Web Development

Simple Sells; 9 Ways to Master Minimalist Web Design

Did you know that 53% of mobile website visitors will abandon a webpage if it takes longer than 3 seconds to load? Websites that loaded in less than 5 seconds had a lower bounce rate and higher ad viewability.

If you are thinking of redesigning your website, then you would want to go for a minimalist web design. This is because a minimalist website is lighter to load, which makes it faster.

Unsure of what a simple web design would entail? Keep reading for some minimalist web design inspiration ideas.

1. Use a Lot of White Space

When you are going for a minimalist website, you don’t need to be afraid of using a lot of negative space, i.e., white space. Maximize your white space as much as possible.

The more white space you have, the less cluttered your website will feel. This also means that you will need to be very deliberate and picky with the items you choose to have on your website.

2. Go Minimalist on Your Images as Well

If you aren’t much of an image person, then you could consider removing images entirely from your website. That will truly create that minimalist feel to it.

But if that doesn’t work for you, then use clear, clean, and crisp images, rather than busy and overpowering ones.

This doesn’t apply if you are a photographer going for a minimalist web design. Then you will want to focus on your photographs, but reduce the text and other details that surround them.

3. Keep the Focus on Your Text

Your content is king when it comes to a simple web design. So you will want to do anything and everything to put all your customer’s emphasis on your text. This way you won’t dilute your core message and keep it front and center in your customer’s mind.

4. Remove All Unnecessary Elements

There are many elements to the modern website that could be entirely unnecessary for your minimalist website. Consider removing as many of them as possible.

If you don’t know which elements are unnecessary and which aren’t, then consider having a conversation with a web design company like Hilton Web Design about your website goals and how to best achieve them.

5. Work With a 3-Color Limit

If you go around the blogosphere and notice what minimalist websites have in common, you will notice they are all about using as few colors as possible. Some of them might even be monochromatic or black and white, to emphasize their content rather than their design features.

Maybe you will want to keep your web design to 3 colors maximum. That way you can still have a bit of creativity in there but not in an overwhelming fashion.

6. Simplify Your Navigation (Or Hide It)

Do you have a bazillion items on your navigation menu right now? Are you directing your customer to every single page on your website?

That could be quite confusing for them and could result in them going into analysis-paralysis mode, leaving your website altogether.

To avoid this, try to simplify your navigation as much as possible. Have only 3-4 offshoots on your menu, to the most important items on your website.

Also, think about hiding your navigation until your customer or user deliberately searches for it. Or have it at the bottom of your website, so it doesn’t distract them when they first land on your webpage.

Don’t go overboard with this, though. You will want to have the navigation links or other tools that your customer or user will need to properly interact with your website. Remember, minimalist web design doesn’t mean foolish or useless web design.

7. Bold Headlines or Use Dramatic Typography

The emphasis in a minimalist web design is on the content, rather than the design. The design should stay in the background, not overloading the user one single bit.

How do you do this?

By bolding your headline, using many different fonts to differentiate your text, or using dramatic typography that grabs attention. There are various ways to do this, and the best web design companies out there will be easily able to help you out with this.

These dramatic features can help you convey meaning or grab visual interest.

8. Reduce Gratuitous Graphic Elements

When you use a monochromatic color palette, then you can’t add many random design elements or actual graphics, because that would deter from your minimalist design.

It might be tempting to you to add many random elements to your website, but the question you always need to ask is whether these design elements are necessary or just taking up space and valuable visual interest?

Each pixel on your website is valuable real estate that should be used with the utmost care and attention.

9. Grid Layouts Are a Great Minimalist Web Design Option

If you are truly going for a simple web design, then using a grid layout is a great way to do it. It’s an easy and effective way of organizing homogenous content without overwhelming the user.

You can arrange the grid layout in many ways – going responsive or not, or doing a single column of content and removing all hover effects.

Have a conversation with your web design company to ensure you are building the best minimalist website for you and your specific needs. Your website should look and feel quite different from other minimalist websites out there, for it to work well.

Are You Ready to Build the Best Website for You?

With all the tips and tricks in place, you are ready to sculpt out the best minimalist website for you and your business.

Many minimalist web design ideas are floating around the blogosphere, so have a look around there before jumping into building your own.

If you are searching for more related articles on simple web design, get inspired by reading more of our blog.

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