Branding is important, but packages extend and drive your branding to the next level.
Research says that consumers are influenced by packaging more than anything else. And that is why it is best that your product packaging is top-notch. But where do you start?
Our new guide, “The Complete Guide to Designing Product Packaging for Small Businesses,” has everything you need to get started.
So whether you’re starting from scratch or just looking to improve your current packaging, this guide is a must-read.
Designing Product Packaging With Your Customer in Mind
Product packaging is the first thing customers see when getting your product and can be the difference between a sale and no sale. It’s important to design with your customer in mind. What are their needs and wants? What will grab their attention?
Package design is a complex process, but with research and creativity, you can create packaging that will appeal to your target customer.
Find the Right Materials
Only select the right materials to ensure the safety and quality of the product while also providing an attractive and functional package.
You’ll need to consider the materials you’ll use. Is it cardboard, paper, or plastic? Once you’ve decided on the materials, you’ll need to determine the size and shape of your packaging.
Will it be a box, a bag, or packaging for large products? Once you have the basics, you need to start thinking your design. Click for box manufacturers to help with your package design ideas.
The Importance of First Impressions
Your packaging is often the first thing customers see, and it needs to make a good impression. It should be eye-catching, relevant, and fit your brand identity.
Your packaging needs to fit for your purpose, so consider what your product is and who your target audience is. Remember, it should reflect your brand identity and values.
Consider your color scheme, package text and logos, and any other elements that make up your brand. Create something eye-catching with different package colors, but avoid being too funky or out-there.
Your packaging needs to be practical, but that doesn’t mean it can’t be stylish.
Stand Out on Crowded Shelves
In today’s market, customers are inundated with choices, and it can be difficult for small businesses to produce packaging that stands out on crowded shelves.
It’s practical to identify the key attributes of your product and what makes it unique. This can be done through market research or simply by brainstorming with your package design team.
Once you’ve identified what makes your product special, you can begin to craft packaging that communicates these attributes to customers. It’s also important to consider the needs of your target audience and what type of packaging will appeal to them.
The Do’s and Don’ts
When it comes to designing product packaging, we need to be mindful of both the dos and don’ts design-wise to create an effective and memorable package.
The packaging should be an accurate reflection of the quality of the product inside. Nobody wants to be duped by packaging that looks amazing, but contains a sub-par product.
It should be protective of the product and be easy to open and close. No one wants to fight with a package or worry about the contents being damaged. This is what often makes or breaks a potential customer’s decision to buy.
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