About 57% of small North American companies lack simple SEO skills. Considering that most people don’t go past the first page of Google when they’re searching for goods and services, it goes without saying that these businesses struggle to maintain any traction.
You don’t want that for your chiropractic clinic.
The good news is that it’s never too late to make changes to your website. You can complete your Google Business profile and optimize for greatness.
We have a few SEO for chiropractors tips that will help you climb to the top of the search engine rankings. Keep reading to learn more.
Optimize for Mobile
Over 60% of all people use their phones to browse the web. While users will be able to bring up your regular website on their phones, if you don’t have a version that meshes well with mobile browsing, it will run slow and be more than a bit difficult to navigate.
Optimizing for mobile can be a bit easier said than done. If you’re having trouble with it, don’t be afraid to reach out to SEO services for chiropractors.
Local SEO for Chiropractors
A good majority of the patients you bring in are going to be local. Before booking an appointment, most people are going to do some Google-fu to find the closest clinic near them.
To make sure your office is the first one they see, make sure you use local keywords on your site. Location pages help as well.
Optimize your pictures by using local images. Many companies place Google Maps on their “Contact Me” page. Creating a separate page for every service you offer isn’t a bad idea either.
Complete Your Google Business Profile
Another part of using the best SEO for Chiropractors to attract local patients is completing your Google Business profile. It will allow potential patients to see your location and hours. If you have special hours for holidays, that’s where you would put that information.
You’ll also be able to include a short list of the services you offer and add a business description that contains strong keywords.
If you stop offering a certain service or make any other big changes to your business platform, you’ll want to update that in your profile as soon as possible to avoid confusion.
Use Keywords That Rank
You’ve seen the term “keyword” dropped a few times so far. Now it’s time to learn what it means.
A keyword is a word or phrase that describes your goods, services, and blog posts.
Let’s say that someone is looking for muscle stimulation therapy. When they type that into their search engine, the algorithm will crawl through billions of websites to find matches.
When you’re choosing keywords for your site, you have to do your best not to be too vague. If you use chiropractor adjustment, there’s a good chance that your site will get lost in a sea of other chiropractor websites.
Go specific and use words such as chiropractor near me, herniated disk chiropractor, lower back pain relief chiropractor, or headache chiropractor.
Polish Your Site
When it comes to their health, most people will certainly judge a book by its cover. If your website is a mess, patients aren’t going to trust you to take care of their sciatic nerve pain, and why should they?
Having a messy website is almost as bad as having an unfriendly receptionist or a dirty waiting room. It doesn’t make the best first impression.
Provide quick bios of all the chiropractors that work in your clinic. If they have areas of expertise, add that somewhere. If the clinic itself specializes in lower back pain, that’s something you should post all over your site.
Include an up-to-date “Contact Us” page that will make setting up an appointment easy. Tell your potential patients a little about your clinic and build trust with an “About Us” page, too.
Write Compelling Content
If you have a blog section on your Chiropractor website, you’re going to have to fill it with informative and compelling content. If you only post once a month, patients may get the wrong impression that you’re no longer in operation.
On top of telling patients that you’re active, having a blog also gives them insight into why their back hurts or why their neck feels stiff. Using blog posts to show your expertise will not only build trust but will bring people into your clinic as well.
If you’re not the best writer, consider hiring a chiropractor SEO company to help you out.
Offer Telehealth Options
There are a great many people that appreciate having access to telehealth. As you’re most likely aware, this is a service that will allow your patients to attend appointments with you while in the comfort of their own homes.
While your patients obviously can’t get chiropractic adjustments online, you can use telehealth as a platform to diagnose issues and teach them stretches that can bring them some relief.
Make signing up for telehealth easy by dedicating a webpage to it. Don’t be afraid to include a video with instructions as well. This will bring people to your site and improve your SEO for chiropractors.
Don’t Neglect SEO for Chiropractors
With the number of people who browse the web every day, you can’t afford to neglect SEO for chiropractors.
If you don’t have a proper strategy in place, you’re going to lose a lot of patients to your competition. We hope that you’re able to use this guide to stay ahead. For more tips that will help you improve your SEO, visit the Business section of our blog.
