Healthcare Marketing Agency is critical to the success of any marketing strategy. We’ve seen the Mayo Clinic and Cleveland Clinic become synonymous with answering medical questions for patients and subsequently become brand powerhouses in the industry.
In recent years, heart disease, cancer, and diabetes have become major problems in the United States. Coupled with the rising cost of healthcare, more and more Americans are beginning to think about their health.
What do you think they do first when someone begins to realize the importance of health and wellness in today’s digital age?
They go online to look for answers. This is why healthcare content marketing is so powerful.
This is where a strategy for healthcare content comes into play. By devising superior content marketing strategies, you can provide your audience with helpful information and drive traffic to your website — thereby increasing your sales.
Don’t know where to start? Here are proven healthcare content marketing strategies to give you a head start.
What is content marketing in healthcare?
Healthcare marketing using content is a strategy that entails the creation of various types of content to educate and attract new patients. This health content can come in various formats, including B. blog posts, videos, quizzes, infographics, and podcasts. In addition, Healthcare content marketing offers numerous benefits, including brand awareness, thought leadership, patient education, and search engine optimization.
Patients are hungrier than ever to access and consume content from doctors’ offices in many different forms.
When used effectively, healthcare content marketing can be one of the most effective marketing strategies that you can leverage as a healthcare company of any size or specialty.
The best healthcare content marketing tips
Now that we’ve established why a healthcare content strategy is critical let’s dive into some of the tips you should be using to get the most out of your content.
- Invest in video content to establish a connection with patients
Video is an effective strategy for establishing thought leadership and connecting with existing and new patients in healthcare.
Because Youtube is the second largest search engine, it’s an excellent tool for patient education and another way to boost SEO rankings.
The most critical thing to remember when creating videos is to keep them brief and concise.
Usually under 5 minutes but generally more in the 2-3 minute range.
Number 2 is to make sure you answer questions that patients care about.
The easiest way to start is to write down frequently asked questions (FAQs) that patients ask you throughout the month.
Do that, and I bet you can create 6 months’ worth of video content in minutes.
- Write quality blog posts
The cornerstone of healthcare content marketing is blogging. No healthcare content strategy is complete without a blog, and your facility is no exception. Therefore, your website should include a blog section to connect with your target audience.
However, blogging is more than simply publishing articles on your website regularly for promotion.
All healthcare providers do this, so it’s nothing new. However, if you want to stay ahead of the competition, you have to offer your audience something different.
Instead of generating new content just to promote your healthcare brand, use your Blog Page as an opportunity to educate and support your audience.
Here are 7 top on-page SEO optimization strategies to consider when creating blog posts
A healthy, active blog should generate a solid percentage of your organic search traffic and support the conditions and treatments pages you have on your site.
Just look at this screenshot of a hyperbaric practice. You’ll find that some of their top pages for organic traffic are all blog posts.
Let’s say you’re marketing an orthopedic practice and want to rank high in the search for knee replacements.
In addition to having a well-designed knee replacement treatment page, you should write supporting blog posts on the topic and link them to your treatment page.
For instance, “How long does it take for a knee replacement to heal?”
- Start a podcast on your subject
Podcasts are all the rage right now.
They are extremely convenient to listen to, but they also offer an amazing way to transform one type of content into many forms.
We strongly encourage providers and practices who want to establish themselves as experts in their field to start a podcast on this topic.
Before starting a medical podcast, decide who your target audience is.
Is it the providers? Patients?
That determines which topics, guests, distribution media, and more.
Also, make sure you commit to at least 10 episodes as a rule of thumb when starting a podcast.
- Use guest blogging to reach new patients
Guest blogging has many benefits.
It enables you to leverage another’s audience for brand awareness and thought leadership, but it also provides significant medical SEO benefits through the backlinks generated by the post.
For example, for one of the large orthopedic practices that we do orthopedic marketing for, we focused on improving the search rankings of their knee surgery page.
As a healthcare marketing agency, we knew that the website’s organic search result, especially the knee surgery page, would boost organic search.
Here are some excellent email outreach templates to get you started.
- Create visual infographics for your healthcare content marketing
Regardless of the quality of your blog posts, your audience will quickly become bored of reading plain old text repeatedly. So change it up now and then by creating infographics.
Regarding what your infographics are about, you have no shortage of options. For example, you can create an infographic on healthcare marketing agency trends to watch out for in 2022 or new medical technologies benefiting patients worldwide.
You can even create infographics from pre-existing data. For example, to communicate the quality of healthcare marketing agency you provide, you can create an infographic that includes the number of patients you have treated in a given time, the number of surgeries successfully performed at your facility, or the number of doctors or nurses are employed at your facility.
The possibilities for creating infographics that are helpful to your audience and delight in reading are endless. Therefore, if you need inspiration, peruse this infographic.
Creating an infographic takes time and effort.
You need to gather all the data required, create meaningful content around that data, and work with your design team (whether in-house or outsourced) to create an informative and well-designed infographic.
Despite the challenge, it is definitely worth the time and effort. Getting your infographic right will drive more traffic to your website, increase brand awareness, and engage with your audience more easily.
- Promote your healthcare content strategy via email
Consider the following scenario: You’ve recently published a slew of brand-new content. Therefore, how do you encourage people to read them and increase traffic to your website?
You can increase the reach of your content by using email marketing to promote it.
Send newsletters to your subscribers informing them that new content has been published. Many of your subscribers probably don’t visit your site and check out your blog every day, so it’s always good to let them know about new content.
Additionally, you can segment your lists to ascertain which subscribers are interested in a particular blog post. Sending your subscribers relevant content increases the likelihood of opening the email and consuming the content.
Use email templates to save yourself the hassle of creating the emails you need to send.
The wonderful thing about email templates is that they are not limited to content promotion emails. Instead, you can use them to create various types of emails, including B. Event announcements and company updates.
Healthcare content marketing strategy summary
Refresh your healthcare content strategy with these straightforward yet effective strategies. You will gain the trust of your existing patients and others who may be looking for a new healthcare provider.
When you create meaningful content, you encourage your audience to return to your website and get more traffic.
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