Let’s face it, everyone would rather watch videos than read text these days; which is why marketers are working harder to create video marketing strategies for their brand or product. 96 percent of people watch videos to learn more about a product or service. 86% of people want to see more videos from brands.
Marketing with videos gives your brand that modern professional edge to engage new customers and retain existing ones. But how do you create a video marketing strategy? Keep reading to find out.
Find Your Target Audience
Before you start developing your video marketing strategy, you need to figure out who will be watching your videos. Your videos should be specifically made for your target customers to make them engaging and relevant.
You need to consider customer location, age, occupation, gender, education, income bracket, lifestyle, and how much free time they may have. These points will affect the style, length, and content of your marketing videos.
Video Content And Format
What do you want to say in your videos? You can create endless topics for videos whether you’re advertising a product, service, special offer, company Q&A, press release, ‘a day in the life’ video, etc.
You need to find the pain point of your customers and explain how your company can help. Content should be concise, relevant and include a call to action of how the customer can quickly access your product or service.
Optimize Your Video Content
How will your video rank on Google? You may have heard of search engine optimization (SEO) which is how to get your content to rank higher on search engine results pages. Your customers will find you easier when they search the target keywords you have used in your video.
You need to find a high-ranking target keyword to add to your video title, description, file name, and thumbnail. Then you need to tag your video with other popular keywords relevant to your topic and brand. Creating an attractive thumbnail, adding subtitles, closed captions, and cards are all great ways to increase your video’s reach and viewership.
Create Video Marketing Strategies
Where and how often will you post your videos? With thousands of platforms for marketing businesses online, it can be tricky to know where to upload them for the best customer reach. 45 percent of marketers are investing more in YouTube due to its popularity.
Social media marketing is essential for businesses these days and offers multiple platforms for customers to see your videos. For customers who don’t spend their time on YouTube or social media, you could try something novel like marketing emails, click for video marketing cards, tv, and public transport screens.
Uploading videos once a week has been considered just the right amount for viewers to keep wanting more content from your company. Create a schedule for creating, editing, and posting videos so that you remain consistent.
Get Noticed
The most effective way to build brand awareness, broaden your reach, engage customers, attract new ones and retain existing ones is to create video marketing strategies. Check out our other helpful articles on our business page to learn more about how to boost your business this year.
