Are you looking for ways to find your moving company’s target market? Are you tired of forcing you and your staff to call cold leads in the hopes that something sticks? If so, then you need to learn all that you can about how to generate leads with home listings.
Doing so can give you a warmer conversation. You’ll be reaching out to contacts that require your services right away, regardless of whether they’re buying, selling, or both.
See below for an in-depth guide on how you can use home listings as a primary source of leads for your moving business.
How to Use Home Listings to Generate Leads
Part of finding customers for your moving business is mixing up a strong marketing strategy. We believe that the best marketing plans have hybrid solutions; they contain both online and offline marketing tactics.
To generate leads for your moving business, you could start to build a foundation with tactics like:
- Local SEO
- Mail campaigns
- Pay-Per-Click Ads (PPC Ads)
- Networking at your local Chamber of Commerce
- Building a strong social media presence
- Starting a helpful blog
- Going door-to-door for your ideal client (visiting corporate parks, residential communities, etc.)
The list goes on and on. However, there is one tactic you can’t afford to forget: using home listings as moving company leads. They’re too good an opportunity for you to pass up.
Think about it this way, a client will only list a home when they’re legitimately interested in selling it. Once they have it listed, they’re already a few steps into the selling process; they’re all in!
That creates a hot lead for your moving business. Instead of calling random numbers or pitching your services to people that have no intention of moving, you can talk with people that are ready to move.
How can you pull this off? Simply invest in USA Home Listings Services; they even offer a 14-day FREE trial for you to test the waters.
What to Look for in a Moving Lead Service
You now understand how a moving lead service can help you find leads for movers, but how can you be sure you’ve hired the right one for the job?
First, make sure they offer a way for you to test the service. As we just mentioned, USA Home Listings offers a 14-day free trial; that’s a great way for small businesses to get high-quality leads and see the value of the service before you invest.
Next, look into the frequency in which you receive those leads. USA Home Listings sends you fresh leads daily. Each day, you’ll have new homeowners’ names that you can reach out to and pitch your services to; think of the higher conversion rates you could achieve!
You also want to find a service that won’t confine you to a certain area. Find a service that will allow you to find leads in any state. This is especially important for moving companies with long-distance moving services or that have a few franchises located throughout the nation; more bang for your buck!
The Benefits of Using Home Listings to Generate Leads
So, we’ve harped on you about how to find home listing services, but why should you invest in them? See below for several benefits you can look forward to.
1. Warmer Conversations
Which type of lead would you rather reach out to one that’s in the middle of buying/selling a house or one that (probably) isn’t? We’re confident you’d choose the former every time.
That’s the benefit that home listings can offer you. You’re getting in touch with people that need your services shortly. They’re either buying the home or selling the home. You can help them alleviate one of the most stressful moments in a person’s life.
By using home listings to generate leads, your company will make more sales while reducing the number of calls, emails, etc. Why wouldn’t you invest in them?
2. New Leads Each Day
Assuming you use the right home listings service, you can have new moving leads sent to you each day. New leads mean new opportunities for business.
By investing in a daily leads service, you’re improving your company’s chances to grow. You’ll be able to connect with home sellers and home buyers that you may otherwise have never found.
New leads can help you expand your network. Not only will you have that person’s business for any future move, but you can request business referrals for them as well.
3. Already-Filtered Leads
If you require your company/staff to reach out to cold leads, then there is a trial process that begins with every contact they make. You’re forcing them to filter out all of the bad leads that will never invest in your moving company.
That is a tremendous waste of time. The more “filter-out” calls they make, the more time they’ve spent on a sale that will never happen.
By investing in moving leads, you’ve already done a great deal of weeding out the bad leads. Home listings can increase the likelihood that you’re talking to someone with a legitimate interest in what you have to offer.
Generate Leads for Your Moving Company Today
Now that you have seen an in-depth guide on how to use home listings to generate leads for your moving company, be sure to use this information wisely.
Take the time to browse our website for more articles on home movers leads, as well as many other topics that you will find helpful.