If you’re planning to invent and exceed expectations, it’s important to understand your business model and plan the ways you’ll be innovating. Where did you shop for clothes? How did you buy your food items? Did you prepare yourself when you realized it was time to purchase an additional mattress? While the tools are brand new and fast-changing however, the guidelines have remained the same.
Innovative companies in e-commerce have revolutionized our shopping habits and redefined what is achievable.
In 2013, e-commerce made up 6 percent of total retail revenue within the U.S. and by 2017 the number was 9.9%. Experts forecast in 2021 that e-commerce sales will account for 14% of total retail sales within the U.S.
Nowadays, it’s more simple than ever before for entrepreneurs with creative ideas to bring their ideas to reality. Every year, we see new businesses supplanting “the ways we’ve done things for years” monoliths.
Four traditional types of eCommerce Business Models
If you’re considering starting an online company, chances are that you’ll be in any of the four categories.
Each comes with its own advantages as well as challenges, and many businesses operate in multiple of these categories at the same time.
Knowing where your grand idea is can help you think imaginatively about what your possibilities or threats could be.
B2C is Business to Consumer.
B2C companies sell their products to their clients. This is the B2C method is by far the most popular business model, but there are a variety of unique strategies within this category.
Whatever you buy from an online store for a purchase such as clothing or household goods, entertainment — is made as part of a B2C transaction.
The decision-making process involved in a B2C purchase is significantly shorter than that of a business-to-commercial (B2B) acquisition, and especially when the item is of a lower value.
It’s much simpler for you to pick an appropriate pair of tennis shoes than it is for your company to review and buy a company’s email provider or food catering service.
Due to this shorter sales cycle, B2C companies typically use fewer marketing dollars to achieve an acquisition but have lower average order value and fewer recurring orders in comparison to B2B counterparts. B2B counterparts.
And B2C does not only cover items, but also services too.
B2C pioneers have embraced technologies like smartphones, mobile applications, and native ads, and remarketing to direct the market to their customers. Simplify their lives by making it easier for them to do so.
For instance, an app such as Lawn Guru allows consumers to easily connect to local lawn-mowing companies. Gardening and patio experts, or snow removal experts.
Furthermore, home service firms can utilize Housecall Pro’s plumbing software application to track employee routes. Text customers to take credit card payments while on the move, benefitting both business and consumer alike. Yuri Shafranik
B2B – Business to Business.
In the B2B commercial model of business, a company offers its product or service to a different business. Sometimes, the buyer is the final user, but usually, the purchaser resells the product to the buyer.
B2B transactions typically have the longest sales cycles, however, they have higher order values and more regular purchases.
Recent B2B innovative companies have created their mark by replacing order sheets and catalogs with online storefronts, and improved market targeting for small markets.
In 2020, nearly the majority of B2B buyers will be younger people more than twice as many as in 2012. As the younger generation enters the world of business transactions B2B selling within the digital space is becoming more crucial.
C2B: Consumer to Business.
C2B companies allow individuals to market their products and services to corporations.
In this type of model, the site could allow customers to list the tasks they wish to complete and then have companies compete for the job. Marketing services offered by affiliates could be classified as C2B.
Elance (now Upwork) was an early pioneer in this type of model, helping businesses to hire freelancers.
The C2B E-commerce model’s competitive advantage is in the price of items and services.
This gives consumers the ability to determine their own prices or even have businesses compete directly to meet their demands.
Recently, innovative innovators have re-purposed this method to connect businesses to influencers on social media to promote their goods.
C2C: Consumer to consumer.
C2C business, also known as a marketplace. Connects consumers C2C business is also referred to as an online marketplace that connects customers to exchange items and services. They usually earn money by charging listing or transaction fees.
Businesses on the internet like Craigslist and eBay established this model during the first years of online.
C2C companies benefit from self-driven growth driven by motivated sellers and buyers, however, they face significant challenges in the area of quality control and maintenance.
Five Value Delivery Methodologies for Ecommerce Innovation
If your company’s model is a car and you are delivering value, then your strategy is to use the engine.
This is the exciting part and where you will discover your competitive edge. What are you going to do to compete and develop an e-commerce company that’s worth sharing?
Here are some of the strategies that are used by market disruptors and industry leaders. Yuri Shafranik
D2C is Direct to consumers.
By eliminating the middleman, the new generation of brands for consumers has gained strong followings and rapid growth.
