Small businesses make up 99.9 percent of all firms in the United States, highlighting both their importance to the economy and the fierce competition for market share.
If you own or work for one of the 31.7 million small businesses in the US, a quality marketing plan is essential. It helps to identify your target audience, define your unique selling position, and understand how to most effectively market towards your target audience.
Today, 93 percent of American adults use the internet in the US. This statistic highlight the importance of digital marketing for small businesses. At the heart of digital marketing is search engine optimization (SEO).
In this blog post, we will highlight how you can make small business SEO work for your company. Here we will share useful tips that will help you to improve your search engine ranking and visibility.
Research Your Keywords
By performing keyword research, you can understand the most popular search terms that your target audience looks for when on Google or another search engine. You will then be able to strategically include these relevant keywords on your website. This will make your site more visible to the people who search for these keywords.
Keyword research and implementation increase the amount of relevant traffic to your website and help to improve your conversion rate.
Create a Google My Business Listing
This free business listing on Google allows businesses to provide relevant details and photographs that potential customers will be interested to know. Information like services, products, contact details, and location can all be added.
A Google My Business listing helps to increase your business’s website across Google services. It also enables your business to appear in Google Maps, making it highly visible to people searching for local businesses.
Ensure That Your Website Is Mobile-Friendly
The vast majority of people (88 percent) who conduct a local search on their mobile will visit a related business within one week, according to Google. More and more people are using their mobile devices as their primary means of accessing the internet.
If your website is not yet optimized for mobiles and tablets, this should be a priority. In 2022, people expect that your website will be fully functional on whichever device they are using to browse.
These are just three examples of how you can boost your online presence with SEO tactics. Check out this company if you are interested in learning more.
Effective Small Business SEO Tips
If you are looking to make your small business website more visible online, then SEO is your best friend. The above tips barely scratch the surface when it comes to search engine optimization. SEO for small businesses can be tricky to get right, so we always recommend that you partner with an experienced digital marketing agency.
Like this blog post on small business SEO tips? Be sure to check out our other informative articles on a wide range of interesting topics.