Product Photography Tips For Better Conversion Rate
Do the windup cameras in the summer camp still include your idea of photography? Would the bulk of your photographic skills be your experience with selfies? You came to the right place to know about the amazing product photography tips.
Do not break out in the panicked sweat if your boss has asked for high-quality product photos to promote your business or use them for online advertising! With these 5 product photography tips, ideas and techniques, I’m confident you can learn everything you need.
But why should you pay attention to what I’m saying? Not to brag, but my dark-room photography skills earned me AP college credit back in the day. In college, I majored in studio art, and I’ve continued to enjoy photography in my spare time. My preferred method is no longer film or even my DSLR, but rather my iPhone, which is always on my side (sad, I know).
It’s incredible how far camera phones have progressed. You don’t even need costly equipment to get the job done anymore because your iPhone has a built-in, high-quality camera.
And once you’ve completed the task, your boss will be astounded, and your items will fly off the shelf. High-quality product photography is crucial for eCommerce businesses:
Visual appearance is the most important factor in determining whether to buy anything, according to 93 percent of consumers.
So let’s get started with some basic product photography tips and techniques that will take you from an amateur selfie photographer to an almost-professional business photographer in no time.
Beginner’s guide to product photography
You probably don’t have much time to learn photography between refining your Google Shopping data feed and crafting high-converting Amazon product descriptions.
As a result, we’ll start with five simple product photography tips for newbies.
#1 Make sure you have enough lighting.
Let’s start with lighting for product photography. Without adequate lighting, neither your product nor your background will appear as they do in person.
In an article for the Digital Photography School, Tony Northrup says, “A white background without light does not appear white in the photo; it appears gray.
Without adequate lighting, neither your product nor your background will appear as they do in person. In an article for the Digital Photography School, Tony Northrup says, “A white background without light does not appear white in the photo; it appears grey.”
Lighting for product photography comes in two varieties: studio lighting and natural lighting. The product you’re photographing, the intent of the picture, and the medium you’ll use to promote it will all influence which setup you want. Natural lighting is ideal for product photography of edible objects, people, and clothes, and these natural-looking images can be used on social media platforms such as Instagram.
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If you’re photographing inside, place your product in front of a window to take advantage of all the natural light available.
However, if you have the ability to photograph your goods outside, do so! Early morning and late afternoon are the perfect times to do this when the sun is out but not too harsh.
Days with a slight overcast are also preferable. You’ll get a lot of glare in your snaps if you pull out your shoe inventory at noon while the sun is beating down.
Artificial product photography lighting, on the other hand, is preferred if the product is mainly used indoors (e.g., cookware), has small details (e.g., artwork), or is available on Amazon and Google Shopping. Fortunately, learning a few fundamentals and putting together a simple studio setup will help you overcome your fear of light.
Artificial product photography lighting can be overwhelming, but it’s important if you’re selling on Amazon or Google Shopping. For more details, see Light Stalking’s guide and Pinch of Yum’s (food-specific) guide.
#2 Make use of a tripod
Tripods may appear to be a nerdy, pointless piece of photographic equipment, but they make a significant difference in the clarity and consistency of your product photography. They’re also not really costly or difficult to use!
Tripods are simply stands that hold your camera steady as you hold it in your shaking hand. When you use a tripod, you can reduce blur, which is essential if you want your product photos to look professional and high-quality.
There are several tripods on the market in various price ranges for any kind of camera out there, whether you’re using a fancy DSLR or a basic iPhone. Get one for your camera from Amazon. For better-looking product images, it’s well worth the extra minute to set up a tripod.
#3 Make use of basic props
Don’t get too creative when it comes to product photography props! Remember that the product should be the main subject of each product image. Props, on the other hand, can be useful in brightening up a photograph for your viewers.
So, how do you choose which props to include? When it comes to props, I always advise erring on the side of caution: keep them plain, in line with the color scheme, and important to the scene or the product.
Take Erin Clarkson, a baker I follow-on Instagram, for example. She used a simple white cake stand, a bottle of caramel (which is relevant because it is a part of the recipe), and beautiful fresh flowers for a subtle pop of natural color to show off her new cake recipe.
With the caramel sauce as a prop, this photograph could stand alone without the flowers, but I love how she used these things to enhance the elegance of her finished product.
#4 Image Optimization for Products
After you’ve completed the first four stages, the most crucial step is Product Photo Optimization. It’s not only important to look at the outside of technical issues when building an eCommerce store; it’s also important to look at the inside of technical issues.
Customers demand high-resolution product images. Even if you sell Apple products in your store with a low-quality, cluttered picture, no one will buy them.
A customer’s first impression can be both positive and negative. That is why, in order to capture your customer’s attention, you must edit your product images professionally. If you know how to properly edit a product picture, that’s a plus. It will help you save money.
However, if you are unable to edit your images or do not have sufficient time to do so, you would need the services of a high-quality product picture editing service provider.
This is what allows you to save time and get your desired high-quality production in a short amount of time. Also, you may need to change the background of your product picture, or you may want to replace it with another background, or you may want to add a shadow in certain cases. This is when you’ll need a clipping path service from a specialist. So, either learn it or accept it. Best wishes.
#5 Take a variety of shots from various angles.
If you have many items to photograph, it can be tempting to take just one or two of each and then pass them on.
This, however, will not aid in shooting for the edit (as mentioned in tip #3!). Taking several shots from various angles can demonstrate to your customers how your product looks.
Plus, it will offer you choices when it comes time to edit, so you won’t be left wondering, “Should we absolutely redo this one?”
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