It is easy to make WordPress web design mistakes when you are new in this field. Choosing the do-it-yourself approach may not be a good idea, especially if you don’t have the time to learn by trial and error.
Although a professional web design is difficult to achieve by an amateur, there are a few general guidelines you can follow to make sure you make no huge mistakes that will drive traffic away from your site instead of transforming prospects into clients.
Since you are interested in a web design that sells, you built the website to promote your products or other people’s products through advertisements. It can be tempting to fill the page with ads hoping this will increase the number of clicks you get, but the exact opposite will happen.
Stuffing ads everywhere will make your site look like an MFA (made for advertisements). This doesn’t inspire trust, and the click rate is likely to go down, not to mention that you will only get one-time visitors.
People are easily annoyed by ads, especially if they are totally unrelated to the reason why they landed on your site. In order for someone to bear with lots of pop-up windows and animated ads, you have to provide really valuable content that can’t be found anywhere else.
All the visual content you post on your website has to match the written content, and don’t forget about copyrights. Your business can get in real trouble if you violate them. In order to improve page load time, keep flash content to a minimum and reduce the size of images to 10-12 KB.
There are plenty of visitors with slow Internet connections, and they won’t wait around long if your site doesn’t load within the time frame that the user is accustomed to.
Avoid images that blink because they are considered a sign of a lack of professionalism. Choose instead meaningful images with colours that catch the attention of the visitor. Don’t use very large fonts, and stick to the standard ones.
Furthermore, the add-to-cart button should be visible and the purchase process must contain as few steps as possible. Choose a call to action such as “buy now” instead of “learn more” or “read more.” This will get the user out of the searching mindset and urge him or her to take action.
Many site owners confront the urge to put as much information as possible on their pages wanting to attract more clients, but this is a misconception. White space increases readability and directs attention to the really important things.
When a page has too many call to action texts, the user feels disoriented. This is tiring, especially when they surf your site during the night after a long working day.
In conclusion, you may not achieve a professional design on your own, but keeping the above tips in mind will not push customers away. Limit the number of ads, choose meaningful imagery, and keep design elements to a minimum.