leads to your website. The process is not easy though, having collaborations with an SEO agency will surely improve your online marketing and boost sales.
The types of SEO
To gain success in your digital marketing, you must know the three categories of SEO Adelaide. These types of SEO are your foundation in achieving an all-rounded organic search strategy. In addition, these divisions will help you break down your strategies into simple, organised, and well-executed optimisation plans.
So here are the three types that you must know:
- On-page SEO
This category talks about the content of your website. It involves optimizing web pages to earn organic traffic and be searched on top of the search engine. This type includes:
- Searching for the best keyword words by using some tools
- Leading and focused target keywords for content creation
- Managing and administering keyword optimisation
This category is essential because it helps search engines recognize your website and its content. In addition, putting more effort and concentration on on-page SEO will help create more traffic and increase your search visibility.
- Technical SEO
If on-page SEO is all about content, technical SEO is about the non-content details of your website. It focuses on optimizing your website’s crawling and indexing phase so that search engines can easily crawl and interpret your site and to provide a seamless experience when your clients click your site.
Having a high-quality website can contribute to your overall traffic and engagement rates. Partnering with an SEO agency helps optimise your website’s foundation. Below are the components that belong to this type:
- Speed of your website
- Site Infrastructure
- Structured data
- Off-site SEO
Off-site SEO is all about the actions you take outside your website to influence other sites creating an impression in the search engine.
The process includes building your website’s reputation, authority, popularity, relevance, and sincerity. Building backlinks or inbound links are vital in this category. It is created when one website links to another. If your website has many high valued backlinks, it will rank better than others. The backlinks have three kinds:
- Natural links
- Manually built-in links
- Self-created links
Not everyone has the power, ability, and enough knowledge to lay this out. Hence, collaborating with an SEO agency will greatly make a difference in your eCommerce business.