Around 86% of consumers will pay more for customer experience, which includes learning more about a brand’s product.
Educating prospects is essential for raising awareness of your company and driving sales. But with so many ways of educating consumers, knowing the best method can feel overwhelming. Perhaps you’re struggling with this side of the business and you’re searching for inspiration to guide you.
Hit the nail on the head? Luckily, we’re here to help. Here’s everything to know about customer education.
Promote Products Across Multiple Platforms
Social media is an essential part of every customer education strategy because you can communicate with consumers directly. This means you can shoot off emails, publish press releases, and even booklets. As a result, more buyers will learn about your products and how to properly use them.
Create a Step-by-Step Guide
Another effective way to educate customers is by creating a step-by-step guide. You have the freedom to dive into the specifications and how to use your product. Note, when you show consumers, they’re more likely to remember how to use it and will continuously use the product in the future.
Also, if you have an app, dedicate a section to discussing your new product, its features, and how to use it.
Produce Video Content
Businesses committed to product education know the power of video content.
In fact, a staggering 72% of customers say they’d prefer to learn about products by video, which shows how effective this method is. Instead of posting a 30-minute demonstration, produce a short, succinct video and post it on your social media channels so it’s easier for customers to find.
Attend Trade Shows
Still unsure how to educate your audience? Then, meet your customers in person by attending trade shows.
Create a stand that will encourage passersby to engage with your company. You could ask an employee to offer demonstrations or play a video on repeat, as it makes educating consumers more enjoyable. Plus, you can answer any queries they have instantly, which increases the likelihood of landing a sale.
Organize Workshops
Depending on your niche, workshops do wonders for consumer education. You can show attendees how different groups can benefit from your product and how it’s improving the industry.
You should also hand out free brochures packed with information so you stay at the forefront of customers’ minds.
Hire Influencers
Reach out to influencers in your industry as it helps them boost brand awareness and promote customer education. For instance, if you’ve developed a new type of yoga mat, contact bloggers in the fitness industry, and they will advertise it on their platform.
Don’t worry if you don’t have a huge budget, simply contact micro-influencers, and it’s equally as effective.
Our Tips for Customer Education
There are many ways businesses can improve customer education, such as promoting their products on multiple platforms and producing video content. Brands can also organize workshops and work with influencers. Good luck!
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