The principle of Google Ads: Pay Per Click
Pay per click (PPC) is one of the techniques you can apply to promote your business on the web. The operation of the PPC is particularly simple, which explains its popularity.
The principle of PPC is as follows: each keyword is equivalent to a price which is set according to the competition of the latter. Present by your side, your Google Ads agency sets up campaigns containing the keywords on which you want to position yourself. And you only pay when a user clicks on one of your ads.
This online advertising system is different from CPM, which has a price based on the number of impressions of your ad, banner, or another advertising format.
There are many pay-per-click platforms available, the best known being Google Ads.
Google Ads allows you to get results quickly
Businesses want quick results. The PPC system is probably the most effective device to broadcast an advertising campaign and have immediate results. As soon as you put your campaigns online, they are instantly displayed on search engines. Your offers, your products, and your website are therefore accessible everywhere in no time.
To sum things up, if you have a website, all you need to do is create a Google Ads account, set up your ads, and run them through the Google network to get traffic. Of course, setting up a Google Ads campaign is not done in a few minutes. If you’re new to online advertising, it’s easy to get lost in settings and make configuration errors. These errors can have a direct impact on your profit, conversions, and daily spending.
This is why it is recommended to use a google ads agency like Doko to set up profitable campaigns.
A measurable online advertising tool
Another significant advantage of the PPC: all your actions have a quantifiable and measurable objective.
You can measure all the data related to a PPC campaign, whether in terms of costs, profits, attendance, clicks, visits, and much more.
From the moment you launch a Google Ads campaign, the expenses incurred are recorded and allow you to know if you are making a profit or a loss. It is useless to look at the expenses and results at every hour of the day. Prioritize weekly or monthly KPI reports and monitoring.
A large number of reports and KPIs allow you to collect all the indications you need, essential data in marketing departments and business managers. It can be google ads ctr, number of impressions, conversions, incoming calls, and many other metrics.
At Doko, we know that SMEs can be limited by their budgets. That’s why we optimize your ads as much as possible to get the best possible profitability.
Reach local customers with paid referencing
Reaching local customers is essential for small businesses and merchants. Google Ads allows you to be visible locally, in an area, within a determined kilometer radius. Therefore, you will only be visible to customers close to your business.
Customers close to you are much more likely to use your services or come to buy your products. With local paid search, you are sure to have qualified leads at your fingertips.
Google Ads campaigns for all budgets
When creating Google ads campaigns, there are no budget limitations. You decide the maximum amount to pay for a click made, as well as the budget to devote to a campaign or an ad group.
On top of that, there is no minimum amount to run your ads through Google Ads. Whether you have a monthly budget of $50 or $200, you can run your sponsored ads freely.
The budget of a campaign has a direct impact on the results of the latter. But having profitable Adwords campaigns with a small budget is quite possible.
In addition, you can revise your budget upwards or downwards at any time, without interrupting your advertising campaigns.
Google Ads: strong responsiveness
What is interesting with SEA is that it does not depend on SEO. Natural referencing is a long-term mission, which can be impacted by Google’s algorithm changes and penalize you in the event of bad practices.
The advantage of Google Ads advertising is that it is not impacted by these changes and updates to Google’s algorithm. You, therefore, do not risk seeing your visibility drop or decline on an update.
When your campaigns are in place, they will stay at the top of the rankings as long as you have the budget for it, and your competitors don’t increase theirs. Moreover, in case of change and novelty of the Google Ads service, you will be able to react instantly to modify your ads and campaign parameters.
However, it is very wise and recommended to combine Adwords campaign and SEO.
You are sure to reach your target and your buyers
One of the strengths of Google Ads is the accuracy of ad targeting. Unlike SEO, SEA allows you to be displayed only on the queries you have selected. You can therefore precisely determine the intentions of your buyers and customers to be visible during their searches.
As Google Ads is a powerful online advertising tool, many other settings allow you to fine-tune your ad delivery. Whether about an audience, schedules, interests, ages, etc.
An experienced google ads agency will be able to advise and support you in setting these ad serving factors.
Protect your brand with Google Ads
A company needs to protect its brand name. To do this, it is recommended to set up a brand campaign. The latter allows your website to be present when the name of your brand is searched.
The costs of a brand campaign are often minimal, but it is essential to prevent your competitors from positioning themselves in the name of your company and recovering potential customers. Do not hesitate to call on a specialist in paid referencing to anticipate this type of situation.
Google ads certificates
These are certifications in each of the five areas mentioned above (Advertising on the search network, on the Display network, etc.). To do this, agency employees must enroll in the Google Academy (Google’s online school). The objective is to be trained in one of the five areas. Following the training, which is free, each employee is assessed to obtain said certification. The exam particularly focuses on the basic and intermediate concepts of the Adwords tool and internet advertising. It also focuses on the practices necessary for a successful Google Ads campaign.
