BusinessHealth and Fitness

How to Open a Gym and Be a Fitness Leader

The new year is approaching fast which means people are starting to plan their “New Years’ resolution.” And a majority of them will make their resolution about fitness and health. Unfortunately, about 4% of new gym members will drop out in January.

But what if we could lower these percentages by creating a better gym for everyone? It’s possible but first, you’ll need to know how to open a gym! So keep reading to learn about the gym business and more.

What Are the First Steps I Need to Take?

Many want to open a gym business but they do not know how to open up a gym. So before you begin investing any of your money, ensure you have a plan of action!

Meaning you know the basic startup and ongoing costs of opening up a gym. You also have a business name idea and a theme, or story of your business. And lastly, you know your target audience and the average you can charge members for attending your gym.

How Do I Make My Business Plan Unique?

There are hundreds of gyms in any given area. So what makes your gym different? This marketing technique is often forgotten when starting a business. So when drafting your business plan, start thinking of ways you could create a new experience for gym members.

This could be by having a unique name, atmosphere, and services. You should also do plenty of market research in your area. Ask yourself what other gyms in your area offer and how you can make it better.

Also, see if there are any other areas in this field that are not being used, and create a plan to infiltrate this niche market. For example, professional lifting is very popular amongst gym-goers.

However, there arent many gyms that offer private classes for lifting. Or a private space where lifters can practice away from the regular crowd. Overall, creating a new niche market can make your business stand out.

How Much Does It Cost to Open a Gym?

Naturally, your next question may be how much does it cost to open a gym? Well on average, opening a gym will cost about $250,000 and $450,000.

However, there are a lot of factors that can drive up the costs. For example, the location, the size of the gym, the equipment, and employment costs.

However, you can potentially lower your operation costs by opening up a franchise instead of a stand-alone gym. However, with this option, you may have to pay a hefty franchise fee.

And the franchise fee may not be lower than the other fees combined. But it is still important to mention because, in some states, the franchise fee may be lower.

How Do I Find My Target Audience?

When learning how to start a gym business, you will hear the words “target audience” or “target market” a lot. And it’s very important to do research on your specific area to identify the different types of markets.

For example, are you trying to market to newbie gym members who want to learn about healthy lifestyles? Or do you want to market to bodybuilders and athletes who have gone to the gym for years? Or maybe a mix of both.

Whatever the case may be, you’ll need to market to your focus group by creating campaigns, marketing emails, promotions, and advertisements. However, this will also cost a lot of money. So ensure you have a steady and fruitful marketing plan before you start executing any campaigns.

How Can I Make Extra Profits From a Gym?

Learning how to open a gym business should also be focused on making a profit. And sadly many gym business owners do not know how to maximize their profits. However, it’s fairly simple.

The best way to make a profit is by collecting membership fees and having additional services at a set price. For example, cycling classes, yoga, spin classes, pilates, dance classes, etc.

And you can also add additional services like massage chairs, tanning beds, juice bars, personal trainers, and even a snack bar. If you want to learn more about profits, visit for more information.

How Much Are Membership Fees?

On average, a gym membership should be around $15 to $60. However, most gyms have a sign-up fee which can cost anywhere from $100 to $200. And some gym also implements a cancelation fee.

For example, they will have their members sign contracts for 6 months or a year. And if they cancel before this time, they will have to pay a cancelation fee.

Should I Get Into Influencer Marketing?

Every company now does most of its marketing on social media. And for a good reason– it’s free and it works! But having an Instagram page can only go so far, especially if you’re a new business.

So naturally, you may start to look into influencer marketing. But what is influencer marketing and does it really help your business?

For starters, influencer marketing makes advertising more relatable by working with individual members. It can quickly grow a business when used correctly. However, you must know how to vet out your influencers to get the best results.

So if you want to get into influencer marketing to promote your gym ensure you follow these steps:

  • Ensure you have a unique business
  • Understand your business
  • Educate influencers on your business
  • Work with influencers to create thoughtful social media campaigns

Overall, using influencer marketing to establish yourself can be very beneficial. And you will not need a large revenue to start since some influencers accept supplemental pay or discounts.

How to Open a Gym: Success Made Easy

Now that you know how to open a gym, you can start executing those great ideas you’ve had in your head! But always remember to take it slow, know your business, and have a clear plan.

If you enjoyed this article, then you will love the rest of our blog where we talk about other business-related topics!

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