Marketing may be difficult, particularly when it comes to keeping track of clients and communicating with them. To stay ahead of the competition, many marketers have upgraded their text messaging approach by incorporating automation into their operations. This trend toward automated text messages opens the path for clients to get more tailored, hyper-relevant text messages.
Furthermore, SMS marketing automation may help you save time, be more efficient, and boost client communication at a quicker pace.
In this post, you’ll discover the advantages of SMS marketing automation and how to use it in your own organization.
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What is SMS marketing automation?
SMS marketing refers to the practice of sending promotional or transactional messages, news, and updates by text messaging. Automation allows you to deliver messages to a group of people or individuals automatically. Unlike a typical SMS gateway campaign, which you send to your whole contact list at once, automated Bulk SMS Service sends targeted and timely messages without requiring any or much human labour.
For example, if you want to thank someone who just bought from your company. You may create an automated SMS marketing campaign that sends “drips” thanking the customer for their purchase and providing extra information about your company. Sending an SMS message every time a consumer makes a purchase would be tiresome and inefficient.
Advantages of SMS Marketing Automation
When done correctly, SMS marketing automation may deliver significant advantages to your organization. Here are five advantages:
Increase the productivity of your staff.
Manually sending text messages is undeniably time-consuming, particularly when working with a big contact list. Aside from that, it might have a detrimental influence on the productivity of your staff. More work may be completed in a timely and effective way with SMS marketing automation. As a consequence, your employees may concentrate on other duties without becoming exhausted. Furthermore, the McKinsey Institute forecasts that automating certain processes may boost productivity growth by 1.4 percent every year.
Reduce the possibility of mistakes
Assume you send an SMS message to a new client with the incorrect name. What do you believe will occur? Your brand may be seen as sloppy and unprofessional by the consumer. That is hardly a good first impression. Automation reduces the possibility of mistakes since it allows you to review and double-check your communications before they go live.
Improved customer involvement
You have a higher chance of delivering your messages at the proper moment if you use automation. In this scenario, the appropriate time may be when your consumer is most likely to respond to your SMS messages. Your SMS message is sent shortly after you press “send.” You may launch an SMS marketing campaign and get hundreds of clicks at the same time. Furthermore, 90% of individuals reply to text messages inside the first three minutes. You may take advantage of this chance to deliver time-sensitive offers to clients, ensuring that they notice it and take the appropriate action.
Assistance with other marketing methods
Access to other marketing channels such as social media and email may be improved with an automated text message. You may, for example, send a text message with a link to your social media website encouraging them to participate in a special promotion or contest.
A chance to learn about your consumers’ tastes and preferences
SMS marketing automation allows you to collect high-quality client data. For example, you may learn more about your customers’ wants and preferences by conducting text-messaging surveys. You may not have total control over the nature of the feedback, which may be favorable or negative. It is important that you utilize the data to enhance your customer experience and marketing activities.
How to Use SMS Automation in Your Business
This section will look at some of the ways you may use SMS automation in your organization. Here are seven examples:
Shopping cart abandonment
Cart abandonment is rather prevalent in e-commerce. Customers leave shopping carts for a variety of reasons, ranging from security concerns to delivery prices. However, neglecting to intervene at this moment may mean permanently losing your consumers. You may set up triggers for cart abandonment text messages to be delivered anytime a consumer abandons a cart using SMS marketing automation. This message might remind a consumer of a product they are missing out on and encourage them to finish their purchase. As a consequence, you may be able to recoup lost revenues in the process. Here’s an example of a properly executed cart abandonment SMS message:
Special occasions, such as work anniversaries and birthdays, present a chance to send automated SMS greetings. They may be useful to your company if done correctly. For example, you won’t have to worry about forgetting a customer’s birthday or work anniversary since the SMS messages will be delivered on the correct day and time. An example of an automated birthday SMS message is as follows:
Reminders for appointments
Nothing is more infuriating than making an appointment just to have your customer fail to show up. This does not have to be your situation. You can decrease no-shows with automated SMS marketing by sending appointment confirmation messages. Furthermore, a research found that there is a 90% likelihood that a booked appointment would be skipped or postponed.
Survey or assessment of customers
When utilised correctly, your consumers’ remarks may be essential to your company. Most customers depend on customer reviews to choose whether or not to purchase from your company.
According to one survey, almost nine out of ten (89%) buyers globally check reviews before purchasing things. You may obtain customer reviews with SMS automation by texting review requests to your consumers.
Develop new leads
You may develop SMS drip campaigns that provide important information to prospects on a regular basis, allowing them to learn more about the product and brand.
Send out a welcome text message
While not everyone who sees your website is ready to purchase from you, you can still develop a way for them to contact you. You may invite them to subscribe to future text messages while they are visiting your website. After they’ve enrolled, you can build up an automatic text message campaign to welcome them to your business and entice them to purchase.
Feedback and two-way dialogue
Text message automation does not have to be one-way. You may participate in important dialogues with your clients and obtain vital feedback if you offer them the opportunity.
Most company owners have yet to see the value of a two-way SMS discussion. Two-way dialogues allow you to get inside clients’ heads, learn their preferences, and acquire information that can help you better your marketing efforts.
How to Begin with SMS Marketing Automation
How can you begin implementing automated SMS marketing in your organisation now that you have a better understanding of it? You may use a variety of applications to make SMS marketing automation simple. However, you must choose the best platform for your company’s objectives and ambitions. It’s also crucial to look for one that works well with your current marketing tools.
It might be difficult to deliver messages on a regular basis when you have limited time and resources, particularly if you have a huge audience. This is why you should delegate the boring labour to SMS automation. When you include them into your text messaging plan, you will increase the efficiency of your staff, strengthen client connections, and generate income for your company.
While automated SMS marketing may be successful, the messages you send to your clients must be purposeful. It is critical that you understand their requirements, issues, and preferences in order to send helpful and relevant messaging to them.
Engage is an Email and SMS marketing automation system that can assist you with all of the following:
- Keep track of how your clients engage with your product.
- Create distinct consumer segments and
- Send tailored emails, SMS API, push notifications, and in-app messaging to your consumers.