One of the most important aspects, when you are about to launch a startup business is to come up with a stellar logo that can vow potential customers.
In today’s fast-paced world every day, people get to see conventional and digital ads from both old and new brands. People today have easy access to smartphones and the internet. Now it easy for everyone to do an online search before buying a product or service.
Brand ‘name’ and ‘logo’ are two of the first and foremost elements that a business owner needs to define at the start and give direction to his business. When it comes to ‘logo design,’ then ‘color’ and ‘typography’ are the most crucial elements that define a brand and can make or break a startup brand.
A research study shows that almost 85% of consumers believe that color is the first thing they see when buying a particular product. Nearly 92% of people believe that visual appeal of the product is what convinces them to make a purchasing decision.
All the popular brands we see have a logo with a particular color. Most times, simply because of the color, people can easily place the brand and its products. For example, just the letter ‘M’ or two golden arches are enough for people to know that it’s ‘MacDonald’s. In these modern times, colorful logo maker is the best place to start narrowing down colors that will define a startup brand.
Why Colors are Indispensable Part of a Logo?
From an early age, our minds are programmed to distinguish between colors and shapes. From childhood, we associate colors with particular emotions, attributes, and information. For example, blue means peace and coolness, while bright colors such as orange, yellow, and red depict youthfulness and energy.
Anyone walking into a grocery or retail store sees hundreds of products from numerous brands. Each product has distinctive packaging with the brand logo on the front. People usually shop products from brands they already consume or are familiar with. It is also the reason why it can be quite difficult for a startup brand to establish itself.
Suppose, if you want to launch a brand offering ‘consumer products’ you need to know that people have myriad options, and you have to come up with a stellar branding strategy. There is a complete ‘color psychology’ that business owners and logo designers must know to design a logo that can convey particular information about the brand.
It is widely known that colors prompt certain feelings and emotions. The various colors help form an image of the brand in the minds of the target audience. In simpler words, color psychology is the behavior and perception of people when particular color comes in front of them.
All the exquisite logos of famous brands we see are no result of any coincidence or accident. But there is a complete method and planning behind it. Colors have such a deep connection with logos that a particular color represents a complete market segment. For example, tech brands prefer to paint their logo blue as it depicts dependability and reliability. Popular brands with blue colored logos are Intel, Facebook, Twitter, Samsung, Hp, Skype, PayPal, IBM, Visa, Boeing, and General Electric.
The Factors that Define Brand Colors
The process that you need to know to select the best colors of the logo are
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Understanding what colors mean
In logo design and development, it can take days and even weeks to pick the right color or color combination that can take the logo to new heights. Today, there are dozens of options within particular color, and you can choose from different tones and shades. The range of colors and what meaning it conveys are
- Red: Energy, excitement, love, and enthusiasm
- Orange: Creative, warmth, fun, and happiness
- Black: Classic, elegant, formal, and luxurious
- White: Pure, simple, clean, and serenity
- Blue: Dependability, loyalty, calmness, and trustworthy
- Green: Stable, growth, balance, and nature
- Yellow: Playful, friendly, exciting, and youthfulness
- Pink: Romantic, sentimental, feminist, and eye-catching
- Purple: Mysterious, royalty, faith, and honor
- Brown: Organic, safe, dependable, reliable
Due to widespread innovation, a colorful logo maker makes it easy to play with a wide assortment of colors once the design of the logo takes proper shape.
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Align Brand Value with the Logo Design and Color
Business owners need to determine the business segment and the particular color that most companies follow in that segment. For example, clothing brands tend to keep bright colors such as red, orange, or yellow as the logo color.
As a business owner, you need to identify the brand’s vision, values, and goals and pick a color or a color combination that goes along with it. The three factors that you need to consider are
- Brand goals: Does the brand needs to project to a wider audience or particular niche
- Brand personality: Do the brand has the vibes to inspire and exude certain emotion
- Potential customers: What feeling do you need the customers to have when they see the brand’s logo
The way you want the customers to perceive the brand makes it easy to narrow down the colors for the logo.
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Draw Comparisons
Before a logo designer begins the process of planning and developing a logo, there is a certain process to know about the requirements. A business owner needs to provide the details about the brand and a benchmark logo so that a logo can be designed along those lines. For example, if you are launching a tech brand, then you will look for the logo design and color of other competitive brands in the segment.
If the products look the same, then a tech startup brand can easily be overlooked in a sea of tech brands with blue logos. One of the best alternatives to prevent getting lost in the mix is experimenting with potential color on the colorful logo maker.
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Develop a Brand Color Palette
One of the vital stages in the branding strategy is making a ‘brand color palette’ which means the tones or shades of color to define the brand. The goal of the brand color palette is to provide an enchanting visual experience for the target audience. The best choice of color is necessary to feature on the marketing and branding platforms such as the website and other digital content. A few of the things that you need to consider are
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Color shade
When black is added to a certain color, then the shade is defined as the ratio of black that is added.
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Color hues
The primary colors for any logo are red, blue, and yellow. Hue is defined as the variations of the primary color red, blue, and yellow that can be mixed to form any color.
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Color tone
The change in the contrast of the logo color when white and black are added is known as the ‘tone.’
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Color codes
The two standard color codes used all over the world are CMYK (Cyan, Magenta, Yellow, and Black) and PMS (Pantone Matching System). These two are essential for digital offset printing. The purpose of these color codes is to enhance the brand color in an effective manner.
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Color tint
The addition of white color to make the logo lighter is a ‘color tint.’
Where the Logo needs to Appear
Once you have designed and developed a formidable logo using a colorful logo maker, now it’s time to showcase the logo on all the available platforms. A quality logo is one that is scalable on various digital and conventional marketing platforms. The places and platforms where the logo need to feature are
- Website
- Social media pages
- Merchandise
- Advertisement
- Stationary
- Email signature
- Business cards
Apart from selecting the best color, you need to select an extraordinary font that can further enhance the look of the logo. You need to understand the color theory and how potential customers will perceive it. However, you need to ensure that the brand logo and colors look distinctive and stunning.
Read more about the logo.
