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Ecommerce Website Design: Top Tips and Best Practices

Ecommerce sales are expected to exceed $5 trillion for the first time in 2022. Ecommerce accounts for 20% of all retail sales.

If your website isn’t set up for ecommerce, you’re missing out on a lot of business. There’s a lot more to ecommerce website design than adding a shopping cart.

Consumers are discerning, and they’ll make a fast impression of your business based on the design.

Don’t worry about a thing because we have you covered. Keep reading to learn the top ecommerce website design best practices you can put into action today.

1. It’s All About Performance

Websites today are all about speed. This is critical for ecommerce websites. That’s because you lose business for every 1 second it takes to load your website.

Test your site speed using Google’s Page Speed Test. You’ll get recommendations to clean up the technical side of your site.

Don’t only focus on desktop speed. People shop from mobile devices, too. They expect a site to load just as quickly on mobile devices as desktops.

2. Make It Easy to Find Products

A customer wants to find a product, see if it meets their needs, add it to their cart, and check out. The more you can facilitate these steps, the more ecommerce sales you’ll get.

Have a search bar at the top of the site so customers can find anything. Add filters to product results pages so people can get more specific.

Use site navigation to give new visitors information about the types of products you carry.

3. Get Good Advice

You aren’t an expert in ecommerce website design. You know a lot about your products, but you don’t know how to convert visitors into customers.

Work with an ecommerce web design company that can spot opportunities to improve your site’s design, conversion rate, and performance.

4. Maintain Consistent Branding

Your brand is the personality of your business. It’s how people come to think of your business.

They want to know your values and what makes your business unique. With those attributes, you can create a visual design to reflect them, including a logo and color scheme.

Keep your branding consistent on your website and social media accounts. It makes it easier for people to remember your brand and associate it with quality.

5. Use Quality Video and Images

Visuals sell products. The photos and videos you use to demonstrate and showcase products have to be high-quality.

Pixilated images or boring videos won’t cut it. When you take product images and videos, think about the details that matter to customers.

For instance, they’ll want to see ingredient information for food products. Make sure you include the things that your customers look for.

Use These Ecommerce Website Design Tips

It’s necessary to have an ecommerce website that showcases your brand and your products. You just learned ecommerce website design best practices that you can put to use right away.

Now that you know the best ecommerce website design tips, check out the other articles on the blog to learn how to drive traffic to your site.

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