New York is a city that never sleeps, so business is always up and about. With the number of companies located in the city, competition can be challenging. For your business to compete in New York, you should be found and reached 24/7. It is why having a good website is essential.
While having a website is a sterling step to improving your business, it is not enough. You need to optimize your website for your target audience to find it. You can hire a New York SEO agency to do the optimization for you, or you can do it yourself.
Optimizing a website yourself is doable if you have the time and the know-how. However, you can check out recommendations to guide you if you want to optimise your website yourself. Here are some of it:
Look at your website the way Google looks at it
You need to view your website the same way Google sees it. There are plug-ins that you can use to help you with analytics. These will help you discover if your keyword placement is done right or if your images are correctly tagged. It will also rate your website’s readability. Most plug-ins will give you a preview of how your website will show up on the search engine results pages.
Optimize your images with alt tags
One of the points Google examines when indexing is your website’s images. Using high-quality images is crucial because it will boost your website’s ranking. However, computers only read words, so you must ensure that your pictures have keyword-rich titles. Your business website will have a better ranking if you write good titles rather than the standard file name.
Avoid duplicate content
Ensure that your website’s contents are unique because Google will penalize you. You must also ensure that your product descriptions are exceptional. For example, you can’t use “kid’s shoes” to all your products, or Google will de-index your website.
Don’t keyword stuff
Google will not accept keyword stuffing. If your content sounds unnatural, then Google will de-index it. You must make sure that your content is written superbly. A quality website also has a higher probability of being linked by other websites. By writing quality, unique content, you can also generate your keywords.
Strategically use WordPress categories
One of the ways to organize your posts, aside from tags, is by categorizing them. By categorizing your posts, your readers will easily find the articles with the topics they want. WordPress has a feature that lets you do this, so you should take advantage of it. Of course, you can always turn to online tutorials if you need help.
Find the right web host
It will help to find a reliable web host to ensure that your website will have no lulls. If your website is down, Google and your customers will not find you. If Google can’t find you, it can’t index your pages. If your customers can’t find you, you will lose potential sales. A reliable hosting service is a little pricey, but you can recover this with the ROI you will potentially get.
These are some pointers that you can mull over to optimize your website. These tips are guaranteed to help increase your website’s visibility. However, you can hire a New York SEO agency to take the burden off your shoulders. An SEO agency is more experienced than you, so they can deliver better results.
