In the growing digital media influence, a brand’s website has become extremely crucial for driving the success of their business as more and more consumers are moving towards online solutions.
Evenly the social media platforms are also quite popular among the users with over 3.5 billion people globally being active users. So knowing the success of social media and the importance of website as a digital storefront, it is essential to integrate these two channels.
Integrating social media with website will help in channelizing the benefits to business and build a strong online and social presence, So here we start with embedding Facebook feeds on website.
What Is A Facebook Feed?
A Facebook feed is a feed of content or posts that have been collected and curated from Facebook profiles or pages and can be embedded into the website.
To embed Facebook feed on the website, you can use a UGC platform or a Facebook aggregator which will help you integrate your profile and page to the platform and fetch content from Facebook for your website.
It is the easiest and the best way to integrate social media or more precisely Facebook to your website.
Facebook is one of the topmost social media platforms among the users and brands with over 2.5 billion active users and its characteristics and features are also hugely engaging.
The platform has also been evolving with changing user needs and requirements to keep it relevant and fruitful for the users globally.
We have listed some of the benefits that you can leverage through the Facebook feed on your website for the business.
Effects Of Facebook Feed On Website For Business
Access To Intriguing Content Stream
Content is the most crucial element that drives the success of any website and it is mainly the nervous system any website. The content forms the major part of all the digital media ecosystem.
Therefore, a business needs constant content creation and stream for the website, and Facebook feed provides that valuable and intriguing content stream for your website.
This will give a fresh, original, and unique content for your website that can help you save the cost of content creation as you can easily curate the content from Facebook without facing the cost of content creation and investing time, labor and resources.
So, collectively a stream of content that helps you maximize your returns on investment and reduce the content creation costs.
Build Trust & Credibility For Your Business
You can leverage user-generated content on your Facebook feed to build social proof for your website and business as UGC is the most reliable, trustworthy, and authentic form of content about any business.
So, curating and displaying user-generated content will help you showcase the experiences, Facebook user reviews, customer opinions, ideas, feedback, etc. on your Facebook feed as the user-generated content.
This will help you build credibility and trust for your brand by showcasing valuable and authentic content highlighting the brand image, authority, positive word of mouth, brand advocacy, etc.
It will also help in creating brand desirability among the non-customers of the brand and attract them to engage more with the website. User-generated content is so crucial for the website that most of the search results on search engines for global brands are links to user-generated content
Increase Website Engagement & SEO Benefits
Increasing user engagement on the website is always the primary goal for any brand or business as the engagement defines the success and results for any website and business.
So, it is essential to provide engagement opportunities to the website visitors, and content is the best way to achieve these objectives. Using the Facebook feed, you can leverage the most engaging and interactive content that will attract the users.
Facebook feed will help in displaying valuable information or the engaging visual content or the entertaining posts or realistic & authentic content to help in decision-making for the users on the website.
It will also lead to higher dwell time on the website, reduce the bounce rate on website, target the long-tail keywords through user-generated content, improve impressions on the website on SERP, and open possibilities for higher traffic and conversions.
Drive Conversions & Brand Influence
Users hugely rely on the website content to formulate their purchasing decisions and validation to this is the fact that over 90% of the users trust UGC while making purchasing decisions online.
So, the content plays a huge role in driving conversions and you can leverage Facebook feed to increase your conversions by displaying promotional and informative content to the website visitors.
This will allow the users to gain necessary information about their purchases & investments leading to higher conversions and sales. Along with these, it will also build the brand’s influence on different platforms.
When you integrate social media with the website, it helps you drive visitors to you social profile leading to greater brand awareness, reach, exposure, and better following.
The Facebook feed can help in growing your business effectiveness greatly and these benefits are some of the best ones to achieve your goals and objectives.
Besides these, there are many more benefits and opportunities that you can explore by integrating the Facebook feed into your website and overall business.
So, get started by identifying the best UGC platform for your website to create a Facebook widget and start leveraging your Facebook content for the success & growth of your website and business.