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Stop Paying Licensing Fees: Create Engaging Games That You Own (Forever)

Unity or white-labeled casino games are a popular and attractive way to quickly and inexpensively scale up an online gambling website to build revenue and create brand loyalty. These are far from being a long-term solution, though, when considering the longevity of your casino. White label games may seem to be a time-saving and cost-effective way to start attracting players initially but aren’t the most effective way to facilitate enduring revenue maximization.

There is a pitfall to online casino gaming that many online casinos don’t realize they can overcome: the paying of exorbitant licensing fees for white label online casino games. In the modern sea of online casinos, it’s important to be able to compete. Typical licensing fees amount to an exorbitant amount of a casino’s earnings. These fees are avoided all while ensuring that your business stands out from the crowd.

Stop Spending, Start Maximizing

Stop paying over and over for the games and content you use in your online casino. Avoid the royalty fees paid to the game leaser by having your very own casino games custom developed. Without having to pay sums based on regular earnings to the licensee, either monthly or quarterly. Instead, as an online casino, pay one lump sum once to have your white label solutions replaced.

Even better, one single game goes a lot further than you think with custom casino game development. With just a single gaming framework, you can have a single game reskinned with 20 (or 30 or 40 or 50… you get it) different themes to increase the variety of games offered to your players. The same exact game mechanics can be used with a variety of different skins. For example, a safari-themed digital slot game can be transformed into a jungle-themed digital slot game too. Players will then have different experiences to choose from.

Gaming frameworks aside, custom game assets, skins, or themes can all be created relatively inexpensively. When compared to total costs of licensing, custom game development costs significantly less over time. And the games can then be owned outright by the online casino implementing them. This allows them to avoid excessive reoccurring costs. This allows online casinos to avoid paying fees for under-performing titles that require high licensing fees. Licensing fees that allow casinos to access exclusive rights to white label game skins or themes.

Create a Variety of Engaging Game Skins

When it comes to mobile and desktop gaming, about half of the games on the market are currently made using Unity. This makes it the optimal choice for mobile and desktop casino games. Casino games such as roulette, blackjack, slots, baccarat, and poker are all able to be created utilizing this powerful tool. With custom casino game software development available for a variety of casino games, experienced Unity developers will create eye-catching graphics and animations to entice novice and experienced players alike.

Why You Need Unity Game Developers

Off-the-shelf solutions like Unity may not have everything that a company requires to build games themselves. That’s where outsourcing custom development comes in. You don’t need to be a game designer or developer yourself to benefit from this robust gaming engine.

Game developers with fluency in programming languages such as JavaScript and C# and proficiency with cloud-enabled tools, libraries, and Unity Editor are essential for the successful integration of casino gaming content with the engine. Developers are able to create custom 2D animations, 2.5D isometric game designs, and 3D game assets for any type of casino game.

Offer Exciting Gameplay

Create experiences as dynamic as the ones featured in land-based electronic casino games. This benefits desktop computer users who prefer to play casino games from the comfort of their homes. And an enhanced player experience can be ensured with polished thematic elements and exciting gameplay. Custom games can make certain that players will continually engage with a game.

A digital slot game based on the aesthetics of ancient Rome, for example, could be designed. Graphics of Roman coins, gladiator helmets, and Roman emperors will entice players and create exciting gambling experiences. When players win prizes, a rain of Roman coins down the screen will add excitement to the gameplay. By reskinning the game multiple times, the theme can be changed to whatever the casino thinks would align with their brand. The themes chosen can also help them compete with other online casinos offering the same white-label games they previously offered.

Create Games that Deliver

Unity delivers a highly optimized gaming experience for desktop casino gaming. It provides rich visuals and high-performance gambling content at native speed. This assures that desktop games are able to be played easily. These games also operate as quickly as their land-based counterparts.

Games must adhere to strict standards of local and global compliance. Custom game developers will ensure these regulations are adhered to. This will make sure that no one who is underage engages with the games or plays online real-money games in countries where it is outlawed.

Create New Revenue Streams

Through custom 2D and 3D Unity casino game development, casinos can decrease spending maximize profits by paying developers once to create custom games through Unity that are owned outright, rather than having to split revenue between the house and licensees on a regular basis. By ceasing to pay a portion of said revenue for the leasing of in-game designs, skins, and themes from third-party white label solution designers and developers, online casinos are able to increase the amount of revenue they ultimately keep.

Going beyond the ability to offer a wide variety of games, online casinos can create new revenue streams with custom-developed gambling games. The games and the rights to the games will be owned by the online casino (forever). The casino is able to then license out the owned games to other online casinos for a regular fee. The increase in revenue can allow online casinos to enjoy larger profit margins which allow them the flexibility to scale up if they wish to.

The longevity and success of real-money gaming ventures are ensured. All because of decreased spending, maximized revenue, and the ability to create new streams of revenue. And all while keeping players interested, engaged, and coming back for more.


John Bailey is an industry expert within the healthcare landscape. He works at Chetu Inc., Plantation, Fla., a custom software development provider and thought-leader within the IT community. He offers commentary on changing tides within the healthcare industry including EHRs, telehealth, and veterinary software.




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