You might not give much thought to the merchandise shipments that come to your house.But did you realize that there are multiple levels of product packaging? Each package, known as primary, secondary, and tertiary packing, has a location and a purpose.
In this post, we will discuss the distinctions between each form of packaging, when each is used, why they are important, and how to find a professional packaging business to help ensure your product packaging is created correctly every step of the way. Let’s take a closer look at this.
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The primary packing is the package that has direct contact with the product.
A cereal box would not be considered primary packing, but the bag within the box would be, because it is the part of the box that really houses the contents. If all cereals were stored in a box without a bag, they would be considerably more prone to growing stale or being impacted by moisture or light, which could damage their taste, texture, and consistency.
The primary function of primary packing is to protect and maintain the product contained therein. Bags in this case are clumsy and prone to slipping out of your hands. Furthermore, they do not fit neatly in a cupboard. Because it is more difficult to print product information on them, we have the bag inside the box — to keep the goods fresh and away from light, moisture, and other things that could influence it.
When it comes to primary packaging, think of it as the answer to a simple question: is this the container that the product is generally purchased in? If that’s the case, that would be its primary packaging. Another example is carbonated drinks, which are stored in cans – the can is considered primary packaging because it is how the product is supplied to the consumer.
Packaging Used for the Second Time
Secondary packaging is typically used to package a specific number of products into a unified, easily identifiable unit. The SKU, or Stock Keeping Unit, allows vendors to easily identify stock and inventory movement. Secondary packaging allows products to be grouped together so that they can be monitored more easily. Smaller product shipments are frequently shipped in supplementary packaging.
The package can be made up of multiple different elements, such as:
The container itself
Padding on the inside
Separators of products
Reinforcement to prevent the box from being crushed or dented
And so forth
When most people think about packaging, secondary packaging is the first thing that comes to mind. The secondary packaging level includes everything from the branded eCommerce packaging you receive in the mail to the customized boxes that line the shelves at your local retail shop.
Primary and secondary packing can sometimes overlap. Retail stores, for example, frequently receive shipments of a newly released movie in a box that doubles as a display stand. If you intend to use your product packaging in the same way, think about how your product package design might leave a lasting impact on your clients.
Packaging for Tertiary Use
Consider numerous crates full of cereal boxes arriving at distribution locations on pallets. As separate, self-contained components, this type of packaging makes it simple to handle, store, and distribute items.
Why Are Packaging Levels Important?
Consumers may not notice tertiary packaging, but that doesn’t mean you shouldn’t pay attention to it. There is strategy involved at every level of your packaging, whether it is consumer-facing or not. Keeping your product (especially if you have a large quantity) safe during shipment and fulfilment is just as vital as catching the consumer’s eye on a retail shelf.
Of course, it’s fair that you’d like to conserve money while yet preserving your product. The good news is that partnering with a competent, experienced packaging business can frequently. The difference between your items arriving safely and presenting themselves as the customer’s best option, versus coming damaged, dented, crushed, torn, or worse.
Help is Available at Every Stage of Your Custom Packaging Journey
Refine Packaging, fortunately, is here to assist. We can help you keep on budget while exploring incredible choices that will emphasize and position your product as the consumer’s absolute best option among all of your competitors. Thanks to our broad knowledge and skill in all things product packaging and printing.
Fast Custom Boxes can provide you with everything from secure tertiary packaging that keeps your items secure from the warehouse or distribution center to store shelves, to secondary packaging that highlights your brand while making it easy for consumers to access the product itself, to primary packaging that puts the spotlight squarely on your product, putting it head and shoulders above the competition.
Even if you don’t yet have a vision for your brand and need advice on how to properly express it to customers. Our talented graphic artists can help you every step of the way. We have the expertise to take your concept and turn it into a stunning product design, spanning numerous disciplines and backgrounds.
Easily explain your brand and promote your product’s own style. It is achievable not just with graphics and packaging design, but also with the materials utilized in your packaging.
Eco-friendly and conscious of the environment, rustic and primal, stylish and modern, smart and opulent. Fast Custom Boxes can make whatever impression you want to express come to life.
You’ve put in a lot of effort to make an excellent product. Contact us today for a free, no-obligation quote on your product packaging. Let our amazing team of packaging and printing professionals assist you in designing packaging. Underlines everything you want users to know about your product. Its superior performance and aesthetic.
Low-Cost Way to Make Your Product Packaging Stand Out
Consumers will spend $453 billion on the internet in 2021. That equates to 13% of overall retail sales. To put it simply, parcels are being delivered to front porches at an alarming rate
As a store, you want your product packages to stand out and catch people’s attention.
A dull brown box will no longer suffice. With so much competition out there, shoppers are paying attention to something that was once considered mundane practicality—product packaging.
When placing an online order, your customers have fewer opportunities to interact with your brand, product, and service than they would in a physical store. So you really need to impress with your shipping box and all of the extras within.
It all comes down to your clients wanting a unique experience that makes them feel valued.
So add a touch of glitz, mystery, or even irreverent humour to your packaging. The objective is to give your consumers a memorable unboxing experience.
Your shipping box is more than simply a means of getting your merchandise to your consumer; it is also a means of promoting your whole brand experience. If you do it correctly, your customers will notice.
Begin by removing the outer package. Your shipping box is your workhorse; it serves a functional purpose and must be durable. That doesn’t mean you can’t have some fun with it. Try adding some eye-catching images or witty language to the sides of your box.
When it comes to customising your package, you have a lot of possibilities. I’ll keep this brief. You have the choice of digitally printing your design or logo right on the box, or you may choose a less expensive solution.