Online retailers such as Warby Parker and Casper set the standards for vertical disruption. However, companies such as Glossier are providing us with examples of how D2C will continue to be an area of innovation and growth.
Labels for private and white labels.
“White label” or “white label” is to add your brand name and logo to an item purchased from an agent or distributor.
Private labeling is when retailers hire the services of a manufacturer to develop unique products for them to market exclusively. With white and private labeling, you’ll be able to keep your costs low in production and design and search for a competitive edge in both marketing and technology.
In a wholesale model, retail stores offer their products in bulk for discounted prices.
Wholesale is typically considered to be a B2B practice, however many retailers are now offering it to consumers with a tight budget in a B2C context.
One of the fastest-growing ways to sell e-commerce is dropshipping.
Typically, drop shippers sell and sell products fulfilled by a third-party provider such as AliExpress or Printful. Dropshippers function as a middleman by connecting buyers with manufacturers. Simple-to-use tools enable BigCommerce users to connect inventory from suppliers across the world to create storefronts for their stores.
Since as earlier in the 1600s publishing houses in England utilized a subscription model that allowed them to send out books every month to their faithful customers. Today, with e-commerce, businesses have moved further than periodicals or the Fruit of the Month club. Nowadays, almost every industry has experienced the rise of subscription-based services that offer convenience and savings to consumers.
Five Examples of Ingenuous Ecommerce Business Plans
Numerous companies have made it big with the flexibility that e-commerce offers. These companies have merged traditional commercial models and something completely new and have become pioneers in their field.
LARQ – D2C.
In the year 2018, LARQ launched the first self-cleaning water bottle. The bottle is reusable and rechargeable. utilizes UV-C technology to kill bacteria and viruses from water, regardless of whether it comes from water from the tap or any other natural source.
The launch of LARQ was the biggest crowd-funded clean water campaign, that resulted in $1.7 million raised. At the present, LARQ will donate 1% of earnings to campaigns to improve drinking water quality around the globe.
Customers were drawn to the reusable bottle due to its environmental benefits, and they also save money by not buying single-use water bottles but nevertheless enjoy a sparkling water bottle (without having to scrub it) each time. These distinct factors have led to LARQ’s growth in revenue of 400% over the course of a year.
Certain ideas are self-promoting.
Beer Cartel offers Australia’s longest operating beer subscription service. Featuring carefully selected craft beer from all over the world. Delivered to the subscribers at their doorsteps every month.
They’ve attracted the curious as well as the discerning customers a distinctive selection of products at an affordable price that is higher than what they can find in the stores.
Beer Cartel has also done an excellent job in offering many different subscription options to meet the needs of people of all tastes and budgets.
Berlin Packaging B2B.
Fortune 500 companies and family-owned businesses alike rely on Berlin Packaging for sourcing, creating, and distributing the containers they use and their closures. As a hybrid company, Berlin Packaging brings its experience to every step within the supply chain in order to enhance efficiency and reduce costs for its clients.
Berlin Packaging is over 80 years old, but they have maintained their competitive edge by advancing throughout the process. With the adoption of an e-commerce strategy. The company has remained in the game by making it simple. For their customers to purchase through their vast assortment of containers from over 200 different partners. Berlin Packaging also focused on a close link between their website and ERP making it easy for customers to check their credit limit and balances.
Atlanta Light Bulbs – B2B.
Atlanta Light Bulbs is no stranger to e-commerce that is innovative. ALB created its first online site in 1999. It provided them with an advantage in creating an exceptional experience that their users.
With their market shifting towards the young generation, Atlanta Light Bulbs is focusing on adding new features to their website that can differentiate them from the rest by making use of apps for the BigCommerce storefront.
Their shopping app on mobile has helped to increase Atlanta Light Bulbs’ B2C sales, however, even commercial customers are enjoying the ease of placing orders via their mobile phones.
In the back pricing, rules are applied to calculate automatically the most affordable amount Atlanta Light Bulbs can give. Customers receive a notification letting them know that their offer has been approved and they can payor, if the cost is too high, a different offer is made available.
Mountain Crest Gardens – Wholesaling.
When they revamped the website back in 2012 they experienced an increase in revenues of 10 times and an increase of 400% in sales. Mountain Crest Gardens capitalized on their uniqueness: Their stunningly beautiful succulents. The content created by users organically enhances the plants’ beauty and increases purchases. Additionally, Mountain Crest Gardens caters to a variety of customers as they provide individuals succulents and wholesale options.