Digital Marketing

Increase Your Traffic With A QR Code Marketing Campaign

QR Codes for Online Marketing(marketing campaign)

QR codes can be found all over the place. On McCoys crisps, sandwich boxes, business cards, and even the roof of Facebook’s Menlo Park headquarters in California, where the QR code is 42 feet long and can be seen from space!(marketing campaign)

Aren’t there a few you’ve seen? They are available through National Rail. Heinz ketchup bottles will suffice. Bulmer Apple Cider satisfies…

Despite the fact that they were designed in Japan for the car sector in 1994, they have become extremely popular among marketers, merchants, and business owners. This is owing to the growing usage of smart phones, which have enabled the reading of QR codes.

These simple 2 dimensional barcodes, often known as ‘fast response’ codes, have a bigger storage capacity than regular UPC barcodes and are made out of a plain white background with a square dot pattern or code (most often black).

According to ComScore, about 14 million mobile users in the United States scanned a 2D/QR code in June 2011. This equates to 6.2 percent of the overall mobile phone population.

According to the same survey, 60.5 percent of the 14 million mobile users were men and 39.5 percent were women. The audience may change a year from now.

Here are a few more interesting stats from the same ComScore study.(marketing campaign)

The majority of people (7,138) indicated they’d scanned QR codes featured in printed magazines or newspapers, according to the survey’s 14,452 participants (each of whom may have selected more than one answer). The QR codes that appeared on television with the fewest scans.

When scanning a QR code, however, the majority of participants (8,382) did so at home. When in a restaurant, the scans are the fewest (1,095).

So, it’s evident that businesses are utilising QR codes, and that customers are scanning them, but how many of them are doing so effectively? There aren’t as many as you may expect.

Many businesses simply utilise QR codes to bring customers to their website.(marketing campaign)

This is not only a poor technique for driving visitors to your website, but it’s also dull, and being boring is, in my opinion, the greatest fault you can make in advertising. Please don’t use a QR code if all it can do is send users to your website’s homepage. Customers might just use Google to find what they’re looking for. You should rely on your printed/pictorial advertising to perform the heavy lifting for you.

When I scan a QR code, I want to be brought to a one-of-a-kind deal, a competition, or a page of intriguing details about whatever the QR code was printed on. If you surprise me, I’ll give your product/service a second look. All you need is a basic understanding of advertising. Keep your name in front of people’s minds, and the next time they have to select between your product and one from a competitor, they’ll choose yours.

Have a goal in mind before you utilise a QR code. Do you have anything special you’d like to promote for a limited time? Do you have a competition going on? Are you introducing a new concept? Are you attempting to strengthen your brand? Do you want to raise awareness about something?

First and foremost, design the landing page to which the QR code will lead.(marketing campaign)

After that, create the QR code. All you need is the landing page’s URL to execute this. That is all there is to it. Simple. My QR codes are created with Kaywa. However, there are plenty alternative websites that will provide the same function. Try QR Stuff, Qurify, or Microsoft Tag (which lets you create colourful QR codes). However, keep in mind that only the Microsoft Tag Reader can decode these QR codes.

You’ve finished creating your QR code. You’re ready to move on to the next step, which is to start promoting yourself. Print it on flyers, posters, products, your automobile, and wherever else your target audience will see and scan it. Then all you have to do is sit back and wait for the hits to come in. It’s a good idea to track your traffic using Google Analytics or whatever analytics software you’re using to see how things are going.

Still looking for inspiration? Here are a few examples of businesses that have successfully implemented QR codes.

Heinz

The Heinz commercial demonstrates that having a QR code on a product isn’t enough. It must be accompanied by a strong call to action. ‘Guess what my bottle is made of?’ Heinz asked in this example. This comment resulted in 1 million QR code scans, which led to a mobile website where visitors could win prizes by answering questions about their “green expertise.”

Tesco

Tesco owns and maintains a ‘Home Plus’ network of stores in South Korea. Besides, Tesco employed QR codes to improve online sales and, more importantly, to allow consumers and busy commuters to do their food shopping in their spare time.

People could scan a QR code related to a product by putting photos of it on glass walls in subway stations (much like they would in stores – on shelves). This would add it to a shopping cart on the internet. After scanning all of the things they needed, customers may arrange for delivery in hours or even minutes, rather than days. Home Plus sales surged by 130 percent in just three months thanks to the subway poster stores. Their total number of registered users increased by 76%.

Applebees, an American restaurant franchise, promotes its quick lunchtime service with QR codes.

They started printing QR codes on tabletop ads in June 2011. A QR code was pasted over the mouth of each image (a cat or a man). Customers were encouraged to pull out their iPhones, scan the code, and relax while waiting.

When you scan the QR code, you’ll be taken to a YouTube video of the mouth that corresponds to the image you scanned. If you receive the cat, you’ll hear a cat’s mouth speak to you for a few minutes. You’ll be sung to if you get in the man’s or woman’s mouth.

What’s the point?

Apart from offering customers something to do while waiting for food, the campaign’s goal was to raise awareness of Applebees’ 14-minute lunchtime guarantee: ‘If you don’t get your food in 14 minutes, it’s free’ (which is the song’s theme). Furthermore, the campaign created a lot of interest. There’s a lot of buzz. If you heard about the experience, I’m sure you’d want to try it. I certainly do. You should definitely watch the videos if you haven’t already. The song is a lot of fun to listen to and quite catchy.

This QR code campaign reportedly increased sales by 9.8% and resulted in 5,900 Facebook likes. Applebees also stated that the QR codes have been scanned over 55,000 times as of October 28, 2011.

Source: marketing campaign , marketing campaign examples

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