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Starting a business might have felt like the most challenging hurdle. However, running a business without the right tech and team is a recipe for business closure. There are several techs in the market that may suit your business. Nevertheless, there is a need to balance the cost of tech and its impact on your business. Here are some tech tips you could implement in your startup.
1. Remote Working
Remote working is a trend on the rise, and it is an efficient way to work. It allows you to work from your home or any other place. The best part about working remotely is that there are no distractions, and you have an uninterrupted time to concentrate on your business. For a startup business, remote working will be beneficial because it will allow you to work and reduce operational costs. You won’t have to worry about overhead costs until it benefits you more to move into an office space. Alternatively, many large businesses have decided to never go back to their office spaces so it all depends on what you want to do with your business. Keep in mind that employees prefer to work at home so if you want your turnover rates to be lower, you should consider keeping work from home options for everyone.
2. Cloud Computing
Cloud computing is a great way to store and access data and files from anywhere. For startups, cloud computing is an excellent option because it gives you the flexibility to work from any location. Cloud computing is a cost-effective solution for startups as it offers the same features as a traditional desktop computer at a fraction of the cost. This will allow you to have the best of both worlds.
3. Automating Using Cloud
Automation is another way that helps startups reduce costs while increasing productivity. Automation can be achieved through technology or by implementing company culture into your processes. Automation allows you to focus on what matters most, and it reduces distractions and makes you more efficient and productive. Cloud automation uses cloud services to automate tasks, processes, and programs. For startups, automating utilizing the cloud will be highly beneficial as it will help in reducing costs and time spent on repetitive tasks.
4. Virtual Assistants
Virtual assistants are an efficient way to get the best out of your time. They can schedule meetings on your behalf and help with a wide range of tasks. Virtual assistants have become a popular option for small business owners because they can work from anywhere. Virtual assistants have reduced costs, work collaboratively, and have simplified systems to ensure that all requests are fulfilled efficiently. This can be a greatly beneficial option to your startup business this year. Focus on tech tips that you can implement as soon as possible.
5. Social Media Marketing
Social media marketing has become one of the most compelling ways for startups to reach out to their target audience. Social media marketing allows you to reach your target audience without spending large amounts on advertising campaigns. Social media marketing can be done using social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. By being active on these platforms, you will attract more people already connected with these social networking sites, which can potentially lead them into your business. If you aren’t sure how to navigate social media or you just don’t have the time, you can always hire an expert who can do that for you. This way you focus on bigger tasks at hand. Your efficiency will undoubtedly increase because everyone is able to stay focused on their own goals and jobs.
6. Use Video Conferencing Software
Video conferencing software allows you to communicate with colleagues and clients over the internet. This will enable you to share your ideas with coworkers and clients who are not physically present at the same location. This saves both time and money by reducing travel costs for employees and clients. There are many video conferencing software options out there so do your research to see what option benefits your business the most. Remember, there are typically trial periods for these types of software so you can try out a few and then decide what your company prefers the most. This is one of many great tech tips to consider for your startup business.
7. Outsourcing Staff
Outsourcing staff allows you to gain access to skills that are not always available in your company. Outsourcing is beneficial if you need a specialized skill set and cannot find the right people who can fill the vacant positions. By outsourcing, you can get the services of skilled professionals at lower costs which saves both time and money. This can be especially beneficial to really small startup companies who have to watch every dime that is spent until they start making bigger revenue. Once you start making a profit, you can always switch or have a hybrid type of option.
8. Pay per Click (PPC) Advertising
PPC advertising is a form of advertising where companies pay for every click that their ad receives from a search engine. PPC is a great way to reach your target audience and gain more exposure for your business. Some examples of PPC advertising include Google AdWords and Bing Ads, which many companies prefer because it gives them better control over their marketing campaign.
9. Tech Tips: Use Online Surveys
Online surveys allow you to quickly get feedback from your customers about their experience with your product or service. With this type of feedback, you will be able to improve on any shortcomings in your product or service. If you really want to increase participation in your online surveys, it is always a good idea to offer some sort of reward. For example, it can be a certain percentage off on their next purchase or even just a fun prize. It is all up to you.
10. Online PR (Public Relations)
Online PR is an effective form of marketing that allows you to get your name out there and promote your company to the public. PR is known as the “fourth pillar” of marketing because it is used to build a strong brand image for the company.
