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Step-By-Step Guide to Add Instagram Widget to HTML Website

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With 500+ million daily active users(DAUs) on Instagram, it has become one of the most influential social media platforms. Instagram has a massive user base reflecting its potential to generate a wide variety of content. Integrating such bold content into your HTML website is proven to be a game-changer for your marketing strategies.

By embedding Instagram Widget on HTML websites, brands are making their users see what their social media presence looks like. This not only makes your content reach a massive audience but also helps you grow your Instagram followers.

Getting your HTML website visitors to engage with your website ultimately increases your dwell time and provides your users with a sense of honesty. Giving them an essence of your social proof builds trust and visitors tend to make favorable decisions, driving your conversion rates.

While this strategy has many benefits it is important to understand how to take advantage of this approach. Let’s draw some light on the step-by-step process of creating and embedding your Instagram Widget in your HTML website.

A step-by-step guide to leveraging Instagram Widget in your HTML website

This blog is curated to help you collect, curate, and customize your Instagram feed and embed the generated Widget embed code to your website without any technical or coding language. There are no complexities or expertise required to develop Instagram Feed using Social Media Aggregators.

Brands like Taggbox Widget help you create a Widget that is creative and responsive. Developing Instagram Widgets and then embedding them to your HTML website seems like a long and tiring process, however, social media aggregator platforms are present to make this process effortless and time-efficient. Let us show you how!

Step 1: Sign in or create an account on any social media aggregator platform

If you do not have an account on the platform, you have the option to create an account using your Gmail, Facebook, and Twitter. Or you can simply type your full name, email address, and a new password in the form to create your account.

Once you have logged in to your account, choose “Add Social Feeds” to start creating your widget.

Step 2: Select source social media platform

You will be redirected to a new page “Pick a source”. Select your preferred source to fetch your feed, in this case, “Instagram”. You have a vast variety of sources to choose from like Twitter, Google, Facebook, TikTok, LinkedIn, RSS, YouTube, Tumblr, Pinterest, and much more.

Choose a connection type as well. You are required to choose by which method should the aggregator fetch the needed content. These are the following options most platforms provide.

  • Hashtag (#) – Utilize content from hashtags.
  • Handle (@) – Collect the content of your business profile.
  • Stories – Incorporate Instagram Stories.
  • Reels – Use Instagram reels to engage website visitors.
  • Mentions – Curate content from posts or comments where users have mentioned your account.
  • Tagged – Use content from your customers who have tagged you.
  • Videos – Use Instagram video content.
  • Private account – Upload content from your personal account. 

Once your source platform and connection type are confirmed, tap “Create Feed”.

Step 3: Customize and Moderate your Feed

These platforms offer pre-defined themes to choose from. You can choose how you want to display the various posts and videos in your widget. Themes like Modern card, horizontal slider, Stories format, and much more are available to use for free that has the potential to boost your engagement. 

With the customization panel you have the option to change your style, layout, background, color palette, add a CTA, social actions, sharing options, author details, etc. You can add a banner with a catchy one-liner subheading and a brand-specific hashtag.

You can customize your widget to have On-Site UGC uploads where visitors can upload ratings, reviews, and feedback in the form of images, and videos directly on your website. There is a custom CSS option that allows you to change the layout, feed, and design of your widget as per your requirements. 

Step 4: Moderate your content and generate Code

Once you have customized your feed according to your needs, it is time to moderate your content. You need to remove all the irrelevant content from your widget and use the profanity filter to eliminate each and every explicit content from your widget. This step is highly important as people only engage with content that makes sense to them. This can be done effortlessly with the moderation panel. 

You have the option to pin the most engaging posts on top and delete posts that are not important to your audience. Click “Publish” after your changes are completed. You will be moved to a new page with embedding options like embed on the webpage, hashtag campaign, email campaign, and Tag-based widget. Choose “Embed on Webpage”. On the next page tap “HTML” as your website type. Adjust the height and width of your widget and copy the code hence generated in the space below. 

Step 5: Time to Embed and Enjoy! 

Oen your HTML website backend code, choose the web page, and paste the generated code into the specific section you wish to embed in. 

  1. Log in to your HTML website.
  2. Choose the webpage you want to embed your widget in. 
  3. Paste the “Instagram Widget HTML Code” in the particular section of your backend code.
  4. Adjust and apply the changes if any, and there you go! 
  5. You have now successfully embedded your Instagram Widget. 

Up to you!

Embedding Instagram feed widget surely seems easy and convenient. It is also important to evaluate the performance of your widget. If even after embedding your widget there is similar or less website traction, you need to visit the analytics panel and measure whether any changes are required to make the widget look better than it already is.

Consistent and steady changes according to what is trending might be of great help to get regular traffic on your website. These aggregator platforms provide you with a responsive website that is highly creative and efficient in driving conversion rates. Try them and reap rich benefits for your brand or business.

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