Digital Marketing

How to Get Into Ecommerce in 4 Easy Steps

Did you know that the global eCommerce jumped four percent, up to $26.7 trillion, due to the ongoing pandemic?

Even without the pandemic, the convenience of shopping anywhere continues to rise. Why waste time and effort to drive to a physical store when you can order the same items on your phone?

If you run a shop, this means it’s time to learn how to get into eCommerce. Don’t get left behind by the competition and stay relevant in today’s online market.

Not sure where to begin? Keep reading our guide below that breaks down the process for you:

Launch A Website

The first step to starting an eCommerce business is to design and launch a website. The good news is there are a lot of options to simplify this and still produce a professional site. You can use site-builders like Wix or a free platform like WordPress.

Don’t hesitate to seek professional help. Designing online stores shouldn’t be an afterthought. Everything from page speed to how you place buttons can affect shopper behavior.

To guarantee better results, work with a professional web design and digital marketing team, like Design ME Marketing.

Integrate An eCommerce Plugin

Your website is only half of the equation. You also need to use plugins that manage your inventory database, customer transactions, product pages, and orders.

While you could build a proprietary database and front-end, it’s a lot easier to use plugins like Shopify. Shopify and plugins like it do most of the work for you.

Take Advantage Of SEO And PPC

Got a beautiful website up and running? That’s great but you won’t see any sales or website traffic without a solid Search Engine Optimization (SEO) campaign. SEO involves all the methods that help people find your website through organic searches on Google, Bing, and other engines.

You’ll also need to run a PPC campaign, which focuses on paid ads. You can start with ads via Google Adwords. Run ads on social media platforms too, such as Facebook, Instagram, and TikTok.

Partner With A Logistics Company

eCommerce stores focus on selling products but they don’t often have an in-house courier team. You’ll need to partner with a reliable logistics company to make sure customers get their orders correctly and on time.

Your choice of logistics company depends greatly on your target customers. You need to decide whether to focus on a local company or one that can deliver to distant consumers.

Now You Know How To Get Into eCommerce

Learning how to get into eCommerce seems overwhelming but these tips will help simplify the process. It all starts with launching a website and adding a few eCommerce plugins. Take advantage of marketing methods like SEO and PPC and find a reliable logistics company.

Of course, these steps are only the beginning. You also need to learn how to secure the right permits and other digital marketing techniques. Discover more by reading through our library of articles, which also cover technology and business guides too!

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