Digital Marketing

How to Increase Your Social Media Presence

Is your social media engagement as high as you would like? If it’s not, it’s important to remember that 55% of consumers learn about brands via social media.

If you want to increase your social media engagement and create exposure for your brand, you came to the right place.

Read on to learn about these tips to increase your social media presence.

1. Set SMART Goals

The first thing you need to do to increase your social media presence is to set SMART goals. This concept has been around for a long time, and many different types of businesses use it to set goals.

SMART goals stand for specific, measurable, achievable, relevant, and time-bound. For example, let’s say you want to increase your Instagram followers by 25% in the first quarter.

Following each step of the SMART goals model will help you stay on track with your goals.

2. Identify Your Audience

The next step to increase your social media presence is to identify your target audience. It’s important to remember that your audience doesn’t mean “everyone.”

Because not everyone will like your product or identify with your content, you must identify those who are.

Start by identifying your audience demographics, age group, favorite platforms, and interests.

3. Your Followers Want a Human

One of the main advantages of having a social media presence is that your audience feels they can interact with humans. Your social media posts should have a human element to them. Rather than posting content that a robot could create, you should bring a relatable human element to it.

Ensure your brand voice sounds authentic and human if you want to increase your engagement. Your followers will want to see a face to the name to bring a more human side.

Don’t be afraid to post the faces of those making the great content happen.

4. Build Relationships with Your Followers

You might be able to gain hundreds of followers overnight, but if you don’t build relationships with them, you won’t keep them for long.

Even if you buy Instagram followers, you will only keep them if you stay engaged.

Some ways to build relationships with them is by having a live Q&A, reply to comments, @mention those who contribute, and give credit to others,

5. Stay On Brand and Be Authentic

Although people post on social media changes constantly, this doesn’t mean you should change your brand voice.

To increase your social media engagement, you must stay on brand and be authentic. Your followers value authenticity in everything you do.

Pay attention to your images, aesthetics, writing voice, and messaging to ensure you stay true to your brand.

Are You Ready to Increase Your Social Media Presence?

You’re ready to take the next step now that you know about these tips to increase your social media presence.

To increase your social media presence, you should set SMART goals, identify your audience, build relationships with your audience, and stay authentic.

If you enjoyed these tips and would like to stay on top of the latest trends, check out the rest of our blog.

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