Do you know what a business plan services? It is an important business management tool, from the beginning of an enterprise to its maturity. Well structured, it has the function of helping the entrepreneur or entrepreneur to plan and direct their ideas to make the best possible decisions for their company. It is also the purpose of the business plan to set goals and manage risks for the business.
The business plan services (BPS) help assess the feasibility of a business opportunity or idea. It guides both a new business and a new unit of an existing business. Through it, entrepreneurs can identify the best business strategy for their company.
Professionals in this tool are of great value in the job market and can work with specialized consultants in this planning. But for that, you need to study and learn how to make a business plan and know all the aspects related to the topic.
Educamundo has developed a business plan that brings all the essential elements for learning about the tool. In addition, this qualification option enhances your resume and prepares you for the job market.
Learn more about our course through business plan steps, business strategies, financial projections, business plan model to adopt, etc. Read on and find out how interesting this topic is.
Four steps to an effective business plan
An efficient business plan will help the entrepreneur answer the following question: “Is it worth opening, expanding, or maintaining my business?”. To provide a complete response to this question, the business plan must demonstrate the viability of the idea or opportunity and include detailed information about the competition, suppliers, customers, and business strengths and weaknesses, among other things.
This document identifies possible errors before they are committed in the market, even on paper. The more you know about the branch you intend to work in and the market, the more complete the plan will be and the greater the chances of success.
A business plan template can serve as a guide for creating a tailored one according to the industry and nature of the activity. Of course, nothing prevents ready-made models from being used; however, it is necessary to clarify that each type of business has its particularities.
We will see the stages of the business plan, which form its structure and support all the essential information related to market analysis, competition, business strategy, and others.
See how to make a business plan, one of the portal’s Online Business Plan Course highlights.
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Executive Summary
Here is a brief account of the business plan and its most essential points. First, what needs to appear in this step:
- In summary, the main points of the business plan are: what is the business, primary customers, location of the company, the amount that will be invested, etc.
- Entrepreneurs’ data, their attributions, and professional experience
- business data
- the company’s mission
- Sectors of activities: in which sectors do you intend to operate (agriculture, industry, service provision, commerce, and others)
- Legal form: an individual entrepreneur, MEI, Limited Company, etc.
- The tax framework: if you opt for Simple, MEI, etc.
- Social capital: information on all resources in currency, equipment, tools, and others. Everything that was or will be put into the business.
- The source of resources: where the resources for the implementation of the company come from, whether they are own resources, third-party resources, or both.
Market Analysis
A market analysis encompasses three elements: the study of customers, competitors, and suppliers.
In the first instance, it will be necessary to ascertain the general characteristics of the consumers of the products or services offered. For example, their interests and behavior, the factors that motivate them to purchase, and their location, i.e., the scope of your business (neighborhood, city, state, etc.).
Competitors’ strengths and weaknesses must be analyzed, for example, prices charged, quality of products and services and materials used, service provided, and what is offered as a guarantee.
Regarding suppliers, the critical points are price, quality, delivery time, payment terms, and others. This survey can even be done over the phone.
Marketing Plan
The definition of the product or service that a business will offer and where that item will be sold, the target audience, how the sales will be made, and its price are fundamental parts of a business plan. All this information is part of the Marketing Plan (PM) stage.
Suppose you want to become an expert and learn. A marketing plan can be organized in various ways, but it is typically based on the four Ps of marketing (price, product, place, promotion). Additionally, other business plan elements impact the development of the marketing plan, such as the target audience’s definition, competitors, and the impact of everything on the enterprise’s revenue and expenses.
Effectively how to make a business plan. In that case, you can reinforce your knowledge with other online courses with a certificate from the portal on specific subjects, such as marketing plans.
Here are the PM steps:
– Description of the top products and services: what will be sold, manufactured, or the services that will be offered. Here must contain information about the product lines with size, model, color, packaging, flavor, label, brand, etc. You must inform them of all the services provided and their guarantees for service companies.
– Price: what will the consumer be willing to pay for your product or service? This information must be given here, considering the costs of the product. The price can be verified with direct competitors by analyzing how much the consumer will pay.
Operational Plan
An operational plan in a business plan template involves:
- Layout.
- Operational processes.
- The need for human resources.
- Commercial, productive, and service capacity.
– Physical arrangement or layout: this defines the distribution of the company’s sectors, the space of people, and the location of resources (raw materials, furniture, merchandise, windows, equipment, etc.). The objective here is to make the evaluator understand how the venture will work.
This item appears in the “Organizational Structure” step in some business plan templates with the enterprise’s Human Resources Policy.
Next, we will address several other guidelines part of the business plan course, which will be fundamental for your qualification.
Growth Strategies
The business plan needs to present competitive strategies and expand them to maintain a business. It needs growth strategies. See a brief overview of each of them, then deepen your knowledge of our Business Plan Online Course topics.
The BP needs to consider the post-launch phase of the venture – potential investors will want to know your plan for the company’s growth. This means that demonstrating that it will make a profit is not enough. Instead, it is necessary to have a plan to reach new markets and customers and the possibility of launching new products.
Learn about some growth strategies:
- New markets: geographic expansion may imply one or more enterprise branches. Thinking at the national level, e-commerce presents itself as a great alternative.
- New customers: analyze a new audience interested in what the business offers and direct communication.
- New products: have in your planning the possibility, whether in the short, medium or long term, of offering new products or services – this is an efficient way to increase sales.
- Franchises: Consistent and already recognized products and services can become franchises.
- Marketing: the follow-business plan is essential to help with the growth of the enterprise.
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