Getting the word out about your business on the web is a huge task and one that no business owner should underestimate. There are hundreds of millions of websites online, with new websites being created every second.
It’s a big crowd to stand out from when it comes to getting your business out there, and running a strong SEO strategy is an important part of this work. However, it’s not enough anymore just to show up as a top search result – you’ll also need to learn how to get a featured snippet.
Getting a featured snippet on Google can drive far more traffic to your site, boost awareness and sales, and help turn your enterprise into a big success. What do you need to know about including this goal in your SEO strategy?
Read on, and we’ll walk you through the details.
What is a Google Featured Snippet?
If you’ve spent any time on Google in the past few years, you’ve likely seen dozens and dozens of feature snippets. They appear almost every time you search for something, granting you access to basic information about what you’re looking for without even leaving the Google landing page.
If you provide the kind of information that can get you a featured snippet, you’ve moved past the number one search result into a position that’s even more coveted.
Featured snippets take up the most page on a search result page. They are often bolded and completely eye-catching, often positioned right at the top of the page.
Often, Google will pull information that directly answers a search query from the content of high-ranking websites. However, in some situations, Google may even pull information from pages that are otherwise ranking lower.
These featured snippets are intended to make life easier for the consumer, allowing them to get even quicker answers to their questions.
Featured snippets come in a few different forms: some might pull paragraphs, lists, or even tables of information out for searchers to see. Among these, pulling a paragraph is still the most common choice to see.
How To Get a Featured Snippet
If you’re looking to get your website boosted up, chasing the goal of a featured snippet can be something excellent to work towards. However, you’ll need to understand how best to go about getting this position. It isn’t the same as just trying to boost your general SEO position.
A few steps can put you down the path of securing that coveted featured snippet spot.
Do Your Research
First and foremost, you’ll need to do your research. Start by looking into your competitors. When other companies that work in the same line of business as you get a featured snippet, what is the topic? What form does the snippet take? What keywords are being utilized?
Getting the answers to these questions will put you on the path toward crafting your own snippet-friendly content.
You can also use Google to help give you a sense of what your audience may be searching for. If you search for a basic question that has to do with your line of business, Google will give you a section called “People Also Ask.”
These are other commonly searched queries and can give you an easy sense of what questions to answer if you wanted to show up as a featured snippet.
Doing this research is similar to the research you’ve likely already done for your broader SEO content. The only difference in this situation is you’ll want to hone specifically in on questions that someone might search that have direct, concise answers.
Crafting Snippet-Friendly Content
Once you’ve decided which questions and keywords you’ll want to focus on, it’s time to create the technical SEO content that will help to boost you up on Google.
The best thing you can do? Create a blog post that answers multiple questions and queries from your list all at once. Research has shown that a page that shows up as a featured snippet for one question is more likely to show up for other questions.
This means it’s advantageous to answer many questions via one post. Create a general topic for your post and have your questions set up as various headers underneath.
Each header should ask a question in the form that a person might search for it. You should try to keep your answers short and concise. The typically featured snippet is only about 50 words long, so brevity is going to be your friend in the pursuit of this goal.
You don’t want to be too short either – aiming for that 50-word marker will be a good goal.
Setting up your blog post in this way will be like creating a perfect little treat for the Google algorithm. You’ll have set yourself up perfectly to be pulled for a featured snippet position.
Add Photos and Videos
Any other way to help goose your way into a featured snippet? Adding photos and videos to your question and answer page can help to make your information feel more declarative.
You want to seem like an authoritative voice on the topic, and high-quality pictures and video content can help to give that impression.
Having either should help to increase the odds of your snippet inclusion.
Securing a Featured Snippet Position
These days, it isn’t enough just to aim for the #1 search result position.
You’ll also want to make sure you’re getting as many featured snippets on Google as possible. A snippet can help send way more traffic towards your site and help you to reach your overall business goals.
The above information can help you to learn how to get a featured snippet on Google.
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