With the rise of social media, brands are considering social media marketing strategies as a serious mode to promote their business. Creating a social media account is not enough; you must know the different promotional strategies to gather more customers.
Marketers depend on social media for their brand exposure, especially on Instagram feeds. Instagram is the most efficient social media platform for the business, as it helps to boost business and increase reach.
Instagram provides great help to businesses by providing regular up-gradation on its platform. You can embed Instagram feed on website to promote business organizations. Recently, it launched a feature of an Instagram business account that helps businesses increase their interaction with customers. Likewise, Instagram uses different methods to promote the brands.
Even brands lookout for various ways to promote their Instagram and currently, the best way to promote an Instagram account is by embedding an Instagram feed on the website.
Here are some best methods of embedding Instagram feed on your website.
Methods to embed Instagram feed on your website
Display Pictures
One of the best ways to create an impression on new customers is to create a vibrant and lively website. Visual-based content comes in handy for that purpose.
As in this internet era, a website often plays an important role in impressing visitors and convincing them to buy from your brand. Hence you need a website that looks pleasing to the eye and impresses the visitor. Visual medium solves this problem, as they make your website attractive.
You can use snapshots of the pictures posted by your users on Instagram and showcase them as social proof or as promotional material. You can even snapshot the pictures that consist of reviews or feedback about your product, embed these snapshots on your website, and add charm to your website.
Instagram feed
Instagram feed refers to the content that appears on your wall when you sign in to your Instagram account. You can gather content related to your business using hashtags, mentions, tags, and locations and embed these Instagram feeds into your website.
But it can be time-consuming to go through all the content manually and to collect all the posts. Many available tools in the market make your work easy as they automatically fetch the feed. Social media aggregator tools help you to fetch the content related to the brand and display it attractively on your website.
You can even moderate the content displayed on your website using the social media aggregator tool to filter out all the unnecessary and spam content and keep the feed related to your business.
Embedding Instagram feed on the website provides various benefits, like making your website engaging, helps you to win the trust of your visitors, increasing your website traffic, and many more.
Instagram Code
Instagram itself provides you with the option on the app to embed the Instagram post on your website or other platforms to share your content. You have to open the post, find the HTML code, and paste it on your website. You can position the embedded Instagram post on your website according to your preference.
It is effective and provides great results for your website but has some limitations. You cannot moderate the content. Hence, you have to handpick the posts relevant to your business manually and do not contain any unwanted content. Also, it does not provide you with the feature to customize the feed. You have to stick with the provided posts.
Shoppable feed
As mentioned before, Instagram is known for making upgrades to make the platform more user-friendly and convenient for its users. The upgrades also help brands and businesses with their account on Instagram grow and attain more customers.
It recently made an upgrade so businesses can tag their products and provide details about it, making it a shoppable post. If embedding an Instagram feed is just not enough, you can embed a shoppable Instagram feed to your website.
Social media aggregator tools like Tagembed provide you great ease to embed these shoppable Instagram feeds on your website. The tool is coding-free and easy to use, hence, it makes your job to integrate the feed easier. You don’t even need coding knowledge or experience to use the tool.
Shoppable Instagram provides great help to businesses, as it provides a brief description of the product and makes a shoppable experience for the users.
WordPress plugin
WordPress is the leading blogging platform and a leader in website hosting. Many businesses prepare their website using WordPress, as it stands tall for helping brands to make their business websites.
WordPress provides various plugins that help marketers to promote their business and take it to new heights. It understands the need to collaborate with social media platforms and the importance of social media marketing.
You can use social media feed WordPress plugins to fetch the Instagram feed on your website, as it provides various plugins that connect your website and your Instagram account. As Instagram is owned by Facebook so there are many Facebook widget plugins which provide features to collect & display the Instagram gallery on the website
The plugin has great benefits as it provides the content posted by the user and features real-time content to the visitors. The feed and contents spark interest in the visitor’s mind as he scrolls through the feed. You can also make your feed attractive by personalizing it using the features provided by the plugin that lets you select different layouts, choose from different styles, change font style, font size, background, etc.
Conclusion
Instagram is a social media giant and a prominent tool to gain more customers and attain more sales. With such growth in the number of users, it provides big opportunities to increase the reach of your business and achieve the desired goals.
Embedding an Instagram feed to your website is an effective strategy to impress the visitors and improve your customer base. If used correctly, it can bring wonders to your brand and help you to grow your business.
You can experiment with different kinds of feeds on your website and stand out from the crowd by making your website engaging, vibrant, and lively.