Taxi booking apps like Uber and Ola have set their milestones in the ride-hailing industry. This superlative success motivates entrepreneurs who are in search of profitable startups. In the age of smartphones, having mobile apps for your business venture is a huge plus. According to a survey, nearly 80% of people prefer mobile apps for availing taxi booking service instead of a traditional approach. According to Forbes, Uber has generated $20 billion and completed approximately 2 billion rides.
Recently, the number of taxi booking apps has surged, and also, people using these apps have increased. As many people are connected to smartphones, they are comfortable with booking a taxi online. There is no doubt that the taxi booking service business has been thriving.
Benefits of having a mobile app for your taxi booking business
The known fact is that a reliable mobile app is behind the success of Uber and Ola. The first step towards commencing your business is to have a feature-rich app. Once you set your business strategy, approach a taxi booking app development company to frame an app for your business. Let’s see a few of the noteworthy benefits of having a mobile app.
Real-time location tracking
It is the major benefit of the taxi booking app. The driver knows the exact pick-up location of the passenger. Also, the passenger knows how many minutes the taxi driver takes to reach the pickup location.
Once the passenger takes a ride, the driver app shows the best route with less traffic so that the driver can reach the destination location faster. Meanwhile, the passenger app will show the taxi’s location, which the driver takes to reach the destination location.
Higher visibility
Every business requires visibility among customers. Mobile apps will let you enhance your business visibility and connect with online users. Updating your app regularly increases the chance of getting more loyal customers. Customers find it easy to book a taxi online over traditional taxi booking services.
Valuable data collection
You can collect valuable details from your customers. The app stores the customer’s email address and mobile number once they sign up.
Whenever the customer books a ride, you can gather some information like how often they call the taxi driver, time taken to reach the destination, ride distance, trip frequency, and so on.
You can use this gathered information to send personalized messages to the customers via app to increase user engagement. You can offer discounts and offers for certain rides. By doing this might help you to get a loyal customer base.
Build and boost your brand
We all know that Uber and Ola have become big brands. They have made it with the help of mobile apps. You too can make your brand popular. As the ride-hailing industry is a stern platform, you have to compete with your competitors.
You have to consider three main factors to create your brand awareness. They are credibility, better customer service, and trust. This cannot happen overnight. You can achieve this by developing a user-friendly app with customized features. You can even come up with an updated version of your app to get more loyal customers.
Customer feedback
Your brand identity mainly depends on customer feedback and ratings. You cannot rule out this feature. Getting feedback from customers helps to improve your services further. If your app rating is declining and customers are giving negative feedback, you have to rectify it immediately. Otherwise, you might lose your customers.
Whereas, there is no customer feedback facility in the traditional taxi booking service. Nowadays, people prefer the service once reviewing the feedback/reviews and ratings of the app.
Driver efficiency
Upon driver’s ride request confirmation, you can track the driver’s real-time location until the end of the ride. The app shows the driver’s efficiency and gives feedback about drivers. As a result, you can help to enhance their productivity.
The performance monitoring feature in the app will motivate drivers to work efficiently. Suppose, drivers are not reaching the pick-location once they accept the ride request; you can order them to reach soon. There is no scope in readdressing issues like customers dissatisfied with the ride.
Automation
The traditional approach of taxi booking service is a bit hectic one for business owners. They have to look for customers, negotiate the taxi hiring price, call for the drivers and request them to accept the ride request, and so on.
But, now the app will perform all these functionalities. Using the app, the customer book the taxi, get car & driver details, get to know the payment details, and pay for it once they complete the ride.
It is easy for business owners to manage these using the app with ease. It saves time. In short, you can run your taxi-booking service in auto-pilot mode.
Finishing touch
Mobile apps have come as a booming tool for taxi booking services. The taxi booking app development explores the opportunities provided a competitive edge in the market. Check out our taxi clone app solution. We offer a fully-fledged and customizable solution with native Android & iOS apps.
On the whole, using the white label solution for taxi app development reduces operation costs and improves revenues for both entrepreneurs and drivers. It is necessary to understand your target customers and market trends to compete with your competitors and succeed in your business.
