Most brands that perform very well in the local market failed to make it in the international markets. Why does it happen that a product adored by natives is completely rejected in foreign markets? Local psychologies have more impact on your business than you think. The way your brand is influencing natives might not necessarily work for an international audience. That’s why businesses do localization.
Localization is the process of making your brand appear more local without altering the message and vision that your brand stands for. For this, you can hire a localization team, or partner with a localization management platform to manage your localization project.
There are many big companies that have been localizing their brand for a long time and enjoying incredible success. Have you ever wondered how localization helps KFC become a global sensation? Why is Netflix so viral? And how does Starbucks manage to survive in multicultural marketplaces around the world?
Well, in the end, it all boils down to a good localization plan. These brands know how to use the power of localization to pursue global audiences, and if you want to go global, you must learn something from such a brand.
In this post, we’ll talk about the impact of brand localization on the sales of global businesses.
5 Ways How Localization Increases Business Sales
It Helps You Better Communicate with Audience
As we know, language is the primary source of communication between humans. The same thing goes with brands because the language that you use to communicate with your audience matters a lot. A brand that speaks a foreign language is less likely to grab the attention of more people as compared to brands that speak native languages. Your customers can better understand your brand message when you speak their native language.
Moreover, not everyone can understand the English language, especially in markets like China, Japan, and Korea.
So, if you want to launch your brand in these markets, you better translate the content into their native language. It will enhance your brand’s credibility and increase your overall sales.
Facilitates Entry to New Markets
Bringing your business into a new marketplace is very challenging. You must deal with cultural, social, and legal diversities in order to build a strong brand image in the market. If you are selling an online product, your website should address the target audiences in their native language.
They would better understand your product and services and also be less reluctant to buy from you. Localization makes your foreign market entry smoother by creating a brand relevance to the foreign customers.
For localization purposes, you can also contact a localization management platform. It will be managing all of your localization tasks and help you with global business expansion.
Creates Brand Awareness
When it comes to launching a new product in any market, creating brand awareness is the most critical aspect of it. You can never make people buy your products if they have heard about your product or services, or seen your brand somewhere on social media and billboards.
It is important to stay in the memories of your targeted audiences to increase your business sales. For this, you should localize all of your brand elements and translate the content into the native languages. A native brand that is translated into native languages and modified to local cultures is likely to stay in the minds of people for a longer time.
Make sure your ads, campaigns, and other promotional stuff are localized for every region to effectively target your niche markets. Localizing the promotional campaigns and advertisements make your brand more memorable to your target groups.
Builds Long Term Relations with Audiences
The person who purchases something from you once is a buyer. The person who buys from you often is your customer. For the long-term success of any business, they have to build a strong customer base that keeps coming back to them. Localizing your brand is an effective way to build trust in your customers and build a long-lasting relationship with them.
With your brand localization, you can provide your customers more personalized and optimized online or in-store experience. Considering the cultural nuances and linguistic aspects would help you efficiently modify your brand to the target regions.
Once you have built a positive image of your brand in the mind of customers, they will prefer buying from you more frequently.
The brands that culturally resonate with their audiences are more likely to grab the attention of more customers. Your customers feel a sense of belonging to your product and also feel less hesitant to buy from you.
Gives You a Competitive Edge
Many businesses still don’t recognize the significance of localization of a brand, that’s why they launch their product into a foreign market without any localization. You would automatically have a competitor’s edge over that business that is not doing localization.
Localization would help your brand stand out in the global competition and allow you to grab the attention of maximum audiences. As we know that native brands look more trustworthy, so there will be more customers preferring buying from you than other competitors selling the same brand like yours. This will eventually lead to more qualified leads, more sales, and more revenue.
If there are some competitors who are already doing localization, you can analyze their localization plan to figure out what works for them in that particular market.
The competitive analysis gives you an idea about what is working for other businesses in a market and what didn’t work for them, so you can avoid it.
In this era of globalization, where internet technology has literally revolutionized the business world, getting your brand localized is essential to survive in a highly competitive marketplace internationally. Just like big companies, like KFC, Netflix, Starbucks, and McDonald’s that have been doing localization for so long, businesses need to get their hands on localization to successfully target global audiences and increase their sales.
Hiring a professional localization management platform can also help businesses effectively deal with their localization tasks. There are many translation and localization platforms offering high-quality services at affordable rates. You can contact these platforms and customize your localization plans to fulfill your business expansion needs. read more