About 40% of people will stop interacting with a poorly designed website. Another 40% refuse to engage with a slow website. Meanwhile, poor user experiences drive almost 50% of visitors to choose your competitors instead.
Each time someone leaves without converting, you’ve lost a potential lead or sale! Before that can happen, use these tips for designing a business website that converts.
Learning how to design the best website can set your future campaigns and overall business for success. Read on to learn how to improve your site with these website design ideas!
1. Understand Your Audience
In order to start designing a business website that generates results, you first need to consider who you’re trying to convert. Design your website with your target audience in mind. You can create a site that appeals to their needs to generate conversions.
First, learn as much as you can about your target audience. For example, you might define customers based on demographics.
Consider their age, gender, household income, marital status, education, and location.
Otherwise, look into their psychographics. Think about the pain points your customers are experiencing. Research their interests and hobbies, too.
Take a look at your competitors as well. What design elements stand out to you? Which page elements seem a little dull?
Consider how they’re generating leads through their websites as well.
Don’t copy your competitors. Instead, use your research to avoid making the same mistakes.
Keep an eye out for website design ideas that suit your target audience and industry, too.
2. Improve the User Experience
A strong user experience (UX) will encourage visitors to keep interacting with your website. A negative UX, on the other hand, can scare them away. If people leave without exploring, your dwell times will drop.
Lower dwell times can cause your bounce rate to increase. A high bounce rate is a negative sign to Google.
Higher bounce rates tell Google people aren’t interested in what your site has to offer. Google might drop your search engine rankings if you create a negative UX. Lower rankings can make it more difficult for people to find your site in the future.
In fact, people who have a negative mobile UX are 62% less likely to make a future purchase. It won’t matter how stunning or data-driven your marketing campaigns become.
Even a one-second slowdown in mobile loading times can hurt conversions by 20%, too.
Remember, you’re learning how to design the best website for your customers. With that in mind, make sure your site is fast and mobile-optimized. You can run your site through Google’s PageSpeed Insights and Mobile-Friendly Test to check.
Give your website content room to breathe by adding negative space to your pages.
Improve the content’s readability by using shorter sentences and paragraphs. Organize content using headings and subheadings, too.
Otherwise, try to appeal to Google’s Core Web Vitals to further improve the user experience.
3. Maintain Brand Consistency
As you start creating a website for your small business, make sure to consider your branding. Brand consistency will help brand awareness grow. Eventually, people will recognize or recall your brand on their own.
You’ll have an easier time remaining top of mind, which might help you generate future website traffic.
Make sure you’re using the same font styles, logo, and color palette across your pages.
Your visual branding also includes your voice, tone, and personality. Determine if you want a quirky site or one that’s business professional. Choose your options based on what will appeal most to your target audience.
4. Establish Core Pages
There are a few core pages you’ll need across your website, including the:
- Service/product pages
- About us page
- Contact page
When designing the homepage, make sure to communicate what you do and the value you’re offering. Highlight the benefits you offer customers as well.
Use eye-catching images to draw their attention. Add social signals like badges or reviews to boost your credibility.
Focus on the value only you can offer customers to set yourself apart from the competition.
Make sure to add a call to action to each page, too. When adding new pages, consider the value it’s offering. If the page doesn’t have a purpose, it doesn’t belong.
5. Design for Conversions
As you review this advice about designing a website, make sure to consider the end game on each page. What action do you want the visitor to complete? For example, you might want them to fill out a form to contact you.
Design your website to generate conversions.
First, add an eye-catching button to the top right corner of the navigation bar. Use contrasting colors to help it stand out.
Add forms above the fold on your site. You can also add forms as pop-ups that appear before visitors leave a page.
Otherwise, consider using a mobile click-to-call button to generate leads. You can also use an automated chatbot to help visitors.
Using these website design ideas can help you generate more leads and sales.
6. Optimize With SEO
Search engine optimization (SEO) will help boost your organic rankings on search engines like Google. Higher rankings will help you reach more customers online. When someone searches for your product or service, your site might appear.
Your website’s design and development can impact your SEO rankings. Make sure to design with SEO guidelines in mind.
Consider working with a web design and development agency for SEO-related website design ideas. Improving your site for SEO can help you generate more brand awareness, traffic, and leads.
7. Hire an Agency
If you’re stuck trying to learn how to design the best website for your customers, don’t go it alone. Instead, hire an experienced marketing agency. A talented web design team can help create the website of your dreams.
Their WordPress web design services can set you up for success.
Set for Success: 7 Tips for Designing a Business Website
A strong website can help boost your ROI. Use these tips when designing a business website to generate more results. Then, watch new leads and sales roll in!
Get designing with these seven easy tips today.
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