With how many people now search online for company information, online reputation is everything in today’s world. Reports show that 75% of customers trust a brand more when they have positive reviews online. If someone performs a search and sees nothing but negativity, it will be hard to get new customers.
Unfortunately, maintaining your online reputation isn’t easy if you don’t have control over the narrative. Keep reading to learn how to find the best reputation management company to control your online presence.
Look for Experience
Reputation management is still new, but that doesn’t mean some firms haven’t been around for a while. It takes experience to know how to deal with negative reviews, online blackmail, and other common online problems. You don’t want someone new to deal with those issues.
Check the history of your reputation management options to see how long they’ve been in business. Try to work with a company that’s been around for a few years.
Consider the Number of Services
There is much more that goes into reputation management than seeing what’s happening on social media. You need to monitor the search results for bad reviews, watch for bad press, and much more. Unfortunately, not every reputation management firm will have a grasp on all that work.
Make sure the firm you hire can handle everything you need for reputation management. They should have a digital marketing specialist who can help you push positive press higher in various forms to ensure people read great information about your business.
Look for Transparency
Transparency is critical when working with a reputation management firm. You don’t want them to work behind the scenes and not tell you what’s happening. Even if you’re getting bad press and reviews, you need to know.
See what kind of reporting a firm has before hiring them. You should get regular reports that detail the work going on and what a firm finds online about your business.
Check the Methods
Yes, you want to get rid of bad press however you can. But there’s a right way and wrong way to go about things. Some online tactics don’t sit well with people and can hurt your search engine rankings.
Ask your reputation management firm about their methods and if they’re considered best practices. You don’t want to hire a company that cuts corners and risks hurting your brand more.
Get Customer Testimonials
Reputation management isn’t easy to do right. Countless factors go into looking for negative press and specialized skills to move positive feedback to the top. Unfortunately, it’s easy to say you’re great at the job on a sales page but not deliever results for your customers.
Get feedback from other businesses about the reputation management companies they use. Stick to proven providers during your search to improve the chance of finding the best firm.
Now You Can Find the Best Reputation Management Company
All it takes is one bad story to wreck your company’s reputation online. Luckily, there are things you can do to start controlling the narrative and stay on top of negative online press. Use the guide above to find the best reputation management company to preserve your company’s reputation.
Head back to the blog for more tips that will help you run a successful business.